5 Step Guide to App Marketing

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You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.

You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.

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  • Slide 1:
    - My name is Chris Jones and I'm co-founder of CodeNgo. I've been in app marketing since 2006 and specifically focused on app discovery challenges for the last 3 years.

    Slide 2:
    - My company, CodeNgo, is a multi-appstore self-publishing service helping to simplify and increase distribution for Android developers

    Slide 3:
    - We are but one of many companies trying to help developers address the challenge of app discovery.
    - The reality is that for a new developer dropping their app into the iTunes Store or Google Play marketplace, they've basically got a 1 in a million shot a success.

    Slide 4:
    - I struggled with how to feel about such long odds when I was reminded of one of my favorite scenes from Dumb & Dumber.
    - Yes - you do have a chance!

    Slide 5:
    - Obviously the big stores have tons of apps and are quickly racing towards 1 million each.

    Slide 6:
    - As developers you're in the middle of a war
    - More developers = more apps = more clutter
    - Access to the end user is primarily controlled by the stores
    - Building an app is like building a business (product dev, finance, marketing, etc.) -> Who’s an expert in everything?

    Slide 7:
    - The good news is that the cavalry is on its way!

    Slide 8:
    - Developer services is a hot space right now
    - Loads of companies like CodeNgo are trying to make your lives easier across a range of pain points

    Slide 9:
    - In addition, existing business models are expanding and new ones popping up that you should be aware of
    - Some of my favorites include

    Slide 10:
    - StartApp pays developers a fixed amount for every download they get that includes their search SDK

    Slide 11:
    - Apptopia provides a marketplace for developers to sell their apps

    Slide 12:
    - Yandex is working on an open-source in-app billing SDK to reduce or eliminate the need to integrate different billing providers SDKs into your app

    Slide 13:
    -And Flexion offers a Try & Buy experience using a wrapper that’s been very effective for monetizing Android apps

    Slide 14:
    - But what you're really interested in is what you can do for your app. You've got limited or no real budget but still need to figure out where to put your time and energy

    Slide 15:
    -You know your resources. You know your timeline.
    - Break it up into pre & post launch
    - Build key marketing features into your app (ratings & sharing in particular)
    - With a small budget you need to capture people when they sail by
    - Use LaunchRock or some other service and get a microsite up.
    - Email them.
    - Even better if you build a blog alongside of it
    - I don’t know who your consumers are. I don’t know who blogs or writes about your topic are but you should. Engage with them where they are – FB, Twitter, Reddit, Quora, Stackoverflow, G+, blogs, forums, wherever
    - Use GA to figure out where you best traffic is coming from and allocate your time accordingly
    - You’ve got complete control over this. Titles, icons, descriptions, keywords & screenshots. Make sure they’re kick ass
    Research basic ASO principles and incorporate them based on the store you’re in (iTunes or GP) as they work a bit differently
    - Localize wherever possible for languages and pricing
    - Pay attention to ratings and resolve consumers issues and ask for new ratings.
    - Whether part of a big PR push to launch your app or off the back of relationships you’ve built with bloggers during pre-launch, get your app reviewed.
    - Finally, don’t recreate the wheel. Don’t try to be an expert in everything. It’s not possible. There are a lot of companies like CodeNgo that are focusing on specific pain points for developers. Research them and use them because the most valuable resource a small developer or shop has is their time.

    Slide 16:
    Thanks for your time and I encourage you to sign up for our blog at blog.codengo.com and follow me on twitter at cjones2002.
    Are you sure you want to
    Your message goes here
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  • In the middle of a warMore developers = more apps = more clutterAccess to end user is primarily controlled by the storesBuilding an app is like building a business (product dev, finance, marketing, etc.) -> Who’s an expert in everything?
  • The Good News is that the cavalry is on the way!
  • In addition, existing business models are expanding and new ones popping up
  • Apptopia provides a marketplace for developers to sell their apps
  • And Flexion offers a Try & Buy experience using a wrapper that’s been very effective
  • You know your resources. You know your timeline.Break it up into pre & post launchBuild key marketing features into your app (ratings & sharing in particular)With a small budget you need to capture people when they sail by. Use LaunchRock or some other service and get a microsite up. Email them.Even better if you build a blog alongside of itI don’t know who your consumers are. I don’t know who blogs or writes about your topic are but you should. Engage with them where they are – FB, Twitter, Reddit, Quora, Stackoverflow, G+, blogs, forums, whereverUse GA to figure out where you best traffic is coming from and allocate your time accordinglyYou’ve got complete control over this. Titles, icons, descriptions, keywords & screenshots. Make sure they’re kick assResearch basic ASO principles and incorporate them based on the store you’re in (iTunes or GP) as they work a bit differentlyLocalize wherever possible for languages and pricingPay attention to ratings and resolve consumers issues and ask for new ratings.Whether part of a big PR push to launch your app or off the back of relationships you’ve built with bloggers during pre-launch, get your app reviewed. Don’t recreate the wheel. Don’t try to be an expert in everything. It’s not possible. There are a lot of companies like CodeNgo that are focusing on specific pain points for developers. Research them and use them because the most valuable resource a small developer or shop has is their time.

Transcript

  • 1. © Copyright 2013 Codengo Pty Ltd. All rights reserved. Chris Jones, CodeNgo June 2013
  • 2.  CodeNgo is a multi- app store publishing service helping to increase & simplify distribution  It is convenient, saves time and drives downloads for developers.
  • 3. Is your app in there somewhere?
  • 4. © Copyright 2013 Codengo Pty Ltd. All rights reserved. http://www.moviesoundscentral.com/sound s/dumb_and_dumber/dumb42b.wav
  • 5. © Copyright 2013 Codengo Pty Ltd. All rights reserved.
  • 6. © Copyright 2013 Codengo Pty Ltd. All rights reserved.
  • 7. Distribution Appstore Optimization Translation Services Analytics …and many more
  • 8. © Copyright 2013 Codengo Pty Ltd. All rights reserved.
  • 9. © Copyright 2013 Codengo Pty Ltd. All rights reserved.
  • 10. © Copyright 2013 Codengo Pty Ltd. All rights reserved.
  • 11. © Copyright 2013 Codengo Pty Ltd. All rights reserved.
  • 12. Jonesy’s 5 Step Guide to App Marketing
  • 13. © Copyright 2013 Codengo Pty Ltd. All rights reserved. Build your marketing strategy at the same time you develop your app idea Build a Microsite and then engage with consumers & bloggers Be pedantic regarding your app store marketing & pay attention to ratings Get Reviewed Use tools & services that simplify and save you time
  • 14. © Copyright 2013 Codengo Pty Ltd. All rights reserved. Chris Jones Co-Founder M: +61 466 555 444 E: chris@codengo.com Twitter: cjones2002