How To Set Up A Facebook Fan Page For Business

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Facebook 'how-to' for small business on the steps on setting up a business fan page.

Originally presented at the UWF Small business Development Center in Pensacola January 2010.

Updated March 2010

Published in: Technology, Design
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  • Everyone knows how to important Facebook has become. Facebook is the most popular social network in the world. So buy Facebook fans for your business and get more traffic. Thanks for nice information.
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  • very interesting :-) You can also check out The best way to double your fan conversion is to set up a facebook 'reveal' fan page...here's a video on how to do it in 3mins with no hosting and no designer.
    http://www.responsemagic.com/facebook.php
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  • The question is.. Which do you prefer Facebook or Twitter?

    http://doyouprefertobeonfacebookortwitter.yolasite.com

    Regards,
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  • Thanks for sharing, i like
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  • Hi,
    From 1st Oct.2011 Facebook changed it’s rules ..now you need secure server hosting for your page, so why not tack professional service for that,They made very creative and attractive fan-page design for you, with hosting.I like below facebook fanpage they provide Design service too.

    http://www.facebook.com/digital11art

    more info http://digital11art.com/facebook-fanpage-creation.html

    hope, this info help you lots..

    Thank you..
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How To Set Up A Facebook Fan Page For Business

  1. Steps to Setting Up a Business Fan Page how-to for business for uwf sbdc jay massey – coco design
  2. about me <ul><li>Coco Design </li></ul><ul><ul><li>Web design </li></ul></ul><ul><ul><li>Application development </li></ul></ul><ul><ul><li>Internet marketing </li></ul></ul><ul><ul><li>In Pensacola since 1994 </li></ul></ul><ul><ul><li>10 employees </li></ul></ul><ul><li>Jay Massey </li></ul><ul><ul><li>Founder / CVO </li></ul></ul><ul><ul><li>Internet marketing strategist </li></ul></ul><ul><ul><li>Not an “expert” </li></ul></ul>
  3. <ul><li>Steps to setting up a business fan page </li></ul>
  4. overview <ul><li>Strategy </li></ul><ul><li>Getting started </li></ul><ul><li>Adding content </li></ul><ul><li>Updating </li></ul><ul><li>Promoting </li></ul>
  5. strategy
  6. strategy <ul><li>Get one… </li></ul><ul><ul><li>Who X 2 </li></ul></ul><ul><ul><ul><li>Who is the target audience </li></ul></ul></ul><ul><ul><ul><li>Who is going to update the fan page </li></ul></ul></ul><ul><ul><li>What is the purpose </li></ul></ul><ul><ul><li>When will you update </li></ul></ul><ul><ul><li>Where? </li></ul></ul><ul><li>You are adding a social networking component to your current marketing / communications plan, plus… </li></ul>
  7. strategy <ul><li>Engagement </li></ul>
  8. getting started
  9. sign up or log in
  10. profile vs. page <ul><li>Personal profile </li></ul><ul><li>Friends only </li></ul><ul><li>Personal </li></ul><ul><ul><li>Family photos </li></ul></ul><ul><ul><li>Personal thoughts </li></ul></ul><ul><ul><li>Privacy issues </li></ul></ul><ul><li>“ You have received a friend request from Acme Resort” </li></ul><ul><li>Company “fan” page </li></ul><ul><li>Fans - anyone </li></ul><ul><li>Public </li></ul><ul><li>It’s about business </li></ul><ul><ul><li>Company overview </li></ul></ul><ul><ul><li>Company news & status </li></ul></ul><ul><ul><li>Website & contact info </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Photos & videos </li></ul></ul><ul><ul><li>Blog RSS feed </li></ul></ul><ul><ul><li>Twitter updates </li></ul></ul><ul><ul><li>Customer engagement </li></ul></ul>Personal Profiles are different than Facebook Pages vs
  11. getting started <ul><li>Log in to Facebook.com </li></ul><ul><li>Go to http://Facebook.com/Pages/ </li></ul><ul><li>Click on </li></ul>
  12. choose a organization category
  13. choose type of company
  14. Create Page ( interactive tutorial )
  15. adding content
  16. add company info <ul><li>Easy to update </li></ul><ul><ul><li>Company logo </li></ul></ul><ul><ul><li>Company information </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Blog feeds (RSS) </li></ul></ul><ul><ul><li>Proof your Page </li></ul></ul><ul><ul><li>Publish your Page </li></ul></ul>
  17. maximize branding <ul><li>200x600 pixels max </li></ul>
  18. add applications <ul><li>Some app ideas: </li></ul><ul><ul><li>Static FBML  (Facebook Markup Language) - allows you to include any of your own HTML. </li></ul></ul><ul><ul><li>Flash Player  - upload your own Flash files for advanced customization. </li></ul></ul><ul><ul><li>YouTube Box  - import videos you’ve already loaded to YouTube. </li></ul></ul><ul><ul><li>Kyte  - create your own TV channel. </li></ul></ul><ul><ul><li>Simple RSS  - import your various feeds. </li></ul></ul>
  19. fbml content (advanced) <ul><li>Specialized content </li></ul><ul><ul><li>Add a Custom Tab with Static FBML app </li></ul></ul><ul><ul><ul><li>Advanced functionality using the Facebook Static FBML application. This application will add a box to your Page in which you can use HTML or FBML (Facebook Markup Language) for enhanced Page customization. </li></ul></ul></ul><ul><li>More info search “static fbml” or… </li></ul><ul><li>http://www.facebook.com/apps/application.php?id=4949752878 </li></ul><ul><li>May need to get professional help </li></ul>
  20. customized sample 1
  21. customized sample 2
  22. updating
  23. updating your page <ul><li>Facebook (web) </li></ul><ul><li>Twitter </li></ul><ul><li>Smart phone </li></ul><ul><li>RSS feed </li></ul><ul><li>Selective Twitter Status application </li></ul><ul><ul><li>http://apps.facebook.com/selectivetwitter/ </li></ul></ul>
  24. promoting
  25. basic promotion tips <ul><li>Vanity URL </li></ul><ul><ul><li>Once you have more than 100 fans on your page, set up your business fan page vanity URL.   </li></ul></ul><ul><ul><li>Go to http: facebook.com /username/  and click on the link &quot;Set a username for your Pages.&quot; </li></ul></ul><ul><li>Add Vanity URL to business card & email signature </li></ul><ul><li>Search engines can see you fan page </li></ul><ul><ul><li>Add SEO friendly content just like your web site </li></ul></ul><ul><li>Seek professional help </li></ul><ul><ul><li>I’m just sayin’… </li></ul></ul>
  26. getting some fans <ul><li>Tell your Facebook friends </li></ul><ul><ul><li>On the left side of you fan page (when logged in) you will see a link &quot;Suggest to Friends&quot;.  That is a way to suggest your fan page to your personal connections </li></ul></ul><ul><li>Send an email </li></ul><ul><ul><li>Send a short email to your business contacts asking them to check out your company's Facebook page and give them a link.  </li></ul></ul><ul><li>Be compelling </li></ul><ul><ul><li>You will have greater results in gaining fans if you give them a compelling reason to be a fan, e.g. tip of the week, special offers, etc. </li></ul></ul><ul><li>Paid promotion </li></ul><ul><ul><li>You can always try a paid promotion. Click on the “Find New Fans” tab at http:// www.facebook.com /advertising/?pages </li></ul></ul>
  27. create buzz <ul><li>Get a new domain and point it to fan page </li></ul><ul><li>Use Twitter </li></ul><ul><li>Create exclusive content </li></ul><ul><li>Hold drawings </li></ul><ul><li>Create a photo / video contest </li></ul><ul><li>Start engaging conversation on Discussion Board Call your Fan Page a Fan Club </li></ul><ul><li>Buy social ads </li></ul><ul><li>Acknowledge fans </li></ul>
  28. summary
  29. “how to” summary <ul><li>Sign up or log in to Facebook </li></ul><ul><li>Go to http:// facebook.com /pages/ </li></ul><ul><li>Click on Create a Page (upper right) </li></ul><ul><li>Select organization catagory (business, brand, artist, etc.) </li></ul><ul><li>Select type of company </li></ul><ul><li>Name your page (be careful, you cannot change it) </li></ul><ul><li>Add content </li></ul><ul><li>Publish your page </li></ul><ul><li>Get 100 fans and pick a vanity URL name </li></ul><ul><li>Consider Selective Tweets application for Facebook </li></ul><ul><li>Consider customizing your page with FBML </li></ul><ul><li>Promote, update, ENGAGE! </li></ul>
  30. thank you! <ul><li>SlideShare.com/CocoDesign </li></ul><ul><li>LinkedIn.com/in/CocoDesign </li></ul><ul><li>Twitter.com/CocoDesign </li></ul><ul><li>Facebook.com/CocoDesign </li></ul><ul><li>BLOG – BillboardInTheWoods.com </li></ul>

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