Bryan-College Station CVB Update

1. Bryan-College Station
Convention & Visitors Bureau
Shannon Overby

2. “The mission of the Brazos Valley
Convention and Visitors Bureau is to
enhance economic and social growth
in Bryan, College Station
and the Brazos Valley
by marketing, promoting, developing
and coordinating tourism, conventions,
sports and hospitality
opportunities in the area.”

3. The BCS CVB
Executive Board
• 5 appointments
Board at-large
• Representing businesses, restaurants, TAMU,
attractions, etc
Staff
• 10 Full time (over 90 years of experience)
• 6 interns/part-timers (paid/unpaid)

4. Tourism Industry (National)
Total Direct Travel
Spending $887.9 Billion
Travel Generated Payroll $201 Billion
Travel Generated
Employment 7.9 Million Jobs
Travel Generated
Tax Revenue $209.5 Billion
2013
From Dean Runyan & Associates

5. Tourism Industry (Texas)
Total Direct Travel
Spending $67.5 Billion
Travel Generated Payroll $20.4 Billion
Travel Generated
Employment 601,300 Jobs
Travel Generated
Tax Revenue $4.7 Billion
2013
From Dean Runyan & Associates

6. Travel Industry (BCS Metro)
Total Direct Travel
Spending $457.5 Million
Travel Generated Payroll $114.4Million
Travel Generated
Employment 5,84 Jobs
Travel Generated Tax Revenue
State $27 Million
Local $9.1 Million
2013
From Dean Runyan & Associates

7. VISITOR SPENDING BY COMMODITY
From Dean Runyan & Associates
$121,000,000
$107,000,000$103,300,000
$77,500,000
$38,200,000 $10,056,000
2013 Food Service/Stores
Ground
Transportation/Gas
Accomodations
Retail Sales
Arts, Entertainment,
Recreation
Air Transportation

9. FY2015 – So Far…
• 119 Events Held
• 26 Service Only
• 21 Room Block Only
• 57 Serviced & Room Blocks
• 6 CVB Solicited
• 9 Full Service Events
• 174 Bookings
• 2014 - 14
• 2015 – 160
• 216 Leads Generated
• 2014 – 10
• 2015 – 180
• 2016 – 12
• 2017 – 9
• 2018 – 3
• 2019 – 2

10. Supply & Demand
3307
3558 3558 3482
3767
4275
4752
1763
1968 1986
2128
2588 2552
2837
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2010 2011 2012 2013 2014 2015(p) 2016(P)
BCS Hotels
Supply Demand
Demand from STR reports
*projections for 2015 & 2016 at 60%

11. HOT Grant Update
October 2014
• 17 Events
• 100,650 Potential Attendees/Participants
• 16,225 Potential Room Nights
• $126,000 College Station / $51,500 Bryan
March 2015
• 17 Events
• 39,670 Potential Attendees/Participants
• 7353 Potential Room Nights
• $109,320 College Station / $29,130 Bryan

12. Preferred Access
Agreement Update
• 2014
• 14 Leads
• 9 Definite Bookings (+1 that booked at Hilton)
• 4 Lost (dates unavailable / cancelled event)
• 2015
• 16 Leads
• 4 Definite Bookings (+1 that booked at Expo)
• 2 Pending Bookings
• 9 Lost ( dates/space unavail, no hotel avail)
• 2016
• 15 Leads
• 1 Definite Booking
• 5 Pending Bookings
• 9 Lost (dates/space unavailable)

13. Preferred Access
Agreement Update (cont.)
• 2017
• 8 Leads
• 4 Pending Bookings
• 4 Lost (dates/space unavail, wanted under one
roof)
• 2018
• 4 Leads
• 1 Definite Booking
• 1 Pending Booking
• 2 Lost (dates not available)
• 2019
• 2 Leads
• 1 Pending Booking (definite for BCS)
• 1 Lost

14. WHAT’S NEXT?

15. The Future is Bright
• New/Updated Legislation
• UIL – Bid Process
• New Infrastructure in Parks
•HOT Grant
• Improvements / Updates
• Software
•Transportation
•Game Day App
•Wayfinding Phase 2
•Airport Improvements

16. Future continued…
•Texas A&M Facility Agreement
•Bigger facilities to promote & sell – Champions Hall
•Gives BCS a competitive edge
• CVB Branding
• Roll out schedule for mid to late June
•New CVB Home
•Shared facility to combine resources and save money
• Destination facility
•MOU with Arts Council / Joint Task Force
•Mobile Visitor Center

17. Partnerships
•Strategic Priority of the CVB
•Enhance Community Partnerships
•Focus Groups
•New Marketing Plan
•Extranet
•Regional marketing
• 7 county region
•Hotels, businesses, municipalities

18. It All Starts With a Visit
“If you build a place where people want to visit,
you’ll build a place where people want to live.
And, if you build a place where people want to live,
you’ll build a place where people will have to work.
If you build a place where people want to work,
you’ll build a place where business wants to be.
And if you build a place where business wants to be,
you’ll have built a place where people want to visit.”
Maura Gast, CEO Irving CVB

19. Contact
Shannon Overby, CMP
shannon@bcscvb.org
www.visitaggieland.com
979-260-9898