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Social Media and the Future of Small and Medium Sized Business #SMBs
1. Social Media and
the Future
of Small and Medium
Sized Businesses #SMBs
Dr. William J. Ward aka @DR4WARD
Social Media Professor
S. I. Newhouse School of Public Communications
Syracuse University
6. Spread of Earthquake Related Tweets -
5.8 mag earthquake EpicenterVA
Aug. 23, 2011
30 secs.
7. Improved communication and collaboration from social
media could add $1.3 trillion annually in value
to the economy and
raise knowledge worker productivity 20-25%.
2012 Study
How can social media improve our jobs and
organizations?
8. Why should we care about SMBs?
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SMBs contribute $5.5 trillion in annual revenue
Source: Dun and Bradstreet
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SMBs create 7 out of every 10 new jobs.
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Source: Dun and Bradstreet, SBA Office of Advocacy
9. SMBs are optimistic about 2014 and
focused on marketing
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Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
11. How are SMBs using
social media for their business
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Source: LinkedIn Marketing Solutions
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12. How can social media help
SMBs grow
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http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
13. How are small businesses
using social media?
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http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
14. Source: Bank of America Small Business Study
How are small businesses
using social media?
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15. How are small businesses using social media?
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Source: LinkedIn Marketing Solutions
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16. How are small businesses using social media?
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Source: LinkedIn Marketing Solutions
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17. How are small businesses using social media?
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Source: LinkedIn Marketing Solutions
!
18. Which social media are
SMBs using?
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http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html