In this video we talk about Marketing ROI and whether or NOT it's a myth. We discuss the fundamental problems with Marketing ROI and I give my opinion on why it's difficult but not impossible to measure. If you're looking to measure your Marketing ROI (return on investment) and don't know where to start. I really recommend this video. We also talk about social media engagement and why this is one of most important metrics to measure, yet many marketing managers and business don't measure it. And I give some tips on how you should approach this. Please let me know if the comments below what you think of Marketing ROI, is it a myth? Can it be measured effectively? What tools do you use to measure marketing ROI? Are you measuring social media engagement - let me know. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubbernus Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubbernus Periscope: http://periscope.tv/@chriskubbernus Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/chriskubbernus