The document outlines steps for real estate agents to build an integrated online presence through blogging, social media marketing, and search engine optimization. It recommends starting a blog, creating profiles on Facebook, Twitter, LinkedIn and Flickr, and connecting accounts using tools like Hootsuite. The document also provides tips for driving web traffic, such as listing properties on sites and building backlinks through directories, articles and press releases. Resources for various social media and marketing tools are listed at the end.