How To Set Up A Facebook Fan Page For Business

Steps to Setting Up a Business Fan Page how-to for business for uwf sbdc jay massey – coco design

about me
Coco Design
Web design
Application development
Internet marketing
In Pensacola since 1994
10 employees
Jay Massey
Founder / CVO
Internet marketing strategist
Not an “expert”

Steps to setting up a business fan page

overview
Strategy
Getting started
Adding content
Updating
Promoting

strategy

strategy
Get one…
Who X 2
Who is the target audience
Who is going to update the fan page
What is the purpose
When will you update
Where?
You are adding a social networking component to your current marketing / communications plan, plus…

strategy
Engagement

getting started

sign up or log in

profile vs. page
Personal profile
Friends only
Personal
Family photos
Personal thoughts
Privacy issues
“ You have received a friend request from Acme Resort”
Company “fan” page
Fans - anyone
Public
It’s about business
Company overview
Company news & status
Website & contact info
Press releases
Photos & videos
Blog RSS feed
Twitter updates
Customer engagement
Personal Profiles are different than Facebook Pages vs

getting started
Log in to Facebook.com
Go to http://Facebook.com/Pages/
Click on

choose a organization category

choose type of company

Create Page ( interactive tutorial )

adding content

add company info
Easy to update
Company logo
Company information
Images
Videos
Events
Blog feeds (RSS)
Proof your Page
Publish your Page

maximize branding
200x600 pixels max

add applications
Some app ideas:
Static FBML (Facebook Markup Language) - allows you to include any of your own HTML.
Flash Player - upload your own Flash files for advanced customization.
YouTube Box - import videos you’ve already loaded to YouTube.
Kyte - create your own TV channel.
Simple RSS - import your various feeds.

fbml content (advanced)
Specialized content
Add a Custom Tab with Static FBML app
Advanced functionality using the Facebook Static FBML application. This application will add a box to your Page in which you can use HTML or FBML (Facebook Markup Language) for enhanced Page customization.
More info search “static fbml” or…
http://www.facebook.com/apps/application.php?id=4949752878
May need to get professional help

customized sample 1

customized sample 2

updating

updating your page
Facebook (web)
Twitter
Smart phone
RSS feed
Selective Twitter Status application
http://apps.facebook.com/selectivetwitter/

promoting

basic promotion tips
Vanity URL
Once you have more than 100 fans on your page, set up your business fan page vanity URL.
Go to http: facebook.com /username/ and click on the link "Set a username for your Pages."
Add Vanity URL to business card & email signature
Search engines can see you fan page
Add SEO friendly content just like your web site
Seek professional help
I’m just sayin’…

getting some fans
Tell your Facebook friends
On the left side of you fan page (when logged in) you will see a link "Suggest to Friends". That is a way to suggest your fan page to your personal connections
Send an email
Send a short email to your business contacts asking them to check out your company's Facebook page and give them a link.
Be compelling
You will have greater results in gaining fans if you give them a compelling reason to be a fan, e.g. tip of the week, special offers, etc.
Paid promotion
You can always try a paid promotion. Click on the “Find New Fans” tab at http:// www.facebook.com /advertising/?pages

create buzz
Get a new domain and point it to fan page
Use Twitter
Create exclusive content
Hold drawings
Create a photo / video contest
Start engaging conversation on Discussion Board Call your Fan Page a Fan Club
Buy social ads
Acknowledge fans

summary

“how to” summary
Sign up or log in to Facebook
Go to http:// facebook.com /pages/
Click on Create a Page (upper right)
Select organization catagory (business, brand, artist, etc.)
Select type of company
Name your page (be careful, you cannot change it)
Add content
Publish your page
Get 100 fans and pick a vanity URL name
Consider Selective Tweets application for Facebook
Consider customizing your page with FBML
Promote, update, ENGAGE!

thank you!
SlideShare.com/CocoDesign
LinkedIn.com/in/CocoDesign
Twitter.com/CocoDesign
Facebook.com/CocoDesign
BLOG – BillboardInTheWoods.com

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How To Set Up A Facebook Fan Page For Business

by Jay Massey

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