Food Packaging Seminar
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This document provides an overview of food product packaging for a seminar presentation. It discusses topics such as creating barcodes, types of packaging materials and formats, labeling requirements, costs associated with packaging design and production, and food safety certifications. Maggie Lawson and Nate Hibl from packaging companies Create It Packaging and Belmark respectively presented on these packaging fundamentals to attendees of the Now We're Cookin' seminar on food product packaging.
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Food Packaging Seminar
- 1. Food Packaging 101 Presented by Maggie Lawson & Nate Hibl Now We’re Cookin’ Seminar “Food Product Packaging” February 10, 2014
- 2. What can I provide that others cannot? Where can I get my resources? It all starts with a vision Who is my Target Market? Who are my compe,tors?
- 3. CreaPng a Barcode “Universal product codes — UPCs — are the 12-‐digit numbers that appear under the barcodes on many U.S. products. They are given out by GS1 US, a nonprofit group that sets standards for internaPonal commerce. Here’s how it works: Businesses pay to join GS1 US, and in exchange, it assigns each member its own idenPficaPon number that appears as the first part of its UPC.” Barcodes come in in all sizes, shapes, and colors. What will work best for your product? www.guides.wsj.com
- 4. Is it Scannable? u u u What size does it need to be? Can it fit my design – truncated barcodes work too! How much does it cost?
- 5. Facts on Barcodes u u u u Truncated or shortened barcodes work, however the width will need to be increased in order to scan at a grocery store. The width is more important than the height. Scannable barcodes are read in percentages; 100% scannable, 80% scannable (i.e., 80% of the Pme it will be scannable). Colors DO maber in barcodes. We highly recommend brown and black to improve scan ability. The color red is one example that is unscannable due to the red radar in scan machines. Standard barcodes contain 12 digits (the first number and last number are not always needed, one is to signal the scanner device to start reading and the last is to signal the scanner device to stop).
- 6. NLEA NaPonal Labeling & EducaPon Act u u u NutriPon Facts must be presented in bold print and larger than any other printed informaPon in the nutriPon label Print must be in both upper and lower case in an easy to read type style and with sufficient contrast to assure readability. NutriPon informaPon must be set off in a box. The format requires that headings and nutrients be separated by "bars“ – visit hbp://www.fda.gov/iceci/inspecPons/inspecPonguides/ucm074948.htm for more informaPon.
- 7. Packaging Types & Examples
- 12. Fulfillment Side Fill Pouch Top Fill Pouch
- 13. Co-‐Packers PROS: u Time is money u Focus on other important aspects u Efficiency u Beber product? u Increased profits? CONS: u Do they have the same value as your company? u Will they meet your Pmeline?
- 14. What are the costs involved in creaPng a package? u u u u u CreaPve Time/Design ~ $100.00 per hour Die Cost (if needed, not needed in digital prinPng) ~ $400.00 Plate Charges (Flexible Packaging) ~ $300.00 -‐ $400.00 per plate (NOTE: Keep in mind when crea9ng a design – each color will need a plate!!!) Proofs (usually there is only a cost for a “Contract” or “Epson” proof) ~ $150.00 Mockups (usually white) ~ Varies depending on size, but usually around $50.00 -‐ $100.00 a piece
- 15. Food Safety CerPficaPons u u AIB Food Safety Audits h:ps://www.aibonline.org/ ISO – InternaPonal OrganizaPon for StandardizaPon h:p://www.iso.org/iso/home.html
- 16. Thank you for your Pme! u u Maggie Lawson Create It Packaging -‐ h:p://www.createitpkg.com/ Nate Hibl Belmark -‐ h:ps://www.belmark.com/