2. 2 What are your firm’s challenges? ●Generating new clients from print advertising. ●Leveraging your Website to generate new consults. ●Hiring the right provider to get measurable results. Why do most marketing initiatives fail to meet their return-on-investment (ROI) goals?
3. 3 Multiple vendors can’t maximize your ROI. CompetingVendor Goals Do you want to manage all these diverse relationships and potential failure points? Hosting Services Web Design Services Limited Synchronization Tracking Software SEO Services & Accountability Video Services Search Engines PPC Services
5. 5 The LawClick Advantage √ Custom Marketing Boutique √ Complete Online Solution √ Proven Lead Generation √ Return-on-Investment Driven
6. 6 How should you invest your budget? 3 Top Investments 1. Company Website 2. Search Marketing 3. Online Video MarketingProfs & Forrester Research 2009 Survey of 656 Senior Marketing Executives and Directors
7. 7 Level 5 Capability Maturity Model •SEO Warfare •PPC affiliate network Where are you? Where do you want to be? •Publishing services •Dynamic landing pages •Viral/SM marketing Level 4 Website Traffic •Site merchandizing clientconversion •Enhanced SEO 2 •Visitor profiling •PPC banner ads •Interactive tools Lead Generation •Landing pages Level 3 - Visitor surveys •Content generation •Email campaigns •Enhanced SEO 1 •Site video •Advanced Analytics •PPC text ads •Form handling - Competitor analysis Level 2 •Content updates - Executive / ROI reporting •Blogs - Continuous improvement •Click Reporting •Fundamental SEO •Web Analytics Level 1 •No metrics •Static content •KPI tracking •Limited plan •No marketing plan •Web brochure •Optimization •No traffic promotion minimal results low results moderate/high results high results no results
8. 8 Need a Website Report Card? 10 Conversion Metrics 61 Brand Identity 50 Forms Video 72 50 Design Surveys 83 77 Site Navigation 67 Calls to Action Content 53 82 What is your conversion score? Promotions 92 50 SEO
9. 9 Does your site convert visitors into clients? Never underestimate the ability of design to differentiate. David Reyes-Guerra High-tech Author
10. 10 Do you need actionable web content? Custom articles improve: ●Frequency of content addition ●Keyword density ●Website relevance ●Incoming links ●Search Engine Optimization
11. 11 Do you need Web Video? Go to: www.lawclick.net We bring static sites to life.
12. 12 5 Key Reasons You Need Video 1 Online video views grew 124% in 2009. 2 Users select video 4 to 1 over any other content. 3 52% take action after watching an online video ad. 4 80% of web video viewers recall the message. 5 Video generates more leads than any other tool.
13. 13 Need a SEO Scorecard? http:// www.rhhk.com Analyze Total Score: 31 / 100 Report for www.rhhk.com Domain Birthplace: February 1999 (netcraft) Total Incoming Links: 802 Total Incoming Links to Home Page: 565 Total Incoming Links to Specified URL: 565 Deep link ratio: 29% .EDU Links: 1 .GOV Links: 0 .DMOZ Links: 0 .Yahoo Directory Links: 0 Google PageRank: 3 Google Cache Date: 2010 – 02-09 14:35:55 Links from Unique Domains:161
14. 14 Our Pay-Per-Click Delivers √Powerful ad platforms √Keyword research & strategies High Impact Banner Ads √Copy & banners that gets you noticed √Lower bids costs
15. 15 Why do you need a Social Media solution? ●You need to be part of the conversation ● You need to understand the issues ●You need to be a recognized expert and problem solver √ 350 million - People on Facebook √ 50% login everyday We build referral networks.
16. 16 We Track and Trend all Prospect Calls We insert unique call tracking numbers into your online and traditional ads, your websiteandsocial media. We use this crucial performance data to maximize your campaign results. ZiffTalk®Click-for-Talk Service
19. 19 Don Powell- Director, Search Marketing Don’s Internet search experience dates back to the early 1990's when the World Wide Web was in its infancy. His first optimization efforts were performed with WebCrawler, AltaVista, Excite and Lycos. When Google, YAHOO! and MSN (now Bing) came to life, Don was an established industry expert.
20. 20 Mike Dickson – Director, Online Campaigns Mike has over 15 years of industry experience. He has worked for major technology companies HP, Red Hat, and Sun Microsystems. He is a Certified Sun Instructor, Developer, and Programmer. Mike is very entrepreneurial and has a passion for growing companies through his vast Internet and enterprise systems knowledge.
21. 21 Craig Kelly – Director, Video Production Since 1977, Craig has produced, directed or shot thousands of television and video projects for broadcast, commercial DVD release, concerts, web-casts and corporate conferences. His work has carried him to over 25 countries and 48 States.
22. 22 David Fisher - Director, Media Analytics David is an executive and consultant with large corporate and entrepreneurial experience. He has worked in marketing, finance, software and telecommunications, where he increased operating margins through consultation, analysis, optimized processes and business controls.
23. 23 Andrea Tobias – Director, Copywriting Andrea has written for major magazines, including Newsweek, Parade, Saveur, and Entrepreneur. She is a two-time winner of the Outstanding Article Award from the American Society of Journalists and Authors. Her work has won a dozen national and regional writing awards. She has 30+ years of experience. Holly Peterson – Senior Editor Holly has written and edited for such publishers as Oxford University Press, Prentice-Hall, Random House, The National Textbook Company and authored articles for The Seattle Times, The Cincinnati Enquirer, The International Examiner, and various magazines. She has 20 years of experience.
24. June 4, 2010 24 Our senior team of marketing strategists and technologists are committed to your firm’s success. Chris Lutz President and CEO Start paying for marketing that works!
Editor's Notes
LawClick is a five star marketing boutique that offers you a full-service program exclusively tailored and dedicated to the needs of attorney firms like yours.
LawClick’s complete advertising program enables you to confidently focus on your clients’ legal matters and maximize your firm’s earnings.Don’t get caught rolling the dice and trying to guess if your marketing dollars are being well spent!
LawClick’s complete advertising program enables you to confidently focus on your clients’ legal matters and maximize your firm’s earnings.Don’t get caught rolling the dice and trying to guess if your marketing dollars are being well spent!
Our slogan, “Working to secure your next consult” accurately defines our primary objective. In large measure, we accomplish this objective by driving local Internet traffic to your website… A website we’ve helped you transform into a dynamic and powerful consult conversion tool.
We know that brand identity is the image clients associate with a firm’s commitment to excellence! You really don’t get a second change to make a first impression.However, don’t think a pretty website is the end-all. It’s about strategically funneling one through your site for maximum impact if you are going to convert a prospect’s interest into a consult opportunity...and that means all your conversions tools need to be in play!
Just like your physical storefront, your website should say to your clients, “come on in and stay a while. You’re safe here. We appreciate your visit. We have what you need. You’ll be treated well. We can help you today! Don’t wait, call us to get started!”
One fact worth noting, visitors or prospects for your business, choose video content 4 to 1 over any other content. That makes video your most powerful conversion tool, one that if properly leveraged and produced brings your firm into sharp focus. We produce videos that highlight your firm’s philosophy, services and individual attorneys. Also, client testimonials, done well, are incredibly powerful conversion tools. As you know, most people are more interested in hearing what your past clients have to say about you than hearing what you have to say about yourself!
One fact worth noting, visitors or prospects for your business, choose video content 4 to 1 over any other content. That makes video your most powerful conversion tool, one that if properly leveraged and produced brings your firm into sharp focus. We produce videos that highlight your firm’s philosophy, services and individual attorneys. Also, client testimonials, done well, are incredibly powerful conversion tools. As you know, most people are more interested in hearing what your past clients have to say about you than hearing what you have to say about yourself!
Our platform, keyword, copy, bid and local prospecting strategies provide you a completive advantage. The bottom-line - We deliver more consults for less money.
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. LawClick's social media solution enables your firm to dynamically publish and exchange content, i.e. articles, surveys, case studies, events, etc…, content that has the power to educate potential client’s on your firm’s values, legal expertise, services and even charitable endeavors. Also, you receive critical insight into your clients’ values and preferences, … what they are thinking, looking for…and most importantly, what you need to do to better meet their unique and varied needs.
In addition to WebTrends, LawClick utilizes call tracking lines throughout your Internet advertising campaigns to get you a bigger bang out of every buck! We never cease working to optimize your prospect call volume because this feeds your consult pipeline!
We track key indicators on all our service offerings. We are performance driven. We understand our clients are looking for a great return on their investment. We understand that our service and value to our attorney firms is our ability to gererate prospects and to help convert those prospects into clients. LawClick can tailor a marketing strategy that meets your firm’s unique advertising goals and budget.
To compliment and balance your pay-per-clickmarketing campaigns, we also pull visitors into your website by offering three levels of sophisticated search optimization strategies. With the use of push and pull marketing we make sure you have the opportunity to present your message to local prospects!
Startpaying for marketing that works. Let’s start earning your firm a measurable return-on-investment today!
