How to use stock photos and still look cool
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How to use stock photos and still look cool

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Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photography still looks cool, original, and ...

Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photography still looks cool, original, and carries your brand's messages. This presentation offers up 4 awesome tips for achieving coolness even when using the dreaded stock photos that plague marketing materials around the globe. I hope you find it useful, and if you do please pass it on to your friends and fellow marketers. We could all use some help in the stock photo area.

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How to use stock photos and still look cool How to use stock photos and still look cool Presentation Transcript

  • HOW TO USE STOCK PHOTOS & STILL LOOK COOL INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS
  • Let’s face it
  • Most stock photos suck!
  • But why do they suck?
  • My colleagues and I always huddle around a laptop and high five. Don’t you?
  • Crap! We’re missing an Indian or a Latino. Keep searching.
  • What does this say? We’re all busy?
  • And blurry.
  • And faceless.
  • Too Many Really Good Looking People
  • I’m the real Dr. McDreamy
  • It’s okay. I get it. We all need to sometimes use stock photos.
  • We don’t always have the budgets, (or the time) to get custom photos.
  • So what can I do?
  • Tip #1
  • Who Do You Trust?
  • Go For Ugly Real
  • Tip #2
  • Tip #3
  • Self expression is cool
  • Self expression is cool Leaves room for copy
  • Self expression is cool Leaves room for copy More real
  • Tip #4 (the last)
  • Get in touch @chriskubbernus www.linkedin.com/in/chriskubbernus
  • Getty Images www.gettyimages.com iStock www.istock.com Shutterstock www.shutterstock.com
  • I’m the real Dr. McDreamy