4. Chapter one: Who is Gen Y?
Chapter two: Impact on Gen Y
Chapter three: Generation Y at workplace
in 2025
Chapter four: Survey at HAAGA-HELIA
University of Applied Sciences
Table
of Contents
1
5. Who is
Gen Y?
2
The Generation Y (Gen Y or Millennials) are the people
born between 1982 and 2002 (peaked in 1990). A
generation who is entering the workplace dynamically
and will dominate the workforce in the coming 10
years.
They have been accused of being lazy and narcissists
but what are their real attributes and how ‘can they
save us all’ as TIMES magazine proclaims?
Generation Y is a cohort called by various names:
Millenians
Echo Boomers
Net Generation
Nexters
Names of Gen Y
#1
6. 3
Psychologists, sociologists, and everyday
managers have identified important differences
between these generations in the way they
approach work, work-life balance, employee
loyalty, authority, and other important issues.
Notter Consulting, 2002
X
7. Impact on
Gen Y
4
Generation Y has been impacted by major global
events that have shaped their view of the world, life
and work.
According to Tim Hansen from Intel Corportaiton, “by
2025 the explosion in world population, automobile
ownership, and urbanization trends will make
physical travel more complex and time consuming. In
contrast, technology will continue to shrink,
disappearing into the fabric of our life, eventually
becoming so small that it will be embedded in our
clothes and environment.”
Internet- Technological integration
Social media
Fall of Berlin Wall
September 11
Iran and Afghanistan Wars
Economic prosperity & Economic crisis
MTV
Working mothers
Major Events That Affected Values of Gen Y
#2
8. 5
“By 2025, 1 in 5 workers will be over age 55. The
slowing of the workforce translates to an
estimated shortfall of 20 million workers”
-Adapted from K. Tyles, Necties to Nose Rings (2002)
Achieving balance with flexible and remote
working.
Overwhelming majorities of Gen Ys say that having
flexible work options is important. Work/life
balance matters to them, therefore they are looking
for opportunities to work remotely. Having the
freedom to choose when and where to work is very
powerful, particularly for young employees: Ys say
this freedom motivates them to give 110% effort.
The desire to work remotely is tempered by Ys’ and
Boomers’ love of teamwork and community. They
would even give up a personal workspace to be able
to work remotely, most who want a remote option
would prefer working from home just one day a
week.
Flexible work arrangements and the
opportunity to give back to society trump the
sheer size of the pay package.
Harvard Business Review
9. Generation Y
at workplace
in 2025
5
Representatives of Generation Y prefer to work the
hours to get the job done by setting their own
working hours. Work is not limited and restricted to
offices and it can be done elsewhere. As long as there
is connectivity on your device, you can work at a
coffee shop as long as you surf the Internet, check
emails and access your Google Drive.
The trends that shape tomorrow’s workplace are
already here:
Transformation of the definition of ‘employee’
Dynamic and agile team structures
Office as a Service not a daily travel
destination
Emergence of the ‘coffice’
Smart systems and the re-imagination of work
content and work process
Computers on your skin- Wearable technology
(Google Glass, Microsoft HoloLens etc.)
Trends for the future workplace
#3
10. 9
Easy access to the internet and the widespread use of
smartphones means that working habits have changed and
it's no longer unusual to see coffee shops used for both
social and business purposes.
With the onset of the internet and increased technology,
people are no longer tied to their office. To top that with
the economic crisis which led to many people worldwide
lose their full-time or permanent jobs, flexible hours,
freelancing and working on-the-go becomes the norm that
is shaping the future workplace.
According to Intel’s white paper on ‘The Future of
Knowledge Work’, “the location of work will vary widely.
Offices will serve as temporary anchor points for human
interaction rather than daily travel destinations. Office as a
Service (OaaS) will become a strategic tool to land
employees in the right place, at the right time.”
“Offices of the future will turn into coffices”
-Futurist Ilkka Halava
“A Coffice is a combination of a coffee shop
and an office or a coffee shop one makes into
an office where non-coffee shop work is
performed.”
www.urbandictionary.com
11. 8
Wearable technologies have been found to boost
employee productivity by 8.5%, experts from
Goldsmiths, University of London have found.
Goldsmiths have launched findings from a study
analysing the impact of wearable technologies in the
workplace on employee well-being, productivity and
job satisfaction.
Intel’s White Paper
Computing power will evolve with Moore’s law,
becoming so small that it will easily be stitched
into the fabric of our lives (and our clothes) in a
pervasive and engrained way.
12. Survey & Results
4
2 Degree Programme Directors
2 Payroll officers
2 Administrative staff
2 Librarians
2 Student Affairs officers
Who participated in the poll?
#4
I conducted my own small scale survey with personnel of
HAAGA-HELIA University of Applied Sciences in Helsinki,
Finland. My colleagues experienced the FUJITSU STYLISTIC
Q704 and by using its’ pressure-sensitive stylus
cast their votes on this following thesis:
Generation Y will kill 9-5. They desire a
workplace with flexible hours,
freelancing and crowdsourcing.
AGREE DISAGREE
13. The FUJITSU STYLISTIC Q704 is a 2-in-1 hybrid tablet that
gives users who work on the device a personal touch and the
possibility to enjoy the benefits of precise handwriting
recognition due to the pressure-sensitive stylus, which is
tucked away in a nook at the top-right corner.
Ten people who work in higher education share their views
on the future workplace and Generation Y. These people
deal daily with representatives of Generation Y at work and
even at home.
Uninimously, they agree that ’Generation Y will kill 9-5.
They desire a workplace with flexible hours, freelancing and
crowdsourcing’.
Let’s take a look of their workstations and casting their votes
on the STYLISTIC Q704!
14.
15.
16.
17.
18.
19. RESULTS
Generation Y will kill 9-5. They desire a workplace
with flexible hours, freelancing and crowdsourcing.
AGREE DISAGREE
10 - 0