3. ”Every Company should have a
Director of Details with unlimited
influence and almost no budget”
TED.COM : Sweat the small stuff
Image _ Wikimedia Commong
@Conversionista Page 3
2012-09-06
10. Mobile
version
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2012-09-06
11. With (0) Without (0)
1. Click to call 1. Click to call
2. Fail
3. Switch to ”latest calls”
4. Copy number
5. Switch to notepad
6. Paste nr into notepad
7. Edit number
8. Copy number again
9. Switch back to Phone
10. Switch to keypad
11. Paste number
12. Call
@Conversionista Page 11
2012-09-06
12. Why do you market
someone else when you
could be marketing
yourself?
@Conversionista Page 12
2012-09-06
17. Percentage of recepients that will click the ”Can’t read
the…..” link < 0,01%
Percentage of recipients that will see your newsletter
in their mobile first 50%
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2012-09-06
21. 12 out of 155 had error
pages that fully met our
critera
Why is it important?
– You can’t stop it from
happening
– It’s one page only
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2012-09-06
22. Talk Human language - Not computer language
@Conversionista Page 23
2012-09-06
23. Talk Human language - Not computer language
Dont’ be too clever
@Conversionista Page 24
2012-09-06
24. Talk Human language - Not computer language
Dont’ be too clever
Put the Blame on yourself not on the user
Point the visitor to your best material
Put search prominently
@Conversionista Page 25
2012-09-06
28. Get rid of tech lingo such as “incompatible.”
Don’t use negative words
Put the blame on yourself, not on the user.
Clearly identify the error so the user knows what to
correct
– Don’t be too clever or wordy
Give the user a hint of how the problem can be solved.
@Conversionista Page 29
2012-09-06
31. By tracking delivery of
error messages in
Google Analytics we
discovered that:
25% of visitors were
told ”site is closed”
When in fact, it was
only a problem
validating their ID
number (who had
been entered in
”incorrect Format”)
@Conversionista Page 36
2012-09-06
44. 1. The parenthesis zero in your Email footer & on your
web site
2. Transactional email
3. Can’t read this Newsletter? Click here to…..
4. 404 pages
5. Saying YES in your web forms!
6. Tracking error messages in Google Analytics
7. Never tell users they are done
8. Telll users they are done.
@Conversionista Page 49
2012-09-06
