Lessons from Cannes Lions by Nora Kirta
•
6 likes•1,409 views
Is it possible to simultaneouslychange the world, inspire consumers, solve business problems and not spend a million?
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (19)
Similar to Lessons from Cannes Lions by Nora Kirta
Similar to Lessons from Cannes Lions by Nora Kirta (20)
More from NORD DDB RIGA
More from NORD DDB RIGA (20)
Recently uploaded
Recently uploaded (20)
Lessons from Cannes Lions by Nora Kirta
- 1. LESSONS FROM CANNES is it possible to: change the world inspire people solve business problems spend less than a million Nora Kirta
- 3. CANNES LIONS 2012 IN FIGURES 34 301 entry 1 028 Lions > 100 hours of seminars 11 000 delegates 25% of attendees were clients an ocean of rose wine
- 4. THE BIG Lesson BE CREATIVE
- 5. STRUCTURE
- 6. 4 ASPECTS OF SUCCESS solve spend less change inspire business than a the world people problems million world people business million
- 7. SELENA GOMEZ world people business million
- 8. Lesson # 1 RULES ARE FOR (PEOPLE) BRANDS THAT DON’T KNOW WHAT TO DO Keith Reinhard Chairman Emeritus, DDB
- 9. iUNIVERSE
- 10. NIKE+ FUELBAND agency: R/GA New York success: Grand Prix Titanium & Cyber If you have a body, you are an athlete world people business million
- 11. Lesson #2 TECHNOLOGY IS A START FOR NEW STORYTELLING
- 12. VIP FRIDGE MAGNET agency: TBWARAAD Dubai success: Gold Lion in Mobile/Creative Use Of Technology, Silver Lion in Mobile/Best User Experience Loyalty pays off world people business million
- 13. Lesson #3 BE SIMPLE AND CLEAR
- 14. EVERY 18 SECONDS SOMEBODY DIES OF AIDS agency: KEMPERTRAUTMANN Hamburg success: Gold Lion in Best Use of Ambient Media Numbers are anonymous world people business million
- 15. Lesson #4 BRAVERY OF THE CLIENT IS CENTRAL TO EXCELLENT WORK Dan Wieden Co-Founder, Wieden+ Kennedy
- 16. CHIPOTLE
- 17. CHIPOTLE agency: CAA and Nexus Productions success: Grand Prix in Branded Content and Entertainment & Film Food with integrity world people business million
- 18. CHIPOTLE ‘CULTIVATE’ MOVEMENT The Chipotle Cultivate Foundation: •non-profit organization established by Chipotle •committed to creating a more sustainable and healthful food supply Cultivate Festivals: •all-day food, music, ideas gathering •in Chicago & Denver Back to the Start campaign: •Chipotle’s first TV ad •Exclusive placement - Grammy, Oscar awards + cinemas •Successful cover of Coldplay’s hit ‘The Scientist’
- 19. Lesson #5 EXECUTION IS ESSENTIAL FOR EVERY IDEA
- 20. CANAL+ THE BEAR agency: BETC Paris success: Grand Prix in Film Craft, Gold Lions in Film & Film Craft Love for cinema world people business million
- 21. Lesson #6 ADVERTISING CAN BE A PROPAGANDA FOR GOOD THINGS Alain de Botton Writer & TV Presenter
- 22. BEST JOB, P&G agency: WIEDEN+KENNEDY Portland success: Gold Lion in Film & Film Craft Remeber to say: "Thank you, Mum" world people business million
- 23. Lesson #7 RESPONSE TO A CLIENTS BRIEF - WHAT KIND OF STORY WE NEED? Morihiro Harano, CEO, PARTY Creative Lab
- 24. C&A LOOK BLOCK agency: DDB BRASIL São Paulo success: Bronze Lion in Direct/Social Media & Viral Marketing Personal fashion exclusivity world people business million
- 25. THANKS Hope to see you in Cannes 2013
Editor's Notes
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n