Digital Identity: Federation, Integration and Deployment of
Trusted Identity Solutions
Ryan Fox : JULY 19, 2014
§  Founded by two Army Rangers in 2010 to help brands offer special loyalty programs
to affinity groups like: Military, S...
AWARD WINNING SOLUTIONS
Our Accomplishments	
  
§  Department of Commerce for a $2.8M grant as one of the five companies ...
ID.me Operates as Digital Identity Bank
Allowing Users to Leverage their Identity Data as Renewable Currency	
  
CONFIDENT...
Driving Adoption of Identity Solutions
	
  
Identity matters to everyone…
BUT - For different reasons…
…and based on conte...
Effective solutions must view their value through multiple lenses
Understanding business challenges is key… 	
  
CONFIDENT...
CASE STUDY
Under Armour Military Loyalty Program 	
  
§  Under Armour
integrated ID.me
technology to create an
omni-chann...
CHECK OUT INTEGRATION
Under Armour Example	
  
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 8
Veteran verifies with ID....
Identity Alone Will Not Drive Adoption	
  
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 9
•  It’s	
  all	
  about	
  th...
Interoperability and Trust….Kinda	
  
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 10
•  Remote	
  idenCty	
  proofing	
...
Standards are only the beginning…	
  
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 11
•  Underlying	
  protocols	
  are...
Questions…	
  
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 12
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CIS14: Kantara Briefing on ID.me

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CIS14: Kantara Briefing on ID.me

  1. 1. Digital Identity: Federation, Integration and Deployment of Trusted Identity Solutions Ryan Fox : JULY 19, 2014
  2. 2. §  Founded by two Army Rangers in 2010 to help brands offer special loyalty programs to affinity groups like: Military, Students, Influencers and Professionals §  Capable of securing offers delivered online, in-store and via mobile §  Consumer- centric network empowers a consumer to bring their own identity to third party apps in order to receive personalized offers. CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me WHO WE ARE Leaders in Digital Identity Technology CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 2
  3. 3. AWARD WINNING SOLUTIONS Our Accomplishments   §  Department of Commerce for a $2.8M grant as one of the five companies in America with the most advanced digital Identity technology §  Finalist for 2013 Wall Street Journal Startup of the Year §  Named US Chamber of Commerce & Spike TV’s “Most Veteran-Friendly Small Business in America” in 2013 §  March 2013 Raised Series A round of $10 million led by USAA, Silicon Valley Bank §  Recognized in Entrepreneur Magazine’s 2014 edition of 100 Brilliant Companies §  2014 Finalist for LinkShare Advertiser’s Choice Golden Link Award CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 3
  4. 4. ID.me Operates as Digital Identity Bank Allowing Users to Leverage their Identity Data as Renewable Currency   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 4 •  Interoperable   •  Secure   •  User  Controlled   •  Privacy  Enhancing   •  Affordable  
  5. 5. Driving Adoption of Identity Solutions   Identity matters to everyone… BUT - For different reasons… …and based on context CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 5
  6. 6. Effective solutions must view their value through multiple lenses Understanding business challenges is key…   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 6 Security  /  IT   E-­‐commerce   Public  Sector   Protect…   Protect…   Enable…  
  7. 7. CASE STUDY Under Armour Military Loyalty Program   §  Under Armour integrated ID.me technology to create an omni-channel customer experience §  Customer verifies affinity in real-time and claims discount directly in cart §  Under Armour had a military discount program in-store but was unable to provide the program online because they couldn’t verify customer affinity CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 7
  8. 8. CHECK OUT INTEGRATION Under Armour Example   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 8 Veteran verifies with ID.me to receive discount Member claim is verified and credential is issued Veteran sees button on UnderArmour.com 1 2 3
  9. 9. Identity Alone Will Not Drive Adoption   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 9 •  It’s  all  about  the  a>ributes   •  Business  value  is  o@en   driven  by  the  data/a>ributes   associated  with  an  idenCty   •  Network  effect  allows  for  the   idenCty  to  be  build  out  over   Cme  –  reducing  fricCon   associated  with  user  on-­‐ boarding     IdenCty  =  Unique   CollecCon  of  A>ributes  
  10. 10. Interoperability and Trust….Kinda   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 10 •  Remote  idenCty  proofing   technologies  are  very   ‘configurable’   •  Protocol  usage  –  mileage  may   vary     •  No  RP  enforcement  (e.g.,   single  log  out)   •  CompensaCng  controls  associated  with  Levels  of  assurance   leave  ‘equivalency’  up  for  interpretaCon  by  each  RP  
  11. 11. Standards are only the beginning…   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 11 •  Underlying  protocols  are  the  first,  foundaConal  step     •  Developer  adopCon  of  the  technology  is  a  key  barrier   •  Open  source  soluCons  must  emerge  that  provide  simple  integraCons  for   consumpCon  of  the  trusted  credenCals  –  app  deployment,  gems,  etc.  will   lower  the  barrier  of  entry  
  12. 12. Questions…   CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 12
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