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3 hot social media tips bio made social

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  • 1. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 3 HOT SOCIAL MEDIA TIPS FOR LIFE SCIENCE COMPANIES Presenter: Clarence Chew Moderator: Kayla Roxas
  • 2. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com KAYLA ROXAS - MODERATOR • Certified Social Media Director • Biotech sales and marketing professional • BSc in Biology minor Psych
  • 3. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOUSEKEEPING • Ask questions in the chat box • They will be answered at the end of the webinar
  • 4. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CLARENCE CHEW - PRESENTER • National social media speaker - Digital Pharma Conference • Content creator HIV/AIDS, infection control, periodontal disease, healthcare-associated infections • Social media in biotech, medical device, and dentistry
  • 5. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WHAT DOES SOCIAL MEDIA INTHE LIFE SCIENCES INDUSTRY LOOK LIKETODAY?
  • 6. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com MANY OFYOU LOOK LIKE THIS.....
  • 7. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HERE’S WHATYOU WILL GAIN HowYou Can EnsureYour Life Science Company Becomes ATop Influencer On Social Media HowYou Can Build A Highly Engaged AudienceThat Raves AboutYour Company & Products HowYou Can Generate A Constant Stream of Social Leads IntoYour Business
  • 8. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WE’LL SHOWYOU HOWYOU CAN GO FROMTHIS...
  • 9. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com TOTHIS!
  • 10. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SECTION 1: HowTo Become ATop Life Science Industry Influencer On Social Media
  • 11. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CONTENT IS KING
  • 12. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 70 / 20 / 10 RULE Sharing educational & entertainment content Connecting & building relationships Self promotional
  • 13. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOT SOCIAL MEDIATIP #1 USETHE 70 / 20 / 10 RULE FOR CONTENT CREATION
  • 14. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 15. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 70 / 20 / 10 RULE
  • 16. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HowTo Become ATop Life Science Industry Influencer On Social Media Focus On Educating Your Audience. Provide Only The Highest Quality Content That Your Audience Will Find Both Useful & Helpful.
  • 17. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SECTION 2: HOWTO BUILD A HIGHLY ENGAGED &TARGETED AUDIENCE
  • 18. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SOCIAL MEDIA IS A FANTASTICTOOL FOR TELLING STORIES
  • 19. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com STORYTELLING
  • 20. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com USE BLOGSTOTELL STORIES
  • 21. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 22. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 23. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOT SOCIAL MEDIATIP #2: SHARE STORIES ON SOCIAL MEDIA
  • 24. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SECTION 3: HOWTO CONVERTYOUR FACEBOOK “LIKES” INTO QUALIFIED LEADS
  • 25. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WYETH
  • 26. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 27. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CANADIAN CANCER SOCIETY
  • 28. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 29. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com GENENTECH
  • 30. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 31. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOT SOCIAL MEDIATIP #3: USE FACEBOOKTABSTO CONVERT ‘LIKES’ INTO QUALIFIED SOCIAL LEADS
  • 32. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CAREGAROO
  • 33. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 34. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  • 35. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 3 HOT SOCIAL MEDIATIPS FOR LIFE SCIENCE COMPANIES 1. UseThe 70 / 20 / 10 Rule For Content Creation 2. Share StoriesThatYour Audience Can RelateTo On Social Media 3. And Use FacebookTabsTo Convert “Likes” Into Qualified Social Leads
  • 36. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com QUESTIONS?
  • 37. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 1 HR SOCIAL MEDIA STRATEGY SESSION Contact us: info@biomadesocial.com