22.
….Big
brands
adverWsing
on
"paedo
and
incest
websites",
according
to
a
report
in
The
Sun,
leading
to
quesWons
about
the
efficacy
of
the
media
monitoring
and
targeWng
technology
they
are
using.
ADS
IN-‐VIEW
BUT
ON
INAPPROPRIATE
SITES
Big
Brand
‘Sleaze
Blunders':
AdverWsers
are
SWll
Gehng
Caught
Out
on
Brand
Safety
Where's Your Name Been? Brand Safety
Now Top Priority Following 'Paedo' Site
Revelations
More
ad
misplacement
woes
Big
Brands
‘Appearing
On
Sleazy
Website
Ads’
…the
exposé
names
14
well-‐known
brands
as
appearing
on
websites
featuring
inappropriate
or
illegal
content.
22