Your SlideShare is downloading. ×
0
  An Introduction to Goodwin Terminology
Andrew Goodwin wrote a book called  'Dancing in the Distraction Factory'.   Goodwin was interested in the visual language ...
Goodwin studied hundreds of music videos when researching his book.   He came up with some key codes and conventions that ...
  There is a relationship between the lyrics and the visuals    In this Ali Love video there is a direct relationship betw...
   There is a relationship between the music and the visuals   <ul><li>This video is all about New York; surprise surprise...
    Particular music genres have their own music video style and iconography (visual style)   <ul><li>'Typical' RnB video ...
  There is a demand on the part of the record company for lots of close-ups of the main artist   Cheryl Cole Fight for thi...
  The artist may develop their own star iconography, in and out of their videos, which over time, becomes part of their st...
  There is likely to be a reference to voyeurism, particularly in the treatment of women, but also in terms of systems of ...
  There is likely to be intertextual references, either to other music videos or to films and TV texts      Eminem We Made...
Upcoming SlideShare
Loading in...5
×

Goodwin music video analysis

2,271

Published on

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,271
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Goodwin music video analysis"

  1. 1.   An Introduction to Goodwin Terminology
  2. 2. Andrew Goodwin wrote a book called 'Dancing in the Distraction Factory'.   Goodwin was interested in the visual language and imagery that was implicit and explicit within music videos.   He wondered whether music videos reflect the society we live in and whether there was gender inequality and gender power relations within music videos. 
  3. 3. Goodwin studied hundreds of music videos when researching his book.   He came up with some key codes and conventions that are shared by many music videos.   The typical codes and conventions highlighted by Andrew Goodwin are......
  4. 4.   There is a relationship between the lyrics and the visuals   In this Ali Love video there is a direct relationship between the lyrics and the visuals............   .....In other words you see exactly what he is singing about!  
  5. 5.   There is a relationship between the music and the visuals  <ul><li>This video is all about New York; surprise surprise they filmed it in New York; stylised black and white shoot; edited in time to the beat; effective use of JPEGs </li></ul>
  6. 6.   Particular music genres have their own music video style and iconography (visual style)   <ul><li>'Typical' RnB video that features a choreographed dance routine; key ingredients of Hip Hop videos include rhyming to camera and plenty of female flesh; Metal videos rely on 'as live' performance (and often blood) </li></ul>Beyonce Single Ladies Music Video: www.youtube.com/watch?v=FyHVQT8aIBM   Slayer Bloodline Music Video www.youtube.com/watch?v=vN4EvTgTfH8&feature=channel
  7. 7.   There is a demand on the part of the record company for lots of close-ups of the main artist  Cheryl Cole Fight for this Love Music Video http://www.youtube.com/watch?v=XMiy_UsrPDs   Take That The Flood Music Video http://www.youtube.com/watch?v=aCHg5r6rFoI
  8. 8.   The artist may develop their own star iconography, in and out of their videos, which over time, becomes part of their star image  La Roux In For The Kill Music Video www.youtube.com/watch?v=JZ1Mi77nogQ       La Roux Bullet Proof Music Video http://www.youtube.com/watch?v=EUsbpmQ9-mc
  9. 9.   There is likely to be a reference to voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, film and movie cameras etc.)  Benny Benassi Satisfaction Music Video www.youtube.com/watch?v=V5bYDhZBFLA   Take That Rule the World Music Video www.youtube.com/watch?v=KII1ruAfvsg
  10. 10.   There is likely to be intertextual references, either to other music videos or to films and TV texts      Eminem We Made You Music Video www.youtube.com/watch?v=RSdKmX2BH7o   Beastie Boys Sabotage Music Video www.youtube.com/watch?v=z5rRZdiu1UE   Weezer Buddy Holly Music Video www.youtube.com/watch?v=kemivUKb4f4
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×