Maturity of the mobile Web in E-Commerce

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Sascha Langfus, Maturity of the mobile Web in E-Commerce, M-Days
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

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Maturity of the mobile Web in E-Commerce

  1. 1. Maturity of the mobile Web in E-CommerceSascha Langfus, Vice President SalesM-Days Frankfurt
  2. 2. Enabling new Business OpportunitiesNow and for the Future
  3. 3. Strategic FocusOur Portfolio Financial Services Travel & Transport Retail Automotive Mobile Websites Multichannel Solutions Native Applications
  4. 4. Our Client PortfolioExcerpt
  5. 5. THE „MOBILE“ WEB
  6. 6. THE „MOBILE“ WEB
  7. 7. ONE WEB
  8. 8. Device Templates Responsive Web DesignDevice Database Progressive Enhancement
  9. 9. CMS / Shop www.shop.com Social MediaContent Partner Shop(Weather, News, Finance, ...) Real World Connection, access to the systems the Legacy System enterprise uses to Relaunch comes for International generate profit. sure! (quite certain, UK, USA, Asia, ... promised) THE WEB IS BASED ON MASHUPS
  10. 10. Consultant Consultant Consultant Agency Consultant Corporate IT Agency Agency Consultant External Partner Local IT Consultant Consultant Consultant Agency Consultant Agency Consultant Consultant Consultant Consultant Consultant Consultant Out-Sourcing Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Service Provider Consultant Consultant ConsultantAgency Consultant Consultant CMS Consultant Consultant / Shop Consultant Consultant www.shop.com Corporate IT Consultant Consultant Consultant Consultant Agency Agency Consultant Social External Partner Local IT Consultant Consultant Media Consultant Agency Consultant Agency Consultant Consultant Consultant Consultant Consultant Out-Sourcing Content Partner Consultant Consultant Consultant Consultant Consultant Consultant Shop Consultant Consultant Consultant (Weather, News, Consultant Service Provider Consultant Consultant Consultant Finance, ...) Consultant Consultant Consultant Real World Consultant Consultant Connection, access to the systems the Legacy System enterprise uses to Consultant Relaunch comes for International Consultant generate profit. Consultant Agency Consultant sure! (quite certain, UK, USA, Asia, ... Corporate IT Consultant Agency Agency promised) Consultant Local IT Consultant Consultant External Partner Consultant Agency Consultant Agency Agency Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant THE WEB IS BASED ON MASHUPS Consultant Consultant Consultant Out-Sourcing Consultant Consultant Consultant Consultant Service Provider Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant
  11. 11. INNOVATION VS. RELEASE CYCLES Sevenval Device Trends
  12. 12. BUSINESS REQUIREMENTS
  13. 13. CONVERSION OPTIMIZATION
  14. 14. INITIAL INVESTMENT VS.RUN-TIME COST
  15. 15. ABSTRACTION LAYER Tablet / International POS Smartphones / Desktop etc. Channel Independent Frontend Layer Content Partner (Weather, News, Legacy System SocialCMS Finance, ...) Media
  16. 16. Sascha Langfus, Vice President Sales - Sevenval GmbHVisit Us at booth B17.Quellenangaben Fotomaterial:http://www.flickr.com/photos/purecaffeine/4328394839/sizes/o/in/photostream/TU Pressestelle (http://www.pressestelle.tu-berlin.de/medieninformationen/2008/dezember_nr_331-354/medieninformation_nr_3482008/)http://www.flickr.com/photos/nikclayton/1394374289/sizes/z/in/photostream/ REWE Präsentation - Mobile Lösungen 2013http://www.flickr.com/photos/68751915@N05/6869768383/sizes/l/in/photostream/

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