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How To Set Up A Facebook Fan Page For Business

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Facebook 'how-to' for small business on the steps on setting up a business fan page.

Originally presented at the UWF Small business Development Center in Pensacola January 2010.

Updated March 2010

Published in: Technology, Design
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How To Set Up A Facebook Fan Page For Business

  1. Steps to Setting Up a Business Fan Page how-to for business for uwf sbdc jay massey – coco design
  2. about me <ul><li>Coco Design </li></ul><ul><ul><li>Web design </li></ul></ul><ul><ul><li>Application development </li></ul></ul><ul><ul><li>Internet marketing </li></ul></ul><ul><ul><li>In Pensacola since 1994 </li></ul></ul><ul><ul><li>10 employees </li></ul></ul><ul><li>Jay Massey </li></ul><ul><ul><li>Founder / CVO </li></ul></ul><ul><ul><li>Internet marketing strategist </li></ul></ul><ul><ul><li>Not an “expert” </li></ul></ul>
  3. <ul><li>Steps to setting up a business fan page </li></ul>
  4. overview <ul><li>Strategy </li></ul><ul><li>Getting started </li></ul><ul><li>Adding content </li></ul><ul><li>Updating </li></ul><ul><li>Promoting </li></ul>
  5. strategy
  6. strategy <ul><li>Get one… </li></ul><ul><ul><li>Who X 2 </li></ul></ul><ul><ul><ul><li>Who is the target audience </li></ul></ul></ul><ul><ul><ul><li>Who is going to update the fan page </li></ul></ul></ul><ul><ul><li>What is the purpose </li></ul></ul><ul><ul><li>When will you update </li></ul></ul><ul><ul><li>Where? </li></ul></ul><ul><li>You are adding a social networking component to your current marketing / communications plan, plus… </li></ul>
  7. strategy <ul><li>Engagement </li></ul>
  8. getting started
  9. sign up or log in
  10. profile vs. page <ul><li>Personal profile </li></ul><ul><li>Friends only </li></ul><ul><li>Personal </li></ul><ul><ul><li>Family photos </li></ul></ul><ul><ul><li>Personal thoughts </li></ul></ul><ul><ul><li>Privacy issues </li></ul></ul><ul><li>“ You have received a friend request from Acme Resort” </li></ul><ul><li>Company “fan” page </li></ul><ul><li>Fans - anyone </li></ul><ul><li>Public </li></ul><ul><li>It’s about business </li></ul><ul><ul><li>Company overview </li></ul></ul><ul><ul><li>Company news & status </li></ul></ul><ul><ul><li>Website & contact info </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Photos & videos </li></ul></ul><ul><ul><li>Blog RSS feed </li></ul></ul><ul><ul><li>Twitter updates </li></ul></ul><ul><ul><li>Customer engagement </li></ul></ul>Personal Profiles are different than Facebook Pages vs
  11. getting started <ul><li>Log in to Facebook.com </li></ul><ul><li>Go to http://Facebook.com/Pages/ </li></ul><ul><li>Click on </li></ul>
  12. choose a organization category
  13. choose type of company
  14. Create Page ( interactive tutorial )
  15. adding content
  16. add company info <ul><li>Easy to update </li></ul><ul><ul><li>Company logo </li></ul></ul><ul><ul><li>Company information </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Blog feeds (RSS) </li></ul></ul><ul><ul><li>Proof your Page </li></ul></ul><ul><ul><li>Publish your Page </li></ul></ul>
  17. maximize branding <ul><li>200x600 pixels max </li></ul>
  18. add applications <ul><li>Some app ideas: </li></ul><ul><ul><li>Static FBML  (Facebook Markup Language) - allows you to include any of your own HTML. </li></ul></ul><ul><ul><li>Flash Player  - upload your own Flash files for advanced customization. </li></ul></ul><ul><ul><li>YouTube Box  - import videos you’ve already loaded to YouTube. </li></ul></ul><ul><ul><li>Kyte  - create your own TV channel. </li></ul></ul><ul><ul><li>Simple RSS  - import your various feeds. </li></ul></ul>
  19. fbml content (advanced) <ul><li>Specialized content </li></ul><ul><ul><li>Add a Custom Tab with Static FBML app </li></ul></ul><ul><ul><ul><li>Advanced functionality using the Facebook Static FBML application. This application will add a box to your Page in which you can use HTML or FBML (Facebook Markup Language) for enhanced Page customization. </li></ul></ul></ul><ul><li>More info search “static fbml” or… </li></ul><ul><li>http://www.facebook.com/apps/application.php?id=4949752878 </li></ul><ul><li>May need to get professional help </li></ul>
  20. customized sample 1
  21. customized sample 2
  22. updating
  23. updating your page <ul><li>Facebook (web) </li></ul><ul><li>Twitter </li></ul><ul><li>Smart phone </li></ul><ul><li>RSS feed </li></ul><ul><li>Selective Twitter Status application </li></ul><ul><ul><li>http://apps.facebook.com/selectivetwitter/ </li></ul></ul>
  24. promoting
  25. basic promotion tips <ul><li>Vanity URL </li></ul><ul><ul><li>Once you have more than 100 fans on your page, set up your business fan page vanity URL.   </li></ul></ul><ul><ul><li>Go to http: facebook.com /username/  and click on the link &quot;Set a username for your Pages.&quot; </li></ul></ul><ul><li>Add Vanity URL to business card & email signature </li></ul><ul><li>Search engines can see you fan page </li></ul><ul><ul><li>Add SEO friendly content just like your web site </li></ul></ul><ul><li>Seek professional help </li></ul><ul><ul><li>I’m just sayin’… </li></ul></ul>
  26. getting some fans <ul><li>Tell your Facebook friends </li></ul><ul><ul><li>On the left side of you fan page (when logged in) you will see a link &quot;Suggest to Friends&quot;.  That is a way to suggest your fan page to your personal connections </li></ul></ul><ul><li>Send an email </li></ul><ul><ul><li>Send a short email to your business contacts asking them to check out your company's Facebook page and give them a link.  </li></ul></ul><ul><li>Be compelling </li></ul><ul><ul><li>You will have greater results in gaining fans if you give them a compelling reason to be a fan, e.g. tip of the week, special offers, etc. </li></ul></ul><ul><li>Paid promotion </li></ul><ul><ul><li>You can always try a paid promotion. Click on the “Find New Fans” tab at http:// www.facebook.com /advertising/?pages </li></ul></ul>
  27. create buzz <ul><li>Get a new domain and point it to fan page </li></ul><ul><li>Use Twitter </li></ul><ul><li>Create exclusive content </li></ul><ul><li>Hold drawings </li></ul><ul><li>Create a photo / video contest </li></ul><ul><li>Start engaging conversation on Discussion Board Call your Fan Page a Fan Club </li></ul><ul><li>Buy social ads </li></ul><ul><li>Acknowledge fans </li></ul>
  28. summary
  29. “how to” summary <ul><li>Sign up or log in to Facebook </li></ul><ul><li>Go to http:// facebook.com /pages/ </li></ul><ul><li>Click on Create a Page (upper right) </li></ul><ul><li>Select organization catagory (business, brand, artist, etc.) </li></ul><ul><li>Select type of company </li></ul><ul><li>Name your page (be careful, you cannot change it) </li></ul><ul><li>Add content </li></ul><ul><li>Publish your page </li></ul><ul><li>Get 100 fans and pick a vanity URL name </li></ul><ul><li>Consider Selective Tweets application for Facebook </li></ul><ul><li>Consider customizing your page with FBML </li></ul><ul><li>Promote, update, ENGAGE! </li></ul>
  30. thank you! <ul><li>SlideShare.com/CocoDesign </li></ul><ul><li>LinkedIn.com/in/CocoDesign </li></ul><ul><li>Twitter.com/CocoDesign </li></ul><ul><li>Facebook.com/CocoDesign </li></ul><ul><li>BLOG – BillboardInTheWoods.com </li></ul>

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