The document discusses techniques used in horror film marketing to create positive impressions and generate interest among potential viewers. It notes that advertising that a film was produced by well-regarded horror directors can make viewers more open to it. Additionally, common horror conventions like dark skies, old houses, and obscured or damaged eyes in posters aim to imply scariness and build intrigue before the film is seen. Captions like "it's not the house that's haunted" further this goal by suggesting threats that cannot be escaped.

1. Telling the viewer the produces made these other two well noted horrors means the
viewer will be more open to seeing this film then one that they didn’t have good
impressions of beforehand.
Dark, bleak skies signify bad things, a common convention in horror films.
Old fashioned looking house, makes the viewer assume there is ghosts because there are
so many conventional films that use this setting
The quote makes the film seem scary, gives a good impression before you have seen the
film, five stars also creates a very positive impression.
Blocking the eyes makes the boy in the poster seem scary, also he loses a sense of identity,
which a fear of the unknown creates.
Also the fact that the eyes are scratched up implies a struggle and attacking something
“its not the house that’s haunted” makes the viewer feel like they cannot escape whatever
the film is about, adds a sense of fear before the audience has seen the film.