Over the years we have seen design becoming the frontier of a mobile app success. If you have an idea and going ahead for an app, its design should be the fundamental thing you start focusing on. To win, you need an awe-inspiring app design, which can only be crafted by best hand - expert mobile app designers. Now in what all ways can they help businesses, Take a look!!

1. Helping Your Business Succeed

2. Mobile App designs have become one of the
most important factor to be decide the fate of
App success or failure.
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3. 4 Key Stats On it

4. 1. Design-driven companies have outperformed the S&P
Index by 219% over 10 years
2. Companies that foster creativity enjoy 1.5x greater
market share
3. 71% of companies report creating 10x the number of
assets today than just a few years ago
4. About 125 companies have executive-level positions or
CEO support for design

5. 4 “Must Have” Skills

6. 1. Proficient in Latest Tools and Design Techniques
2. Knowledge of Material design and App store rules
3. Visual Ideation/Creativity
4. Design Software (Photoshop, Illustrator, InDesign, etc.)
5. Web Design/Basic HTML & CSS

7. Few Example...

8. • Center-aligning text - It’s best to use left- or right-
alignment. Save the centered text for headlines and short
lines of text only.
• Too much text in one line - Reading multiple long lines of
text can cause eye fatigue. Content is much easier to
read if you keep the measure, or the length of a line of
type, short. Research shows that optimal readability is
between 45-75 characters per measure, including spaces.

9. • Poor kerning - Kerning simply refers to the individual
spacing between two letters. It sounds minor, but it can
make a huge difference. If two letters are too close
together, it can make words look messy, unclear, and
difficult to read. If kerning is done right, it creates a neat,
visually organized piece of text.
• Font and color overkill - Contrast is an important, powerful
design rule. We’re wired to notice differences, and
contrast adds focal points and prevents things from
looking boring. You can use different colors, typefaces,
textures, size, and shapes, especially if you want to
emphasize an idea, but don’t overdo it.

10. Description...

11. Proficient in Latest Tools and Design
Techniques
• Sometimes your clients will want more than images. They’ll want
simple animations, programming language integration, documents
with interface elements, and interactive infographics. You’ll need to
learn a program different design techniques and tools if you want to
develop these more complex and multimedia-rich projects.

12. Knowledge of Material design and App
store rules
• Material design principles that define Android's visual language to
your apps. You need to know how to apply this knowledge to
transform design elements of sample apps. And, use material design
elements, surfaces, transitions and graphics in your app, across
multiple form factors.

13. Visual Ideation/Creativity
• Great graphic designers do more than play around with stock
images and other things that already exist. Great graphic designers
create! They make original sketches based on ideas from their
clients and then use those sketches as the foundation for what will
ultimately appear on the web or in print. This means you might
actually need to be good at drawing even though your product will
ultimately appear on a screen.

14. Design Software (Photoshop, Illustrator,
InDesign, etc.)
• Photoshop, Illustrator, and InDesign are just a few of the many
applications used for graphic design. We won’t list all of them since
it would consume the article and since new software is always being
developed.
• However, graphic designers should always be proficient in at least a
few of these platforms and be aware of the rise and fall in their use.
Graphic designers should also be up to snuff on new applications so
they don’t fall behind the times.

15. Web Design/Basic HTML & CSS
• Since HTML & CSS are the programming languages of
function/structure and style, graphic designers should know them so
they can go behind the hood of the site or CMS they may be
working on.
• They will then be able to use their skills to manipulate the page and
the destination of the image. They might need to change other
elements of the site too so that everything meshes. Either way, this
skill will broaden your array of opportunities.

16. References
• https://blogs.adobe.com/creative/design-advantage/
• http://www.skilledup.com/articles/8-essential-skills-every-
graphic-designer
• http://designreviver.com/articles/10-essential-skills-every-
graphic-designer-should-have/

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