• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social media for realtors
 

Social media for realtors

on

  • 782 views

 

Statistics

Views

Total Views
782
Views on SlideShare
777
Embed Views
5

Actions

Likes
0
Downloads
14
Comments
0

1 Embed 5

http://www.linkedin.com 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media for realtors Social media for realtors Presentation Transcript

    • Internet Marketing That Works™
    • Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 1 - Start a Blog Quick, easy addition of new content Builds awareness and trust Helps with search rank Create on Wordpress Include links to website Include links to Social Media Add an RSS feed to allow subscribes Add a “Share” link - IM, Social, Email Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 1 - Start a Blog Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Get a Share Badge! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 2 - Create a Fan Page on Facebook Social platform of about 200 million users About building relationships Find new customers Build awareness Create a fan page using FBML Include link to website Include LinkedIn badge on Fan Page Blog posts to FB via HootSuite, Twitterfeed, or Notes App Include link in email signature Add “Become a Fan” badge on home page Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 2 - Create a Fan Page on Facebook - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 3 - Create a Business Twitter Account Friendly, conversational Micro-blogging tool Build opt-in list Gives a business personality and a voice Great lead development tool Add a “Retweet” button to blog, articles, newsletter Post a link to your Twitter page on email signature Add a “Follow Me” button on web, blog, newsletter, email Register on Twello - a twitter directory Set up on Hootsuite or Tweetdeck Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 3 - Create a Business Twitter Account - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 4 - Create a LinkedIn Account Business-oriented networking site Great way to reach self-employed Network with business alliances Search great lead development Add Twitter posts to network updates feed Post a link to your LinkedIn page on email signature Add LinkedIn badge on web, blog, newsletter Import blog posts using blog link or Wordpress app Add yourself to network updates feed Set up on Hootsuite Create a video slideshow using slideshare and upload to YouTube Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 4 - Create a LinkedIn Account - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 5 - Create a Flickr Account Owned by Yahoo with strong & active user base Social photo-sharing network Strengthens search optimization of website Upload quality photos of your listings Add Flickr badge on web, blog, newsletter Find & join appropriate groups and share your photos Set up on Ping.fm Use your web site address as your Flickr screen name Assign your website address as a tag on each uploaded photo (SEO!) Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 5 - Create a Flickr Account - con’t. Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Step 7 - Connect and Automate Publish and repurpose using social media tools Allows you to monitor several social sites at once Monitor tags or keywords Monitor any mention of your name or business Maintain multiple accounts Set up Hootsuite & integrate with Ping.fm Tweetdeck is another app that allows you to publish 1x Nutshell mail brings summary of social network updates in an email Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Blog feeds to all media Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ How are other agents social media marketing? Blogging Tweeting about listings, tips, events Facebook Fan pages Facebook ads Posting video about listings - SEO! Syndicating listings Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ Driving Web Traffic Build links using business directories - Google Business, Yahoo, Yelp Build pages on Amazon & ebay if B2C - will show up quickly Build a branded Social Media presence Launch an eNewsletter Start a blog Send out press releases    Put as much out there as possible - search engines index: Web  -­‐  Blogs  -­‐  LinkedIn  -­‐  Facebook  Fan  pgs.  -­‐  Press  Releases  -­‐  Newsle;ers  -­‐  Photos   Include a CALL-TO-ACTION on everything - increases engagement & sales
    • Internet Marketing Solutions Internet Marketing That Works™ Drive Traffic/Place Listings/Back links! Active Rain - blogging tool/listing tool Redfin - listing service w/large forum discussion City-Data.com - listing service with large consumer forum ListingBook.com - CRM tool/add comments/ sign up clients & prospects - “search like an agent”
    • Internet Marketing Solutions Internet Marketing That Works™ Drive Traffic/Place Listings/Back links! Trulia.com - listing service/answer questions on forum/find unclaimed listings Postlets.com - free ad creation and syndicate to Craigslist/FB/other sites Zillow.com - listing service and syndicate/ answer questions on forum Google Goggles - new technology that will allow you or your client to take a picture of a property and get all the details on your phone Copyright 2010 Cogo Interactive, LLC All Rights Reserved
    • Internet Marketing Solutions Internet Marketing That Works™ 6 steps you can take now to drive traffic Basic SEO • Make sure your listed on Google Local • Add business to Yahoo Local listings • Add profile to any industry directories • Use tools to create keywords Start and maintain a blog - and post! Create a social media presence Create an eNewsletter Send out press releases - free tools Write articles - get published
    • Internet Marketing Solutions Internet Marketing That Works™ Resources Twitip.com - Twitter tips Share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello socialoomph.com - automatic direct messages ping.fm twiiterfeed - feed blog to twitter, fb, etc. tweetdeck HootSuite SlideShare - upload presentations SocialMarker Twiggit Ping.FM PRlog.org - press release distribution Freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog submission Press Release & Article resources google alerts - monitor anything Google.com/local - add your business! tubemogul - distribute videos
    • Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence
    • Internet Marketing Solutions Internet Marketing That Works™ Integrated Online Presence Expert Internet Marketing Strategy Social Media Marketing Search Engine Optimization Blog Development Info Product Development - E-books - CDs/DVDs - Online training tools
    • Internet Marketing That Works™ www.cogoresults.com facebook.com/cogoresults peg@cogoresults.com linkedin.com/pegmcdermott www.thecogoblog.com @cogomojo 703.885.8406 twitter.com/cogomojo