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There is perhaps no reputation management strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business. There are a number of tools out there that exist to help you monitor your online reputation. No one tool can monitor every online outlet. You should therefore make use of social media tracking tools like Hootsuite and Social mention, as well as web monitoring tools like Google Alerts and blog monitoring tools like BlogPulse.