The document outlines steps for real estate agents to build an integrated online presence through blogging, social media marketing, and search engine optimization. It recommends starting a blog, creating profiles on Facebook, Twitter, LinkedIn and Flickr, and connecting accounts using tools like Hootsuite. The document also provides tips for driving web traffic, such as listing properties on sites and building backlinks through directories, articles and press releases. Resources for various social media and marketing tools are listed at the end.
2. Internet Marketing
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Internet Marketing That Works™
An Integrated Online Presence
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Step 1 - Start a Blog
Quick, easy addition of new content
Builds awareness and trust
Helps with search rank
Create on Wordpress
Include links to website
Include links to Social Media
Add an RSS feed to allow subscribes
Add a “Share” link - IM, Social, Email
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4. Internet Marketing
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Internet Marketing That Works™
Step 1 - Start a Blog
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Get a Share Badge!
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Step 2 - Create a Fan Page on Facebook
Social platform of about 200 million users
About building relationships
Find new customers
Build awareness
Create a fan page using FBML
Include link to website
Include LinkedIn badge on Fan Page
Blog posts to FB via HootSuite, Twitterfeed, or Notes App
Include link in email signature
Add “Become a Fan” badge on home page
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Step 2 - Create a Fan Page on Facebook - con’t.
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Step 3 - Create a Business Twitter Account
Friendly, conversational Micro-blogging tool
Build opt-in list
Gives a business personality and a voice
Great lead development tool
Add a “Retweet” button to blog, articles, newsletter
Post a link to your Twitter page on email signature
Add a “Follow Me” button on web, blog, newsletter, email
Register on Twello - a twitter directory
Set up on Hootsuite or Tweetdeck
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Step 3 - Create a Business Twitter Account - con’t.
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Step 4 - Create a LinkedIn Account
Business-oriented networking site
Great way to reach self-employed
Network with business alliances
Search great lead development
Add Twitter posts to network updates feed
Post a link to your LinkedIn page on email signature
Add LinkedIn badge on web, blog, newsletter
Import blog posts using blog link or Wordpress app
Add yourself to network updates feed
Set up on Hootsuite
Create a video slideshow using slideshare and upload to YouTube
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Step 4 - Create a LinkedIn Account - con’t.
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Step 5 - Create a Flickr Account
Owned by Yahoo with strong & active user base
Social photo-sharing network
Strengthens search optimization of website
Upload quality photos of your listings
Add Flickr badge on web, blog, newsletter
Find & join appropriate groups and share your photos
Set up on Ping.fm
Use your web site address as your Flickr screen name
Assign your website address as a tag on each uploaded photo (SEO!)
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Step 5 - Create a Flickr Account - con’t.
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Step 7 - Connect and Automate
Publish and repurpose using social media tools
Allows you to monitor several social sites at once
Monitor tags or keywords
Monitor any mention of your name or business
Maintain multiple accounts
Set up Hootsuite & integrate with Ping.fm
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in an email
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Blog feeds to all media
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How are other agents social media marketing?
Blogging
Tweeting about listings, tips, events
Facebook Fan pages
Facebook ads
Posting video about listings - SEO!
Syndicating listings
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Driving Web Traffic
Build links using business directories - Google Business, Yahoo, Yelp
Build pages on Amazon & ebay if B2C - will show up quickly
Build a branded Social Media presence
Launch an eNewsletter
Start a blog
Send out press releases
Put as much out there as possible - search engines index:
Web
-‐
Blogs
-‐
LinkedIn
-‐
Facebook
Fan
pgs.
-‐
Press
Releases
-‐
Newsle;ers
-‐
Photos
Include a CALL-TO-ACTION on everything - increases engagement & sales
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Drive Traffic/Place Listings/Back links!
Active Rain - blogging tool/listing tool
Redfin - listing service w/large forum
discussion
City-Data.com - listing service with large
consumer forum
ListingBook.com - CRM tool/add comments/
sign up clients & prospects - “search like an
agent”
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Drive Traffic/Place Listings/Back links!
Trulia.com - listing service/answer
questions on forum/find unclaimed
listings
Postlets.com - free ad creation and
syndicate to Craigslist/FB/other sites
Zillow.com - listing service and syndicate/
answer questions on forum
Google Goggles - new technology that will
allow you or your client to take a picture of a
property and get all the details on your
phone
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6 steps you can take now to drive traffic
Basic SEO
• Make sure your listed on Google Local
• Add business to Yahoo Local listings
• Add profile to any industry directories
• Use tools to create keywords
Start and maintain a blog - and post!
Create a social media presence
Create an eNewsletter
Send out press releases - free tools
Write articles - get published
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Resources
Twitip.com - Twitter tips
Share badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topic
WPBest.com - wordpress web themes to download
tweetadder - finding followers - great tool!
twello
socialoomph.com - automatic direct messages
ping.fm
twiiterfeed - feed blog to twitter, fb, etc.
tweetdeck
HootSuite
SlideShare - upload presentations
SocialMarker
Twiggit
Ping.FM
PRlog.org - press release distribution
Freepressrelease.com -press release distribution
1888release.com - press release distribution
ezinearticles.com - article submission
technorati.com - blog submission
Press Release & Article resources
google alerts - monitor anything
Google.com/local - add your business!
tubemogul - distribute videos
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An Integrated Online Presence
25. Internet Marketing
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Integrated Online Presence
Expert Internet Marketing Strategy
Social Media Marketing
Search Engine Optimization
Blog Development
Info Product Development
- E-books
- CDs/DVDs
- Online training tools
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