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Internet Marketing That Works™
Internet Marketing
                                                                                    Solutions
Internet Marketing That Works™




                                 An Integrated Online Presence




                                                     Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                               Solutions
Internet Marketing That Works™




                                       Step 1 - Start a Blog

                      Quick, easy addition of new content

                      Builds awareness and trust

                      Helps with search rank




                       Create on Wordpress


                       Include links to website


                       Include links to Social Media


                       Add an RSS feed to allow subscribes


                       Add a “Share” link - IM, Social, Email



                                                                Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                 Solutions
Internet Marketing That Works™




                                 Step 1 - Start a Blog




                                                  Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                               Solutions
Internet Marketing That Works™




                                 Get a Share Badge!




                                                Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                                    Solutions
Internet Marketing That Works™




                    Step 2 - Create a Fan Page on Facebook

                      Social platform of about 200 million users

                      About building relationships

                      Find new customers

                      Build awareness



                       Create a fan page using FBML

                       Include link to website

                       Include LinkedIn badge on Fan Page

                       Blog posts to FB via HootSuite, Twitterfeed, or Notes App

                       Include link in email signature

                       Add “Become a Fan” badge on home page


                                                                     Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                      Solutions
Internet Marketing That Works™




          Step 2 - Create a Fan Page on Facebook - con’t.




                                       Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                                     Solutions
Internet Marketing That Works™




                Step 3 - Create a Business Twitter Account

                      Friendly, conversational Micro-blogging tool

                      Build opt-in list

                      Gives a business personality and a voice

                      Great lead development tool




                       Add a “Retweet” button to blog, articles, newsletter

                       Post a link to your Twitter page on email signature

                       Add a “Follow Me” button on web, blog, newsletter, email

                       Register on Twello - a twitter directory

                       Set up on Hootsuite or Tweetdeck



                                                                      Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                    Solutions
Internet Marketing That Works™




      Step 3 - Create a Business Twitter Account - con’t.




                                     Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                                   Solutions
Internet Marketing That Works™




                          Step 4 - Create a LinkedIn Account
                  Business-oriented networking site

                  Great way to reach self-employed

                  Network with business alliances

                  Search great lead development



                   Add Twitter posts to network updates feed

                   Post a link to your LinkedIn page on email signature

                   Add LinkedIn badge on web, blog, newsletter

                   Import blog posts using blog link or Wordpress app

                   Add yourself to network updates feed

                   Set up on Hootsuite

                   Create a video slideshow using slideshare and upload to YouTube

                                                                    Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                          Solutions
Internet Marketing That Works™




                Step 4 - Create a LinkedIn Account - con’t.




                                           Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                                     Solutions
Internet Marketing That Works™




                                 Step 5 - Create a Flickr Account

                      Owned by Yahoo with strong & active user base

                      Social photo-sharing network

                      Strengthens search optimization of website

                      Upload quality photos of your listings




                       Add Flickr badge on web, blog, newsletter

                       Find & join appropriate groups and share your photos

                       Set up on Ping.fm

                       Use your web site address as your Flickr screen name

                       Assign your website address as a tag on each uploaded photo (SEO!)

                                                                      Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                              Solutions
Internet Marketing That Works™




                    Step 5 - Create a Flickr Account - con’t.




                                               Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                                          Solutions
Internet Marketing That Works™




                                 Step 7 - Connect and Automate

                      Publish and repurpose using social media tools

                      Allows you to monitor several social sites at once

                      Monitor tags or keywords

                      Monitor any mention of your name or business

                      Maintain multiple accounts




                       Set up Hootsuite & integrate with Ping.fm

                       Tweetdeck is another app that allows you to publish 1x

                       Nutshell mail brings summary of social network updates in an email




                                                                           Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                Solutions
Internet Marketing That Works™




                                 Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                          Solutions
Internet Marketing That Works™




                                 Blog feeds to all media




                                                           Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                Solutions
Internet Marketing That Works™




                                 Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                               Solutions
Internet Marketing That Works™




           How are other agents social media marketing?


         Blogging


        Tweeting about listings, tips, events


        Facebook Fan pages


        Facebook ads


        Posting video about listings - SEO!


        Syndicating listings




                                                Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                                                                                                                               Solutions
 Internet Marketing That Works™




                                                                 Driving Web Traffic

 Build links using business directories - Google Business, Yahoo, Yelp

 Build pages on Amazon & ebay if B2C - will show up quickly

 Build a branded Social Media presence

 Launch an eNewsletter

 Start a blog

 Send out press releases	
  

	
  Put as much out there as possible - search engines index:
     Web	
  -­‐	
  Blogs	
  -­‐	
  LinkedIn	
  -­‐	
  Facebook	
  Fan	
  pgs.	
  -­‐	
  Press	
  Releases	
  -­‐	
  Newsle;ers	
  -­‐	
  Photos	
  


 Include a CALL-TO-ACTION on everything - increases engagement & sales
Internet Marketing
                                                                   Solutions
  Internet Marketing That Works™




                       Drive Traffic/Place Listings/Back links!


  Active Rain - blogging tool/listing tool



  Redfin - listing service w/large forum
discussion



  City-Data.com - listing service with large
consumer forum



  ListingBook.com - CRM tool/add comments/
sign up clients & prospects - “search like an
agent”
Internet Marketing
                                                                                 Solutions
  Internet Marketing That Works™




                       Drive Traffic/Place Listings/Back links!


   Trulia.com - listing service/answer
questions on forum/find unclaimed
listings



  Postlets.com - free ad creation and
syndicate to Craigslist/FB/other sites



  Zillow.com - listing service and syndicate/
answer questions on forum



   Google Goggles - new technology that will
allow you or your client to take a picture of a
property and get all the details on your
phone



                                                  Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing
                                                               Solutions
Internet Marketing That Works™




                   6 steps you can take now to drive traffic

    Basic SEO

•    Make sure your listed on Google Local
•    Add business to Yahoo Local listings
•    Add profile to any industry directories
•    Use tools to create keywords

     Start and maintain a blog - and post!

     Create a social media presence

     Create an eNewsletter

     Send out press releases - free tools

     Write articles - get published
Internet Marketing
                                                                                              Solutions
Internet Marketing That Works™




                                                       Resources
Twitip.com - Twitter tips
Share badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topic
WPBest.com - wordpress web themes to download
tweetadder - finding followers - great tool!
twello
socialoomph.com - automatic direct messages
ping.fm
twiiterfeed - feed blog to twitter, fb, etc.
tweetdeck
HootSuite
SlideShare - upload presentations
SocialMarker
Twiggit
Ping.FM
PRlog.org - press release distribution
Freepressrelease.com -press release distribution
1888release.com - press release distribution
ezinearticles.com - article submission
technorati.com - blog submission
                                                           Press Release & Article resources
google alerts - monitor anything
Google.com/local - add your business!
tubemogul - distribute videos
Internet Marketing
                                                                      Solutions
Internet Marketing That Works™




                                 An Integrated Online Presence
Internet Marketing
                                                                       Solutions
Internet Marketing That Works™




                                 Integrated Online Presence


            Expert Internet Marketing Strategy

            Social Media Marketing

            Search Engine Optimization

            Blog Development

            Info Product Development
                  - E-books
                  - CDs/DVDs
                  - Online training tools
Internet Marketing That Works™



www.cogoresults.com            facebook.com/cogoresults



peg@cogoresults.com            linkedin.com/pegmcdermott



www.thecogoblog.com            @cogomojo


703.885.8406                   twitter.com/cogomojo

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Social media for realtors

  • 2. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 3. Internet Marketing Solutions Internet Marketing That Works™ Step 1 - Start a Blog Quick, easy addition of new content Builds awareness and trust Helps with search rank Create on Wordpress Include links to website Include links to Social Media Add an RSS feed to allow subscribes Add a “Share” link - IM, Social, Email Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 4. Internet Marketing Solutions Internet Marketing That Works™ Step 1 - Start a Blog Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 5. Internet Marketing Solutions Internet Marketing That Works™ Get a Share Badge! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 6. Internet Marketing Solutions Internet Marketing That Works™ Step 2 - Create a Fan Page on Facebook Social platform of about 200 million users About building relationships Find new customers Build awareness Create a fan page using FBML Include link to website Include LinkedIn badge on Fan Page Blog posts to FB via HootSuite, Twitterfeed, or Notes App Include link in email signature Add “Become a Fan” badge on home page Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 7. Internet Marketing Solutions Internet Marketing That Works™ Step 2 - Create a Fan Page on Facebook - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 8. Internet Marketing Solutions Internet Marketing That Works™ Step 3 - Create a Business Twitter Account Friendly, conversational Micro-blogging tool Build opt-in list Gives a business personality and a voice Great lead development tool Add a “Retweet” button to blog, articles, newsletter Post a link to your Twitter page on email signature Add a “Follow Me” button on web, blog, newsletter, email Register on Twello - a twitter directory Set up on Hootsuite or Tweetdeck Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 9. Internet Marketing Solutions Internet Marketing That Works™ Step 3 - Create a Business Twitter Account - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 10. Internet Marketing Solutions Internet Marketing That Works™ Step 4 - Create a LinkedIn Account Business-oriented networking site Great way to reach self-employed Network with business alliances Search great lead development Add Twitter posts to network updates feed Post a link to your LinkedIn page on email signature Add LinkedIn badge on web, blog, newsletter Import blog posts using blog link or Wordpress app Add yourself to network updates feed Set up on Hootsuite Create a video slideshow using slideshare and upload to YouTube Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 11. Internet Marketing Solutions Internet Marketing That Works™ Step 4 - Create a LinkedIn Account - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 12. Internet Marketing Solutions Internet Marketing That Works™ Step 5 - Create a Flickr Account Owned by Yahoo with strong & active user base Social photo-sharing network Strengthens search optimization of website Upload quality photos of your listings Add Flickr badge on web, blog, newsletter Find & join appropriate groups and share your photos Set up on Ping.fm Use your web site address as your Flickr screen name Assign your website address as a tag on each uploaded photo (SEO!) Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 13. Internet Marketing Solutions Internet Marketing That Works™ Step 5 - Create a Flickr Account - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 14. Internet Marketing Solutions Internet Marketing That Works™ Step 7 - Connect and Automate Publish and repurpose using social media tools Allows you to monitor several social sites at once Monitor tags or keywords Monitor any mention of your name or business Maintain multiple accounts Set up Hootsuite & integrate with Ping.fm Tweetdeck is another app that allows you to publish 1x Nutshell mail brings summary of social network updates in an email Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 15. Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 16. Internet Marketing Solutions Internet Marketing That Works™ Blog feeds to all media Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 17. Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 18. Internet Marketing Solutions Internet Marketing That Works™ How are other agents social media marketing? Blogging Tweeting about listings, tips, events Facebook Fan pages Facebook ads Posting video about listings - SEO! Syndicating listings Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 19. Internet Marketing Solutions Internet Marketing That Works™ Driving Web Traffic Build links using business directories - Google Business, Yahoo, Yelp Build pages on Amazon & ebay if B2C - will show up quickly Build a branded Social Media presence Launch an eNewsletter Start a blog Send out press releases    Put as much out there as possible - search engines index: Web  -­‐  Blogs  -­‐  LinkedIn  -­‐  Facebook  Fan  pgs.  -­‐  Press  Releases  -­‐  Newsle;ers  -­‐  Photos   Include a CALL-TO-ACTION on everything - increases engagement & sales
  • 20. Internet Marketing Solutions Internet Marketing That Works™ Drive Traffic/Place Listings/Back links! Active Rain - blogging tool/listing tool Redfin - listing service w/large forum discussion City-Data.com - listing service with large consumer forum ListingBook.com - CRM tool/add comments/ sign up clients & prospects - “search like an agent”
  • 21. Internet Marketing Solutions Internet Marketing That Works™ Drive Traffic/Place Listings/Back links! Trulia.com - listing service/answer questions on forum/find unclaimed listings Postlets.com - free ad creation and syndicate to Craigslist/FB/other sites Zillow.com - listing service and syndicate/ answer questions on forum Google Goggles - new technology that will allow you or your client to take a picture of a property and get all the details on your phone Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  • 22. Internet Marketing Solutions Internet Marketing That Works™ 6 steps you can take now to drive traffic Basic SEO • Make sure your listed on Google Local • Add business to Yahoo Local listings • Add profile to any industry directories • Use tools to create keywords Start and maintain a blog - and post! Create a social media presence Create an eNewsletter Send out press releases - free tools Write articles - get published
  • 23. Internet Marketing Solutions Internet Marketing That Works™ Resources Twitip.com - Twitter tips Share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello socialoomph.com - automatic direct messages ping.fm twiiterfeed - feed blog to twitter, fb, etc. tweetdeck HootSuite SlideShare - upload presentations SocialMarker Twiggit Ping.FM PRlog.org - press release distribution Freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog submission Press Release & Article resources google alerts - monitor anything Google.com/local - add your business! tubemogul - distribute videos
  • 24. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence
  • 25. Internet Marketing Solutions Internet Marketing That Works™ Integrated Online Presence Expert Internet Marketing Strategy Social Media Marketing Search Engine Optimization Blog Development Info Product Development - E-books - CDs/DVDs - Online training tools
  • 26. Internet Marketing That Works™ www.cogoresults.com facebook.com/cogoresults peg@cogoresults.com linkedin.com/pegmcdermott www.thecogoblog.com @cogomojo 703.885.8406 twitter.com/cogomojo