The document discusses creativity and technology, and how technology renders the world in binary format. It mentions some things the agency has done in the past like Discovery Channel and Parking Wars games and promotions. It also discusses ideas for augmenting existing networks and systems, and hiring game designers to design games that take responsibility for their impact.

1. HELLO TOKYO

2. HELLO NEW YORK

3. HELLO HELLO

4. FUCK THE FACTORY

5. Join [agency]'s lead digital team for a sneak peek inside the factory.

6. ARCHAIC NON-COMPETITIVE UNSUSTAINABLE EXPLOITATION AT SCALE

7. MACHINES THAT REPLICATE AND FABRICATE THINGS

8. THE CURRENCY OF “THINGS” IS IN DECLINE

9. SO ANYWAY

10. THAT’S WHY WE MAKE GAMES

12. CREATIVITY AND TECHNOLOGY

13. CREATIVITY AND TECHNOLOGY

14. HELLO NEW YORK

16. CODE AREA

17. gps tdoa wps optical reco audio reco cell id pointing sms AR rfid optic code AREA billboards bottle label stadium seats retail graffiti coupons maxim magazine store windows static, terrestrial stickers taxis Superbowl ad dynamic, ethereal CODE cookies voip google earth spam flickr online personals facebook mp3s world of warcraft youtube

18. SOME THINGS WE’VE DONE

19. DISCOVERY CHANNEL

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35. USE EXISTING SYSTEMS

37. PARKING WARS

39. 1.4 MM players 1.04 MM viewers (1.3MM max) 5.7 MM hours 2.5 MM hours 1,300 MM pages (Facebook PW) 96MM pages (all of A&E)

40. 1.4 MM players 1.04 MM viewers (1.3MM max) 5.7 MM hours 2.5 MM hours 1,300 MM pages (Facebook PW) 96MM pages (all of A&E)

41. JUST SAYING

42. USE EXISTING NETWORKS

44. 900,000 users 1.04MM viewers users viewers

45. HOW WILL WE INCLUDE YOU? BACKCHANNEL.

46. HOW WILL WE INCLUDE YOU? BACKCHANNEL.

47. AUGMENT, NOT REPLACE

48. IN OUR COPIOUS SPARE TIME

49. A FEW IDEAS OF WHAT BARON SAMEDI LOOKS LIKE. DROP7

50. A FEW IDEAS OF WHAT BARON SAMEDI LOOKS LIKE. DROP7 best downloadable game for any phone

51. A FEW IDEAS OF WHAT BARON SAMEDI LOOKS LIKE. CROSSROADS (2006)

54. A FEW IDEAS OF WHAT BARON SAMEDI LOOKS LIKE.

55. TECHNOLOGY RENDERS THE WORLD IN BINARY FORMAT

56. TECHNOLOGY RENDERS THE WORLD IN BINARY FORMAT USE V. CONSUME

57. HIRE A GAME DESIGNER TO DESIGN GAMES

58. TAKE RESPONSIBILITY FOR THE THINGS WE MAKE

59. Kevin Slavin, kevin@areacodeinc.com US+212.254.5800, US+917.250.9416