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Your Unified Schedule: Integrating
Social Media Marketing and Online
            Marketing
As the last few days of 2011 come to a
   festive end, social marketers are
 considering the implications of their
 future marketing strategies for 2012.
     One thing is clear – all online
   marketing has become inherently
                 social.
To continue to keep your social
   marketing and online marketing
pursuits separate is the old mindset. In
    2012, we’re looking ahead to a
 combined strategy that includes all
     selling and promotion online.
Transforming Marketing into Social
           Marketing
Internet marketing often includes
    older forms of online selling, like
    email, list building, opt-in pages,
  product creation, affiliate package
creation and advertising. But what if I
  told you that all of these should be
 integrated into your social campaign
                 next year?
The distinction between traditional
 selling online and social marketing is
      fading. They are now equally
responsible for your business success.
What does this mean for your
business? It means that you have to
factor social selling into your online
   marketing pursuits. You need to
streamline and modernize the social
sales process in an online marketing
    context. Most of all, it means
 integrating your online selling into
     your social media schedule.
Creating Your All-In-One Schedule
Your approach to selling in 2012 needs
  to change – with one unified social
 selling campaign. Essentially, features
 of selling, like your email list, or your
  affiliate program – need to become
   social. These processes feed each
other and will strengthen your overall
 marketing campaigns online. It would
be a mistake to keep the two forms of
  selling separate, going into the new
                    year.
To create your all-in-one social
   schedule is going to take time and
 planning. To begin, think about your
  current online marketing ventures.
 How can you make them social? How
can you integrate them into your social
selling mechanism? Are you utilizing all
forms of social media to promote your
        online sales techniques?
Create one long, detailed schedule,
listing your main selling platforms and
     your secondary sales platforms.
Beneath each of them, list exactly how
   you plan to use these platforms to
 make money. If it helps, create single
 pages – where you can map out your
      strategy in ‘mindmap’ format.
For example, your email list should
   contain a host of social elements,
including buttons, snippets from your
community, social competitions, social
 reporting and it should be promoted
on your social pages. Create Facebook
  updates, Google+ updates, Twitter
  posts and LinkedIn announcements
     that promote your email list.
Online Marketing is now Social
         Marketing
Once you’ve completed your new
schedule, managing it should be easier
as your online selling goals are united.
     Assign importance to various
techniques, and don’t forget to use all
 of your social tricks to improve every
  last feature of your ‘normal’ selling
                schedule.
Get to work unifying your selling
schedule and move away from those
  old, outdated selling techniques of
yesteryear. Content marketing, online
marketing and social marketing are all
the same thing, with the same goals.
 It’s time to unite your priorities and
         reach for more in 2012!
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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Your Unified Schedule: Integrating Social Media Marketing and Online Marketing

  • 1. Your Unified Schedule: Integrating Social Media Marketing and Online Marketing
  • 2. As the last few days of 2011 come to a festive end, social marketers are considering the implications of their future marketing strategies for 2012. One thing is clear – all online marketing has become inherently social.
  • 3. To continue to keep your social marketing and online marketing pursuits separate is the old mindset. In 2012, we’re looking ahead to a combined strategy that includes all selling and promotion online.
  • 4. Transforming Marketing into Social Marketing
  • 5. Internet marketing often includes older forms of online selling, like email, list building, opt-in pages, product creation, affiliate package creation and advertising. But what if I told you that all of these should be integrated into your social campaign next year?
  • 6. The distinction between traditional selling online and social marketing is fading. They are now equally responsible for your business success.
  • 7. What does this mean for your business? It means that you have to factor social selling into your online marketing pursuits. You need to streamline and modernize the social sales process in an online marketing context. Most of all, it means integrating your online selling into your social media schedule.
  • 9. Your approach to selling in 2012 needs to change – with one unified social selling campaign. Essentially, features of selling, like your email list, or your affiliate program – need to become social. These processes feed each other and will strengthen your overall marketing campaigns online. It would be a mistake to keep the two forms of selling separate, going into the new year.
  • 10. To create your all-in-one social schedule is going to take time and planning. To begin, think about your current online marketing ventures. How can you make them social? How can you integrate them into your social selling mechanism? Are you utilizing all forms of social media to promote your online sales techniques?
  • 11. Create one long, detailed schedule, listing your main selling platforms and your secondary sales platforms. Beneath each of them, list exactly how you plan to use these platforms to make money. If it helps, create single pages – where you can map out your strategy in ‘mindmap’ format.
  • 12. For example, your email list should contain a host of social elements, including buttons, snippets from your community, social competitions, social reporting and it should be promoted on your social pages. Create Facebook updates, Google+ updates, Twitter posts and LinkedIn announcements that promote your email list.
  • 13. Online Marketing is now Social Marketing
  • 14. Once you’ve completed your new schedule, managing it should be easier as your online selling goals are united. Assign importance to various techniques, and don’t forget to use all of your social tricks to improve every last feature of your ‘normal’ selling schedule.
  • 15. Get to work unifying your selling schedule and move away from those old, outdated selling techniques of yesteryear. Content marketing, online marketing and social marketing are all the same thing, with the same goals. It’s time to unite your priorities and reach for more in 2012!
  • 16. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 17. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 18. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 19. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com