Dana Plazyk, founder and principal of Social Marketing Business Solutions spoke before the West Suburban Philanthropic Network and presented some important information to take into consideration when implementing a social media campaign for non-profits. She mentioned the importance of telling a compelling story from both the non-profit and the beneficiary's point of view and the benefits of re-purposing the story to tell on different social networks. Dana Plazyk mentioned that launching a campaign with "results in mind" would make strategic sense. Social Marketing Business Solutions is a social media marketing firm, specializing in visibility and ROI. Ms. Plazyk has had over 25 years of experience in the area of effective and measurable marketing.

1. The Power of
Social Media
Marketing
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2. COVERED IN THIS PRESENTATION:
• How social media works
• Why social media works
• How social media can benefit
non-profits
• The importance of having a strategy
in place
• Tips and resources to implement a dynamic
social media plan
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3. HOW DOES SOCIAL MEDIA WORK?
Social media is a marketing tool that allows an
organization to communicate, one-on-one ,
with an audience who is already interested
in the organization’s services or causes.
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4. HOW DOES SOCIAL MEDIA WORK?
According to the Content Marketing Institute (CMI),
“content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire and engage a clearly
defined and understood target audience — with the
objective of driving profitable customer action.”
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5. WHAT IS CONTENT?
Content is your story!
Content is the force behind social media.
“Great content gets into people’s hearts and
inspires action.” Joe Pulizzi
You have a compelling story to tell! Tell It!
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6. HOW DOES SOCIAL MEDIA WORK?
YOUR RESULTS
SEARCH
AUDIENCE ENGINES
YOUR STORY
-CONTENT-
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7. HOW DOES SOCIAL MEDIA WORK?
Social media delivers YOUR STORY (content
marketing) to the search engines, who in turn
match your story with Internet search questions.
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8. FIRST PUNCH
WHAT ARE THE BEST WAYS OF DELIVERING
YOUR STORY TO SEARCH ENGINES?
• Blogging
• Twitter
• YouTube
• Pinterest
• Facebook (a search engine on its own)
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9. SECOND PUNCH
WHAT IS THE BEST WAY TO DELIVER YOUR
STORY TO DIFFERENT NETWORKS?
REPURPOSE!
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10. THIRD PUNCH
WHAT IS THE BEST WAY OF VALIDATING
YOUR STORY?
ENGAGEMENT!
CREATE A GOOD USER EXPERIENCE!
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11. WHY DOES SOCIAL MEDIA WORK?
Social media works because it’s powered by the
most effective engine in the world: word of mouth!
It’s people-driven, opinion-driven marketing at
its best.
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12. HOW CAN SOCIAL MEDIA BENEFIT
NON-PROFITS?
• Increased awareness of mission/cause
• Increased fundraising activity
• Increased volunteer participation
• Increased excitement about the cause/mission
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13. DEVELOPING A SOCIAL MEDIA
STRATEGY THAT WORKS
• Begin with the end in mind, set goals
• Profile your audience and segment it, know your
demographics
• Build your stories around your purpose
• Map out the implementation of your strategy
• Measure your engagement and your return
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14. CREATING A SOCIAL MEDIA PLAN
• Define the voice of your organization
• Establish clear directives
• Assign a spokesperson and/or someone who
will responsible for responding, engaging,
monitoring and reporting measurable
campaign effects
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15. CREATING A SOCIAL MEDIA PLAN
• Choose your content repurposing chain:
Begin with a blog post and repurpose:
Facebook posts, videos, surveys and polls,
podcasts, news releases.
• Make it easy for people to donate, volunteer,
etc.: Just a click away!
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16. IMPLEMENTING A DYNAMIC SOCIAL
MEDIA PLAN
• How are you changing the world? Tell your story!
• Allow the people you impact to tell their stories
• Give the people who are passionate about your
cause opportunities to spread the word
• Give your people the freedom to publish content
to your supporters
• Stay true to your cause/mission
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17. RESOURCES
• Netwitsthinktank.com
• An online resource for nonprofit organizations working with social
media, Internet marketing, and online fundraising
• Techsoup.org
• TechSoup is a nonprofit with a clear focus: providing other nonprofits
and libraries with technology that empowers them to fulfill their
missions and serve their communities
• WordPress.com
• A free blogging platform
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18. THANK YOU!
Dana Runimas-Plazyk
630-665-9333
www.NoExcusesMobileMarketing.com
Dana@NoExcusesMobileMarketing.com
Facebook.com/DanaRunimasPlazyk
Facebook.com/SocialMarketingBusinessSolutions
Twitter.com/DanaPlazyk
YouTube.com/NoExcusesMobile
LinkedIn.com/DanaPlazyk SOCIAL MARKETING BUSINESS
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