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HOW TO USE
STOCK PHOTOS & STILL
LOOK COOL
INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS
Let’s face it
Most stock photos suck!
But why
do they suck?
My colleagues
and I always huddle
around a laptop
and high five. Don’t you?
Crap! We’re missing
an Indian or a Latino.
Keep searching.
What does this say?
We’re all busy?
And blurry.
And faceless.
Too Many Really
Good Looking People
I’m the real
Dr. McDreamy
It’s okay. I get it.
We all need to sometimes
use stock photos.
We don’t always have the budgets,
(or the time) to get custom photos.
So what
can I do?
Tip #1
Who Do You Trust?
Go For Ugly Real
Tip #2
Tip #3
Self expression is cool
Self expression is cool
Leaves room for copy
Self expression is cool
Leaves room for copy
More real
Tip #4 (the last)
Get in touch
@chriskubbernus
www.linkedin.com/in/chriskubbernus
Getty Images
www.gettyimages.com
iStock
www.istock.com
Shutterstock
www.shutterstock.com
I’m the real
Dr. McDreamy
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
How to use stock photos and still look cool
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How to use stock photos and still look cool

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Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photography still looks cool, original, and carries your brand's messages. This presentation offers up 4 awesome tips for achieving coolness even when using the dreaded stock photos that plague marketing materials around the globe. I hope you find it useful, and if you do please pass it on to your friends and fellow marketers. We could all use some help in the stock photo area.

Published in: Art & Photos, Design, Marketing
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Transcript of "How to use stock photos and still look cool"

  1. 1. HOW TO USE STOCK PHOTOS & STILL LOOK COOL INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS
  2. 2. Let’s face it
  3. 3. Most stock photos suck!
  4. 4. But why do they suck?
  5. 5. My colleagues and I always huddle around a laptop and high five. Don’t you?
  6. 6. Crap! We’re missing an Indian or a Latino. Keep searching.
  7. 7. What does this say? We’re all busy?
  8. 8. And blurry.
  9. 9. And faceless.
  10. 10. Too Many Really Good Looking People
  11. 11. I’m the real Dr. McDreamy
  12. 12. It’s okay. I get it. We all need to sometimes use stock photos.
  13. 13. We don’t always have the budgets, (or the time) to get custom photos.
  14. 14. So what can I do?
  15. 15. Tip #1
  16. 16. Who Do You Trust?
  17. 17. Go For Ugly Real
  18. 18. Tip #2
  19. 19. Tip #3
  20. 20. Self expression is cool
  21. 21. Self expression is cool Leaves room for copy
  22. 22. Self expression is cool Leaves room for copy More real
  23. 23. Tip #4 (the last)
  24. 24. Get in touch @chriskubbernus www.linkedin.com/in/chriskubbernus
  25. 25. Getty Images www.gettyimages.com iStock www.istock.com Shutterstock www.shutterstock.com
  26. 26. I’m the real Dr. McDreamy
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