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Working Together: The Private Sector in Humanitarian Response

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From the United Nations WGET (April 2013) - discusses the private sector benefit to Cisco by engagement in disaster relief and humanitarian response.

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Working Together: The Private Sector in Humanitarian Response

  1. 1. Working Together:A View From The Private Sector Network Consulting Engineer, Cisco Systems – Tactical Operations rbharani@cisco.com Twitter: @densaer (team: @CiscoTACOPS) www.cisco.com/go/tacopsWGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  2. 2. “What’s In It For Us?” (one of our most common questions)WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  3. 3. It’s Part Of Our Customer Support Cisco Culture: aggressive customer support (from Sandy Lerner) “Customer Advocacy” Recognition that tech is integral to any humanitarian response. Imagine if hospitals, EMS, law enforcement, communications etc. were unavailable due to technology outages! Customer Advocacy is a key differentiator in the market for our customers. TacOps grew out of this attitude When every other vendor is running away from your crisis, we’re there for you. (Yes, we work with our PR, Legal, etc…we’re covered)WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  4. 4. Can We Justify Our Involvement? YES! Brand Recognition and Loyalty Every time TacOps supports a disaster customer, whether they are a Cisco shop or not – you can guarantee they will not forget it Few of our competitors do this Transforming Public Safety Communications Our agenda: demonstrate the value of IP communications for public safety, disaster response, humanitarian operations Grow the market through leadership and the “art of the possible” Consulting operations (after the crisis)WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  5. 5. Giving Back As a Core Value  Corporate Social Responsibility Supporting the community creates goodwill. We don’t just give money, but go into the field with a trained team to provide augmentation of resources Threefold approach: cash, product, people. Attract the best new employees: they care about what their employer does, not just getting a paycheck  We are accountable: Cisco annual Corporate Social Responsibility Reports http://csr.cisco.com  It’s not just good for the community – it’s good for CiscoWGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  6. 6. Benefits of Public/Private Partnerships Real-world understanding of customers needs, Better products Customer loyalty, Brand recognition Growing your market Sales improvements Employee satisfaction and retention Partnering with and learning from other best-in-class organizations “maximize our limited funding and leverage the capabilities of our partners” It’s the right thing to doWGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  7. 7. Our relationships are global…and local.WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  8. 8. Connect With Us: Web. Email. Social Media. On Cisco.com: http://www.cisco.com/go/tacops/ Email: tacops-info@cisco.com Facebook: http://www.facebook.com/cisco.tacops Twitter: @CiscoTACOPSWGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
  9. 9. Thank You.WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden

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