From the United Nations WGET (April 2013) - discusses the private sector benefit to Cisco by engagement in disaster relief and humanitarian response.

1. Working Together:
A View From The Private Sector
Network Consulting Engineer, Cisco Systems – Tactical Operations
rbharani@cisco.com
Twitter: @densaer (team: @CiscoTACOPS)
www.cisco.com/go/tacops
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

2. “What’s In It For Us?”
(one of our most common questions)
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

3. It’s Part Of Our Customer Support
 Cisco Culture: aggressive customer support (from Sandy Lerner)
“Customer Advocacy”
 Recognition that tech is integral to any humanitarian response.
Imagine if hospitals, EMS, law enforcement, communications etc.
were unavailable due to technology outages!
 Customer Advocacy is a key differentiator in the market for our
customers.
 TacOps grew out of this attitude
 When every other vendor is running away from
your crisis, we’re there for you.
 (Yes, we work with our PR, Legal, etc…we’re covered)
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

4. Can We Justify Our Involvement? YES!
 Brand Recognition and Loyalty
Every time TacOps supports a disaster customer, whether
they are a Cisco shop or not – you can guarantee they will
not forget it
Few of our competitors do this
 Transforming Public Safety Communications
Our agenda: demonstrate the value of IP communications
for public safety, disaster response, humanitarian operations
Grow the market through leadership and
the “art of the possible”
 Consulting operations (after the crisis)
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

5. Giving Back As a Core Value
 Corporate Social Responsibility
Supporting the community creates goodwill.
We don’t just give money, but go into the field with a
trained team to provide augmentation of resources
Threefold approach: cash, product, people.
Attract the best new employees: they care about
what their employer does, not just getting a paycheck
 We are accountable: Cisco annual Corporate Social
Responsibility Reports http://csr.cisco.com
 It’s not just good for the community – it’s good for Cisco
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

6. Benefits of Public/Private Partnerships
 Real-world understanding of customers needs, Better products
 Customer loyalty, Brand recognition
 Growing your market
 Sales improvements
 Employee satisfaction and retention
 Partnering with and learning from other best-in-class
organizations
 “maximize our limited funding and leverage the capabilities
of our partners”
 It’s the right thing to do
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

7. Our relationships are global…and local.
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

8. Connect With Us: Web. Email. Social Media.
 On Cisco.com: http://www.cisco.com/go/tacops/
 Email: tacops-info@cisco.com
 Facebook:
http://www.facebook.com/cisco.tacops
 Twitter: @CiscoTACOPS
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

9. Thank You.
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden