This session was delivered in Dublin City University to final year marketing students and focused on 5 key areas: - An Introduction to Social Selling Strategy - Defining and Creating Your Professional Brand - Finding Key Prospects and Infuencers - Creating and Sharing Content and Engaging with Prospects - Monitoring and Tracking Key Social Metrics

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1
“Social Selling 101:
Creating Your Professional Brand Online”
Colin
Oliver
Social Media Sales Programs
@Collie_Ollie

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Who
Am
I?

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o DCU Alumni
o 7 Years in DCU!
o Bachelor Business Studies
o Masters Digital MarkeAng
o Clubs, Socs
o Student Union Vice President
o Social Media Passion
o www.CoconutCabin.ie
o Oracle Social AnalyAcs

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$38.2
billion
420,000
Customers
130,000
Employees
6 Oracle
Direct
EMEA Sites
ORACLE 50+ EMEA
Countries
650+
Dublin-
based
8
Functions
SOCIAL
MEDIA
COMMAND
CENTRE

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TODAY’S OBJECTIVE:
Empower you to bring
yourself 99% closer to
geRng your dream job….

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What is Social Selling…

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“…If
people
like
you,
they
will
talk
to
you,
but
if
they
trust
you
they
will
do
business
with
you….”
(Zig
Ziglar)

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PERSONAL
GOAL
(GET
A
JOB!)
Insights
Gathering
(Content)
Professional
Brand
Building
SOCIAL
NETWORKS

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LlinkedIn’s
Four
Pillars
of
Social
Selling:
9
1.
Establish
Your
Professional
Brand
2
Build
Your
Network
(Connect
with
Employers,
Recruiters,
Influencers)
3.
Share
Content
and
Engage
with
Compelling
Insights
4.
Monitor
and
Track
Your
Progress
GO
FOR
THE
KILL!

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1.
Establish
your
professional
brand!

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CLASS
EXERCISE!
Quesbon
:
Who
are
YOU?!

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1.
Who
HAS
a
LinkedIn
Profile?
2.Who
has
a
GOOD
LinkedIn
Profile?
3.
Who
has
a
profile
they
would
be
proud
to
show
an
EMPLOYER?

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Complete
your
professional
profile
with
YOUR
BRAND
in
mind!
Headline
Succintly
explain
what
you
do
AND
how
you
HELP
organisabons
(e.g.,
“I
make
kickass
videos!”).
Goal-­‐Focused
Summary
Tell
a
short
story
of
you
are!
How
can
you
add
value
to
a
business?
What
unique
skills
do
you
have?
What
value
have
you
brought
to
other
organizabons/
universibes
that
you
have
worked
with?
Contact
Info
In
your
summary
for
2nd
&
3rd
Degree
connecbons
to
view.
In
Contact
Info
for
1st
degrees
Rich
Media
Powerpoints,
infographs.
videos,
case
study,
ebooks
Professional
Photo
No
Partying,
alcohol,
shorts
or
hats!

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Leave
no
Gaps
–
Fill
in
All
SecJons!

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Transform
your
profile
into
Your
Professional
Persona!
TIPS
SUMMARY:
1. Upload
a
Professional
Photo
2. Write
a
‘Value-­‐focused’
Headline
3. Add
a
Summary
(Sell
Yourself!)
4. Add
Your
Contact
Informabon
in
‘Contact
Secbon’
AND
in
Summary
5. Add
Your
Educabon
6. Upload
Rich
Media
to
Summary
and
Current
Role
7. Humanise
Your
Profile
with
Personal
Secbons
(Voluntary,
Hobbies,
Clubs
and
Socs,
Projects,
Awards
etc)
8. Write
Your
Profile
for
an
EMPLOYER
that
you
are
trying
to
impress!

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2.
Build
Your
Network:
Find
and
Connect
with
the
Right
People

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• Employers
• Recruiters
• Influencers
Exploit
LinkedIn’s
400
Million
Members….
Connect
With….

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3.
Share
Content
and
Engage
Your
Network
With
Compelling
Insights

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• ArAcles
• Photos
• Ebooks
• News Reports
• Case Studies
• Blog Posts
…..WALK
THE
WALK!....
Share
content
with
your
network
daily..

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Top
Tip:
Write
a
LinkedIn
Blog
Post!

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Make
Some
Noise….Tell
your
Network
about
It!!

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4.
Monitor
and
Track
Your
Progress

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• Profile Views
• ConnecAons
• Views
• Likes
• Shares
• Comments
• Responses
Social
Selling
is
NOT
About
Luck!
Track
Key
Social
Metrics…

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GO
FOR
THE
KILL!

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KEY
TAKEAWAYS!
Ø Put Yourself Out There
o Set up Your LinkedIn, Twi[er Profile
Ø Create Your Brand
o Complete your profile, Make Yourself Look Amazing!
Ø Build Your Network!
o Connect with Companies, Recruiters, Employers and Influencers
Ø Start sharing your knowledge and experAse DAILY
o LinkedIn updates, blogs, industry tweets
Ø Start Talking!
o Meaningful ConversaAons Online (and offline)

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Thank
You!
Any
QuesJons?
Colin.Oliver@Oracle.com
Tw:
@Collie_Ollie