1AssessmentBrand DevelopmentMedia MarketingIntegrated Marketing Plan TimelineSOCIAL MEDIA MARKETINGOur social media market...
2SOCIAL MEDIA MARKETING, The ProcessCreate compelling, award winning design and high quality content .Optimize and digit...
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Social mediamarketing hvpr

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SOCIAL MEDIA MARKETING, The Process
Create compelling, award winning design and high quality content .
Optimize and digitize content via sharing to extend awareness and engagement.
Blog is linked to website pages .
Content is shared via social media platforms such as Facebook.

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Social mediamarketing hvpr

  1. 1. 1AssessmentBrand DevelopmentMedia MarketingIntegrated Marketing Plan TimelineSOCIAL MEDIA MARKETINGOur social media marketing team create high quality content that is digitized and optimized toextend reach. Web designs and social media campaigns must engage and buildlasting relationships. Archived content can re-purposed whenever possible to keepcosts down and to communicate the marketing goals.o Metrics (monitoring, tracking, analysis)o Search Engine Optimizationo Link Buildingo Content Creation (blogs and posts)o Re-Purposing (digitizing content)o Web DevelopmentOur approach. Research. The core values of the brand must be identified andeffectively communicates to further the organizations objectives. Information travels asthe speed of light, it is important to respond to a crisis quickly. Never react. Manyorganizations fail to realize how dangerous it is to let the crowd control theconversations about your brand.The process is accomplished in phases.Phase I, ListenOrganizations must periodically assess the overall goals to ensure that they arestill relevant and best address stakeholder’s needs. In the first stage acomprehensive assessment of brand is conducted.Phase II, Digitize and Optimize ContentContent is carefully crafted and then optimized to address your audienceinterests, needs and lifestyle to successfully communicate theorganizations values and goals.Phase III, EngagementEngagement is where the relationship begins, (robust tracking tools) identity the opportunities.Link Building varies by channel, community and category.http://hudsonvalleypublicrelations.comOptimizing connections. Building reputations.
  2. 2. 2SOCIAL MEDIA MARKETING, The ProcessCreate compelling, award winning design and high quality content .Optimize and digitize content via sharing to extend awareness and engagement.Blog is linked to website pages .Content is shared via social media platforms such as Facebook.On-site – Search Engine OptimizationCommunicate the brand identity within each of the social media platforms profiles.Optimize the website content to rank high for on-line searches utilize metrics from socialmedia tools such as Google Analytics. .• Bounce Rate• Traffic• Calls to Action• Listen to what is being said about your brand.Off-site – Link BuildingDirectory listings.Expand on-line presence with a targeted PPC campaign.Digitize customized content via blogging and social media marketing to generateawareness and to engage the community who have an interest -- backlinks.CONTENT STRATEGYCreating value – brand identity.The social media strategy must further the over reaching marketing objectives.Social media guidelines continually are updated to refine and improve marketing goals:Keywords , compelling images, graphics, and calls to action are integrated into yourcontent to pull visitors into your brand messages.Vocabulary words frequently used in the industry or buzz words/ current events thatmove base to action.1. Blog Post2. Share on Facebook3. Research onSmart Phonehttp://hudsonvalleypublicrelations.comOptimizing connections. Building reputations.

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