2. VIP Passport Destinations Group, Inc, (VPDG)
Created to address the Travel/Tourism Industry's ever-growing need for the development of new products,
tours, and services. VPDG has addressed this need by creating the world’s most exciting and successfully
sold VIP Destination Packages. VPDG continues to develop and expand upon their already successful
product line, to take advantage of current and future market trends in travel / tourism industry.
Proven Successful Business Model:
VIP Passport Destinations Group, Inc.: VPDG is an expansion of the already proven, successful, and
profitable business model based in Las Vegas, Nevada called Vegas-Passport, LLC.
www.vegas-passport.com with 2006 Gross Sales of $1,300,000.
Unique Products & Large Sales Channel Network
(VPDG) is a marketing and tourism package development company that has successfully combined the
popular and lucrative NIGHTCLUB / NIGHTLIFE industry with the ever growing TRAVEL / TOURISM markets
to create a successful and profitable product line of unique travel destination experience packages. These
packages, called “VIP-Passports” are marketed and sold through an extensive network of the world’s largest
and most popular retail travel / tourism / airline companies that the Founder, Cree Crawford has contracted
with over the last 3 years. Our “Travel Partners” i.e. Expedia, Southwest Airlines, Viator Travel, Look Tours,
Orbitz / Travelport, Travelocity, Mark Travel, US Airlines, Virgin Atlantic Airlines, Northwest Airlines, Go Go
Travel, Liberty Travel, and many more, have officially endorsed and will contract with us to market and sell
VIP Passport packages develop for all destination cities we expand our business model.
3. Total Online Booking Revenue and
Channel Share, 2003 to 2009
Year Online Percentage of
Travel Booking Total
Revenue Travel Revenue
2003 $46 billion 20%
2004 $54 billion 23%
2005 $62 billion 26%
2006 $70 billion 28%
2007 $77 billion 30%
2008 $84 billion 31%
2009 $91 billion 33%
* Source Y&R/Yankelovich 2006 National Leisure Travel Monitor
4. A Veritable BEST “Taste of a City’s Nightlife
VIP Passport Destinations Group, Inc.’s VIP Passport products give visitors a
veritable “best taste of” a city’s nightlife including: the ability to: cut the "velvet
rope", get treated like a LOCAL Insider, and share in promotional specials for a
plethora of offers in a destination city location’s nightlife, restaurants, and other,
after dark events, services, and venues.
The benefits to the Passport patron are many, including: VIP Admission Cover
Included Passes (pre-paid credentials, avoiding having to wait in line for access to
the most popular nightclubs), VIP seating at restaurants, special dining and drink
promotions / discounts, specialty retail discounts, and receive other valuable
discounts, gifts, and informational materials.
VIP Passport is a uniquely Local Market Managers Create a REAL Local Experience:
VPDG partners with clubs, restaurants, and other businesses in each city. Its
packaged “Coupon type” Passports offer “venue-partners” major exposure and promotion to the VERY
product that is inserted in a LUCRATIVE travel/tourism market, in the form of a highly marketable and
DVD/CD box. But unlike coupon versatile package. Each “VIP Passport” package contains high-gloss quality flyers,
book, each participating postcards, passes and other promotional swag, that allows participating venues
the opportunity to promote themselves as uniquely as the properties themselves.
venue/business has their OWN VIP Passport Destinations Group, Inc. encourages its partners to get as creative
individual card/promotional and competitive with their offerings as they can, thus creating an even more
credential. valuable package for VIP Passport patrons.
* NOTE: This model has been proven successful in Las Vegas and San Diego and, we are currently in negotiations
with a local San Francisco, Miami, NYC, Cabo, Honolulu, nightlife icon to be come our partner there. We plan a
San Francisco VIP Passport market launch by year end.
5. VIP
Nightclub
Access
Restaurant / Drink
Dining Discounts /
Discounts VIP Promotions
PASSPORT
Contents
Promotional
Gifts /
Promotions /
Samples
NOT JUST NIGHTCLUBS…
Each VIP package contains a
BEST “Taste-of” City Nightlife: Clubs, Restaurants, Gifts/Retail
6. Successful and STRONG Multi-Tiered Success Program/ System
WHY we have such a successful business model:
VIP Passport Destinations Group, Inc. provides key benefits to the three (3) integral groups:
1. Visitor/Tourists : “VIP Passport Patrons”, an extremely high-value-to-cost, pre-
tested/organized experience package which caters to their appetite for night life and their desire
to feel like a special VIP with all the benefits associated.
2. Local Entertainment & Night-Life Businesses: creative, effective and attractive
marketing program which strategically and cost effectively targets the valuable Tourist/Traveler
Market that has excess money to spend.
3. Major Travel , Tourism , Airline Retailers: A HIGH PROFIT MARGIN product line
which in turn gets preferential exposure and marketing. VIP Passport allows travel partners the
opportunity to expand their product offerings that increases revenue and additionally caters to
the ever increasing demands of patrons who desire a more FULL SERVICE travel experience.
The above benefits combined with a LOW PRODUCTION COST / HIGH MARGIN, gives VIP Passport an
incredible opportunity to become a major player with almost unlimited business-development / product
expansion in the ever growing retail travel market.
7. VIP Passport Core Business Model
Development of Travel /Tourism Nightlife Experience Packages Called:
“VIP PASSPORTS”
Sales Channels
• Reseller Partners
•Large Travel Partners - Expedia, Southwest Airlines
•Smaller Retail Affiliate Websites – San Diego.com / NewOrleans.com
• Direct Retail
•Websites – www.vegas-passport.com / www.sandiego-passport.com / www.Bachelorpartyvegas.com
•Airport Kiosks / Convention Bureau Locations (in each market)
The Ultimate “City” Nightlife Experience………..A “Taste of City Nightlife”
Main 1st Product / Initial Market Developed & Launched
Nightclub VIP Access
Restaurant / Dining Discounts
Bar/Pub Drink / Dining Discounts
Drink Discounts / Promotions
Promotional Gifts / Promotional / Samples
Specialty Retail Discounts
Local Tour / Trip / Sightseeing Discount (if applicable)
9. Vegas Passport Package Product Line:
Ultimate
Nightlife
Package
VEGAS
PASSPORT ONE
PASS
Bachelor Bachelorette VIP
Party Party Services
Package Package
Packages are created by combining various VIP Passes & Promotions
11. Gentlemen’s Club Package
Scores
Adult Cabaret / Nightclub
•Complimentary Limousine Pick Up/Drop Off to Scores
•Complimentary Admission to Scores ($30.00 value)
•$25.00 Free Drink Card at Scores
•$100.00 Off Bottle Service
VIP Nightclub Entry Passes •Buy 1 Get 1 Free Bottle Service (Not valid with other offers)
•50% off Entrees
•Complimentary Hat, T-Shirt or Calendar (subject to availability)
•House of Blues – Mandalay Bay VIP Line Cover Included!
•Rain - Palms - VIP Line / Cover Included!
•Ivan Kane’s Forty Deuce – Mandalay Bay VIP Line / Cover Included!
•Late Night Empire Ballroom - VIP Line / Cover Included!
•Rockhouse – Imperial Palace - VIP Line / Cover Included & One Free Draft Beer!
•VooDoo Risin’ - Rio VIP Line / Cover Included!
•Tabu - MGM - VIP Line / Cover Included!
•Mix – Mandalay Bay VIP Line / Cover Included!
•Foundation Room / Godspeed – Mandalay Bay
•Risqué - Paris - VIP Line / Cover Included!
•Studio 54 - MGM - VIP Line / Cover Included!
•Tangerine – Treasure Island - VIP Line / Cover Included!
•Coyote Ugly – New York New York VIP Line / Cover Included!
12. Gentlemen’s Club Package
Scores
Adult Cabaret / Nightclub
•Complimentary Limousine Pick Up/Drop Off to Scores
•Complimentary Admission to Scores ($30.00 value)
•$25.00 Free Drink Card at Scores
•$100.00 Off Bottle Service
VIP Nightclub Entry Passes •Buy 1 Get 1 Free Bottle Service (Not valid with other offers)
•50% off Entrees
•Complimentary Hat, T-Shirt or Calendar (subject to availability)
•House of Blues – Mandalay Bay VIP Line Cover Included!
•Rain - Palms - VIP Line / Cover Included!
•Ivan Kane’s Forty Deuce – Mandalay Bay VIP Line / Cover Included!
•Late Night Empire Ballroom - VIP Line / Cover Included!
•Rockhouse – Imperial Palace - VIP Line / Cover Included & One Free Draft Beer!
•VooDoo Risin’ - Rio VIP Line / Cover Included!
•Tabu - MGM - VIP Line / Cover Included!
•Mix – Mandalay Bay VIP Line / Cover Included!
•Foundation Room / Godspeed – Mandalay Bay
•Risqué - Paris - VIP Line / Cover Included!
•Studio 54 - MGM - VIP Line / Cover Included!
•Tangerine – Treasure Island - VIP Line / Cover Included!
•Coyote Ugly – New York New York VIP Line / Cover Included!
13. Other Bachelorette Party Goodies
VIP Nightclub Access Passes Mist – Treasure Island (Sun – Fri) 2 for 1 Cocktails
Caramel – Bellagio (Mon – Sun) 2 for 1 Cocktails
* Over 10 of Vegas' Hottest Nightclub Venues - Cover Included / One Price! Hard Rock Café Free Premium Well Drink
The Coffee Bean 2 for 1 Coffee Drink, any size!
The Attic 25% off Vintage Clothing
Body English – Hard Rock Ladies Only VIP Line / Cover Included!
Tryst - Wynn Ladies Only VIP Line / Cover Included!
Ivan Kane’s Forty Deuce – Mandalay Bay VIP Line / Cover Included!
Tao – Venetian Ladies Only VIP Line / Cover Included!
Late Night Empire Ballroom VIP Line / Cover Included!
VooDoo Risin’ - Rio VIP Line / Cover Included!
Tabu - MGM VIP Line / Cover Included!
Jet – Mirage Ladies Only VIP Line / Cover Included
Studio 54 - MGM VIP Line / Cover Included!
Ghostbar - Palms VIP Line / Cover Included!
Tangerine – Treasure Island VIP Line / Cover Included!
Rain - Palms VIP Line / Cover Included!
Coyote Ugly – New York New York VIP Line / Cover Included!
13 Martini Bar - Hooter’s Hotel 2 for 1 cocktails
14. This product was created to:
1. Cater to the client who wishes to go to ONLY ONE specific club.
2. To penetrate the “Ticket” broker networks who understand the selling
of a single ticket product.
3. To allow for a LOCALLY marketed and sold product opportunity.
We have OVER 19 DIFFERENT
ONE PASS cards for individual
clubs in Las Vegas!
16. For more discerning clientele,
VIP Passport offers:
Hosted VIP Nightclub Entry – One of our professionally trained and attentive VIP
hosts will provide “HAND-HELD” access. The patron is whisked past the line and
RIGHT into the venue.
Reserved VIP Table Acquisition and Bottle Services – Some guests not only wish to be
escorted into the club, they wish to be provided a table / home base for the evening.
VIP Passport provides these services by reserving hard to acquire table “real estate”
through leveraged relationships created by Passport . The only overhead is a pre-
arranged “Tip-Out” to venue VIP Hosts usually 20%-40% depending.
17. Who is out there in VIP Nightlife Services Space:
Key2travel – Has ONE service: “hosted entry” (high overhead) Don’t have packages that are SELF SERVE. Founder Eric
Rodriguez has alienated and burned many bridges in travel..
(Scattered | Principals have scattered to pursue other endeavors | Shot gunned with Web Presence Alone.
No strong locally developed infrastructure.
Velvet List – (Only in NYC)– Expedia NYC – Not Variable – We will replace in NYC .
Services……………………..ONLY Hosted Entry / Limited offerings
Vegas Hotspots – Geographically sells ONLY ONE destination. Vegas Company dragged into bankruptcy through investors
dealings. Poorly run. Ego driven, (Stole Concept from Passport Founder)
How is VIP Passport’s model different?
1. VIP Passport has the Largest Developed Travel Reseller Sales Channel Network in OUR BUSINESS SPACE!
2. Developed a STRONG brand and Expansion Product Line
3. Unique Packaging / Expanded Marketing Capabilities
NOTE:
* A product LIKE VIP Passport ..First to Market wins.. Room for ONLY ONE VIP Passport Package Product line Per Market!
Why will VIP Passport be the market leader from the following points of view:
• Nightclub owner – Quality patrons Tourists $$ / Associated /Partnered with Large Retail Travel Network
• Travel Retailer – Best of Breed Product / 1st to Market / Expand on existing success | Great Margin and Exciting Product to Sell
• Consumer – Low cost to HIGH VALUE package! Best of Breed Product / Reputation
19. VIP Passport Retail Sales Channel Network
Founder Cree Crawford has created formal and personal relationships with the World’s
largest travel companies and consortiums creating an huge travel sales channel network,
allowing VIP Passport Group the ability to market and sell NEW PRODUCTS
25. Hours of Operation: Mon-Sunday – 8am-Midnight
Location: Center of N and S Baggage Claim
Sales: Average $12,000 per month
Main Purpose: Main Fulfillment Location for ALL RESELLER PARTNERS
26. VIP PASSPORT
Web-Based
Reservation/Tracking System
27. Web-Based Toll Free Phone System
Vegas Passport uses: RING CENTRAL.COM : Virtual PBX Telephone System that:
routes, tracks, and centralizes our ORDER and CUSTOMER SERVICE program.
This service will be added to EACH new deployed market which will allow us to monitor and manage each
markets communication from a CENTRAL LOCATION.
(saves on equipment capital and infrastructure development costs)
28. Web-Based Proprietary
Order Tracking System
Login Screen New Order Input
Pending Orders
Vegas Passport: Developed a proprietary
Centralized ONLINE order reservation system
that allows for REAL TIME:
• New order input
• Tracking fulfillment
• Order updates
• Customer service
31. Ultimate Club Hopping Package….$8 Hard Cost + $5 for Some Clubs……..WS: $65- $95 / R - $85 - $150
• Commissions 10% Reps. Retail
• Retailers: Avg. 20% - 30% (see WS)
Ultimate Spring Break Package….$8 Hard Cost + $5 for Some Clubs……..WS: $65- $95 / R - $85 - $150
• Commissions 10% Reps. Retail
• Retailers: Avg. 20% - 30% (see WS)
Bachelor / Bachelorette Packages ….$8 Hard Cost + $5 for Some Clubs…….WS: $40 - $65 / R - $65 - $99
• Commissions 10% Reps. Retail
• Retailers: Avg. 20% - 30% (see WS)
One Pass…………………$5 Hard Cost + Neg. Net Rate (variable with venue)…..WS: $15- $85 / R - $30 - $120+
• Commissions 10% Reps. Retail
•Retailers: Avg. 20% - 30% (see WS)
Table / Bottle Services Hosted Entry……Variable Costs: | Venue | # In Group | Special Event /Holiday
• Commissions 10% Reps. Retail
* NOTE
• Retailers: Avg. 15%- 20% Commission / Less Net Rate • Costs go down when venue pays for printing
• Costs go up with additional local info we wish to supply in package
32. • Expedia: 3,111
• Booth: 1,686
• Allegiant: 977
• Orbitz: 769
• VP Office/ Web: 637
• Allegiant in air: 619
• VIATOR: 323
• Trip Res: 284
• Liberty Go Go Travel: 235
• Travelocity: 214
• Travelocity on Location: 459
• New additions
• Southwest Airlines……………….. 500+ packages since Mid Jan
• Fun-Jet
• Ticket companies: Ticket Network 2,500 Individual Ticket Brokers
34. Vegas Passport
Demo/Psychographic
Median Age
Gender 21-38
Vegas Virgins
Male - 55%
1st Time Visitor Vegas - 48%
Female - 45%
2x or more - 52%
Transportation to Vegas
Airline - 96%
Auto/Car - 4%
Credit Card Users - 92%
Order Drinks By Name Brand - 87%
Go to Nightclubs at Home - 83%
Spend more than $4000 Yr. on Wardrobe - 76% Came to Vegas with 4 < People - 88%
Own a Home - 74% Came for Business / Convention - 49%
Are in College or Attended - 88% Came for Pleasure / Other - 51%
Are Single - 69%
* SOURCES
Vegas-Passport, LLC. Sampling of 1,000 patrons via: telephone interview, email, interviews at various
brick & mortar locations.
36. Phone:
psi7511@aol.com
E-Mail:
Thank You
Subject:
Message: FROM JAMES
Just wanted to say thank you for such an amazing great service you provide with the VIP club entry to TAO. I
purchased a couple of passes for my fiancé and I at the airport booth after claiming our baggage with much
convenience. We arrived at TAO on Saturday a little after 11:00pm to find that the regular line was at least 2 hours
long. We walked right up to the front and entered the club with no problems or waiting. It was so simple and
hassle free. Thanks again.
Our group had a fantastic time; we'll definitely be sending more of our associates your way confident with
the quality of service they will receive.
Please pass along our thanks to your host for a memorable night out - unfortunately, I forgot his name.
I'll make sure to touch base with Cree for our next party in Vegas.
Thanks again.
Saji Samuel
Manager - Business Operations, Dynamic Packaging
Orbitz, Cendant Travel Distribution Services
43. Other VIP Passport Goodies
Mist – Treasure Island (Sun – Fri) 2 for 1 Cocktails
Caramel – Bellagio (Mon – Sun) 2 for 1 Cocktails
Nightclub Offerings Hard Rock Café Free Premium Well Drink
The Coffee Bean 2 for 1 Coffee Drink, any size!
KRAVE - VIP No Line Comp. Cover The Attic 25% off Vintage Clothing
Suede - VIP No Line Comp. Cover
Suede - Buy one Bottle get ONE FREE
Piranha - VIP No Line Comp. Cover
Mix – VIP No Line Comp. Cover
Club 820- VIP No Line Comp. Cover
Club 820- ½ off Food
Pure - VIP No Line Comp. Cover
44. Pub Bar Promotional Inclusions
•Over 15 of Vegas Top Local / Pub / Bar /Watering Hole
•Drink / Dining / Retail offers
• Double Down Saloon– Buy one Pitcher Get on Free!
• Triple George – Buy ONE Martini Get One Free
• Beauty Bar – 1st Shot Free
• McEllis Pub – Buy A pitcher and a Shot and get a FREE appetizer.
• 13 Martini Bar - Hooter’s Hotel 2 for 1 cocktails
…………………………….Additional Offers in Development……………………..
45. Develop SPRING BREAK / Winter Break
Specialized Destinations
NOTE: In markets that currently have an ULTIMATE Nightclub Hopping Package
We will just “RE-SKIN” (Change the Cover) But KEEP THE Same Product
• Cabo San Lucas
• Ft. Lauderdale
• Miami
• Cancun
• Panama City Fla.
• Destin Ft. Walton
• New Orleans
• Vegas
• San Diego
• USVI
• Aruba
• Vail
• Aspen
• Costa Rica
46. Develop Packages for Special Events Held in Various Popular Destination
Markets
NOTE: In markets that currently have an ULTIMATE Nightclub Hopping Package
We will just “RE-SKIN” (Change the Cover) But KEEP THE Same Product
• Mardi Gras
• Super Bowl
• Indy 500
• Daytona 500
• Kentucky Derby
• World Series
• The Grammy’s
• The VMA’s
• The MTV Music Awards
47. Develop Packages for Corporate Entities
Corporate Sales Meetings
Client Gifting at Trade Shows / Holiday Gifts
* NOTE: In markets that currently have an ULTIMATE Nightclub Hopping Package
Easily “RE-SKIN” (Change the Cover) But KEEP THE Same Product
49. Product Sampling: Inclusion of ACTUAL sample sized products to expose Passport clientele
Advertising Revenue: Online | Print | Cable | Online Media | More!
Online Database- Corporate access to highly coveted consumer databases
Publishing “VIP Passport Pocket Magazine” – Published in Each Market
Upper Level or Membership VIP Concierge Services
Entertainment Industry Promotions
Online VIP Table Reservations System * In process of development
Development of TV / Radio Programs/ Pod Casts
Club Content (Nightclub Content Promoting VIP Passport)
50. Product Sampling
Inclusion of Product Samples or Sample Coupons in VIP Passports
Potential Product Types
• Breath Mints
• Condoms
• Pens
• Hangover Preventative / Tums
• Credit Cards / Gift Cards
• Locally specialized
• Example: In New Orleans, we have a local spice company called: “SLAP YO MAMMA”
that put a sample pouch into the package
51. Advertising Revenue
• Inclusion of Promotional Pieces in VIP Passports
• Travel Related
• Liquor Related
• Credit Cards
• Cross Marked Products / Services within our VIP Passport NETWORK
• Online Website / Web Network – Advertising on ALL our Websites
• Banners / Skyscrapers
• Hot links to corporate sponsor websites
• Email Blasts: Direct Email Marketing / Advertising Opportunities to VIP Passport consumer database
52. Database Utilization …………………………………………….Custom Services
Taken from www.vegas-passport.com
Personal information New website member form.
Username: shannaleigh8
Password: 1software
First Name: David
Last Name: Lopez
Company:
Billing Address:
Address: HC 62 Box 8146
City: Thoreau
State: New Mexico
Country: United States
Zip/Postal code: 87323
Contact Information
Phone: 5058627013 Leads and Clients login at website
Fax:
You have received this notification from
E-Mail: bblew@cnetco.com Vegas Passport, LLC because you are a Thank you for using our shopping system
Vegas Passport, LLC
Hotel Lead registered user or you or some other
David Lopez registered user requested some Phone: 1-877-225-8284
Guest Name: information for you from our store. Fax: 1-702-868-4552
Date of Arrival: 08/02/2007 New member has been registered. URL: www.vegas-passport.com
Profile details:
Hotel Staying: Excalibur
53. “VIP Passport Pocket Magazine / Guide” – Published in Each Market
• Built in Circulation / Distribution
• Inside Passports
• @ Venue Partners Establishments
• Editorial Format
• 80% Shared Editorial (For ALL markets)
• 20% Localized Editorial Content
• Cost Savings: Consolidation of: Printing / Editorial
• Advertising $$
• National Print Advertisers
• Local Market Advertisers
• Promotional Events
• Added Value Merchandising
• Corporate Sponsorship Opportunities
55. Entertainment Industry Promotions Custom Services
CD / DVD inclusions – Box Packages have place to insert DVD / CDs
• Promotion of New Music Artists - Interactive CD / Connect To Webpage Sales..??
• Music Label Promotions
• Concert Promotions
• Local Convention Promotional DVD
• Local DJ or Local Music Compilation
• Promotion of NEW MOVIE Releases / New VIDEO Releases
56. Online VIP Table Reservations System
International Web Based Nightclub VIP Table Reservation System/Service
Capitalize on the growing nightlife phenomenon of TABLE /
BOTTLE SERVICES by creating an international network of club
venues FLOOR PLANS to allow guests the opportunity to BOOK
/ RESERVE VIP Tables at their favorite nightclub venue.
This service also allows you to log in to the club remotely, from any
PC connected to the internet. Send automatic email
acknowledgements and reservation reminders to guests.
Centralizes a RESERVATION NETWORK that will give club management full control of
WHAT Is offered , for how much, when, bottle minimums, table “hold-backs” Special Events
and more. Let 3rd party promoters AND end user patrons book direct.
57. TV / Radio Programs/ Pod Casts
Weekly produced CABLE / RADIO / Pod-Casts created by content derived from our “Strategic Partnerships”
Create LOCALIZED programming from local content acquired by our CONTENT PARTNERS
• Leverage contacts in local entertainment industry
• “Field Interviews” on site
• “Studio Interviews in office / studio”
• Air on Local / National networks like FOX
• Sell / Barter Sponsorship & Advertising
• Video Tape a Show and simulcast in RADIO
• Syndicate on a Satellite Radio Service
59. Red Rope Reviews - MySpace TYPE Peer Network
Community Site with Nightlife Focus : www.redropereviews.com
Peer to Peer Reviews of:
• Nightclubs | Restaurants | Hotels
Regularly Updated Photo / Video Content :
• Nightclubs | Restaurants | Hotels | Special Events
Allows Users/Members to Create a (MySpace – Like Webpage)
• Users Can Update Photos
• Communicate with Community
• Be Made Aware of Events and Promotions
• “ Red Rope” Private Events
• Plan “Your own Event “ Page/Tool
Contests / Promotions
• Best of ….
• Sponsored Promotions / Contests
60. Red Rope - VIP Passport
• Provide ALL Multimedia Venue Content
• Sells VIP Passport Products
• Assist in Marketing Events
• Offers Additional Benefit for Joining VIP Program
VIP Passport - Red Rope
• Provide and Fulfill VIP Products / Services for Resale
• Business Leadership and Mentoring
• Assist in Marketing Events
Co-Operative Programs
• Radio | TV | Cable | Web Broadcast / Podcast (Local Market Shows)
• Production of Events
62. Business Model
Expansion Destination Market Strategy
Expansion Market Deployment Strategy:
1. Deploy the initial “ULTIMATE VIP Experience Package” as FAST AS POSSIBLE.
2. Take advantage of a FIRST TO MARKET (barrier to entry to other potential competitors)
3. There is TRULY only room for ONE (1) product line like our VIP PASSPORT products per
destination cities! (No other product like the VIP Passport is available today!)
4. Leverage existing solid contractual relationships developed with our “RESELLER PARTNERS”
5. To keep “true” to a “Local” experience VIP Passport will either partner or hire a local expert in
each market. This to ENSURE a TRUE LOCAL “Best Taste of Experience”
Expansion Market Equity Strategy: Employee or Equity
100% Owned : VIP Passport Destinations Group, Inc. ……………………………… (hired local rep.)
• 1st Tier Destination Markets:……………….i.e. Miami, NYC, etc.
• Boutique Markets…………………Santa Barbara, Napa, Vail, Tahoe, Nantucket
Partial Equity shared with local strategic Partner:…………………………10% - 20% equity
• 2nd / 3rd Tier Destination Markets …………. Twin Cities, Prague, Charleston
• Specialty Event Packages: …………………i.e. Mardi Gras, Spring Break
63. NORTH AMERICAN TARGET CITIES – 1ST TIER
New York
Miami NORTH AMERICAN TARGET CITIES – 2ND / 3rd TIER
New Orleans - Development
Seattle
Los Angeles
Minneapolis
San Francisco
Cabo San Lucas
Atlanta BOUTIQUE/ SPECIALTY MARKETS
Washington DC - Development Atlantic City
Cancun/ Cozumel
Boston Hamptons
Honolulu
San Diego - Live Key West
Chicago
Phoenix Ft. Lauderdale
Montreal
Dallas Santa Barbara
Toronto
Vancouver
Tampa EUROPE Napa
Jacksonville London Vail/Aspen
Austin
Portland Amsterdam Reno / Tahoe
San Juan, PR
Philadelphia Berlin Nantucket
Caribbean
St. Louis Budapest Fire Island
Rome Martha’s Vineyard
CENTRAL/ SOUTH AMERICA Paris ASIA
San Jose, Costa Rica Dublin Tokyo
Panama City Madrid Seoul
Rio de Janeiro Barcelona Hong Kong
Sao Paulo SOUTH PACIFIC Prague - Development Bangkok & Thai Islands
Buenos Aires Sydney Greece (Athens/ Islands) Shanghai
Montevideo Melbourne St. Petersburg Beijing
New Zealand Moscow Bali
Reykjavik Singapore
64.
65. VIP Passport URL Holdings
Websites are used to sell products RETAIL and as an independent
resource of nightlife information: Can eventually generate
ADVERTISING REVENUE (Current URL IP Holdings)
Amsterdam-Passport.com
Denver-Passport.com SanAntonio-Passport.com
Aruba-Passport.com
FtLauderdale-Passport.com Sandiego-Passport.com
Bahama-Passport.com
HongKong-Passport.com StMartin-Passport.com
Barcelona-Passport.com
Honolulu-Passport.com StPetersburg-Passport.com
Berlin-Passport.com
Houston-Passport.com Sydney-Passport.com
Boston-Passport.com
Jamaca-Passport.com Tahoe-Passport.com
Cabo-Passport.com
LA-Passport.com Tokyo-Passport.com
Cancun-Passport.com
London-Passport.com TwinCities-Passport.com
ChicagoPassport.com
Miami-Passport.com USVI-Passport.com
Chicago-Passport.com
NYC-Passport.com Vancouver-Pasport.com
CostaRica-Passport.com
Philadelphia-Passport.com VirginIsland-Passport.com
DallasPassport.com
Reno-Passport.com
Seattle-Passport.com Websites For:
Rome-Passport.com
Southbeach-Passport.com Retail Channel
Newyork-Passport.com
DC-Passport.com Local Info.
Advertising / Retail Ops.
66. EXPEDIA Market Ranking Package Sales
INTERNATIONAL MARKET US MARKET
RNK RNK RANKED BY PACKAGE SALES St.
1 USA 1 Las Vegas NV
2 Mexico - Cancun / Cabo 2 New York NY
3 Canada - Montreal / Toronto / Vancouver 3 Honolulu HI
4 Bahamas - Nassau 4 San Francisco CA
5 Jamaca 5 Orlando FL
6 Dominican Republic 6 Kissimmee FL
7 Puerto Rico 7 Miami Beach FL
8 Aruba 8 Chicago IL
9 US Virgin Islands - St. Thomas / St, John 9 Maui HI
10 Bermuda 10 San Diego CA
11 Costa Rica 11 Lake Buena Vista FL
12 Netherlands Antilles - St. Martin 12 New Orleans LA
13 Turks and Caicos 13 Los Angeles CA
14 St. Lucia 14 Atlanta GA
15 Grand Cayman 15 San Antonio TX
16 Barbados 16 Reno NV
17 France - Paris 17 Ft. Lauderdale FL
18 United Kingdom-London 18 Washington DC DC
19 Italy - Rome/Venice 19 Denver CO
20 Seattle WA
21 Anaheim CA
WHERE WE GO NEXT: 22 Phoenix AZ
23 Boston MA
expansion Strategy based on our Partner Expedia’s 24 Houston TX
TOP package destinations. We will determine the 25 Dallas TX
26 Scottsdale AZ
best deployment cities from this matrix. 27 Salt Lake UT
28 Miami FL
29 Key West FL
30 Tampa FL
Yellow = Sub-Part of Orlando Market
67. Individual Location Model
Initial Capital Investment
Expense $297,623 Per. Mo
Advertising: Feeder Market Radio / Print / Cable $42,000 $3,500
PR $30,000 $2,500
Web Marketing (Payfor Click / SEO / Banners) $72,000 $6,000
Web Design / Maint. $30,000 $0
Business License & Fees $2,500 $208
Promotional Car/Truck $6,000 $500
Dues and Subscriptions $4,500 $375
Insuarance Health Insurance $3,600 $300
Insurance - Other $4,500 $292
Office Equipment $4,500 $375
Office Supplies $3,000 $250
Market Manager Salary (avg. median) $40,000 $2,917
Postage and Shipping $6,000 $500
Accounting Fees $1,500 $83
Legal Retainer $500 $42
Meals $1,200 $0
Refunds $200 $17
Rent Retail Location $36,000 $5,500
Repairs and Maintenance $200 $105
Taxes $1,259 $500
Telephone and Fax $2,000 $3,672
Promotional Packages SEEDING NEW MARKET $6,000 $167
Total Expense $297,459 $27,302
