The document discusses London 2012's plans for social media and their digital strategy for the 2012 Olympic Games. It outlines the rapid growth of internet and social media usage expected by 2012. London 2012's vision is to create engaging and robust digital products that fully leverage social and mobile media to inspire change and support the Games' objectives. Plans include the London2012.com website, social media platforms, and an online toolkit. Revenue generating opportunities from advertising and sponsorships on digital platforms are also discussed.

1. Social media and the London 2012 Games Alex Balfour Head of New Media London 2012

2. 6 July 2005

7. 17th November 2009 T hese tools have become technologically boring enough to become socially interesting Clay Shirky, Here comes everybody

19. London 2012 would like to thank our partners for their support Worldwide partners Official partners Official supporters Official suppliers and providers Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, Holiday Inn, McCann Worldgroup, Nielsen, Populous, Ticketmaster, Trident

20. Thank you 10/09/10 Alex Balfour Head of New Media Twitter @balf [email_address] The official Emblem of the London Organising Committee of the Olympic Games and Paralympic Games Ltd is protected by copyright. © London Organising Committee of the Olympic Games and Paralympic Games Ltd 2007. All rights reserved.