Boost social media sales with in-stream mobile checkouts
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This document discusses social media checkout options and a company called Chooos that aims to improve checkout conversions. It notes that conversion rates are lower on mobile than desktop for social media checkouts currently due to complex checkout processes. Chooos allows sellers to create cross-network posts where users can purchase directly from social media timelines or apps on any device. The document outlines Chooos' business model of promotional campaigns, subscriptions and transaction fees and notes they have raised $350k so far from investors.
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Boost social media sales with in-stream mobile checkouts
- 1. Checkout for social media posts
- 2. Conversion rates in social networks are significantly higher on desktop as compared to mobile A big part of the problem is the complexity of the checkout process Problem < 1% conversion rate Facebook Post CheckoutProduct
- 3. Twitter and Facebook are testing instream purchases to let users buy products from within the app 'Buy' Buttons from Twitter and Facebook Release date Early 2015iBlazr White iBlazr White The first fully synchronized enhancing flash for iPhone, iPad Buy iBlazr White $25 The first fully synchronized enhancing flash for iPhone, iPad Buy iBlazr White $25.00
- 4. Sellers can create and share cross-network posts to let their followers make purchases simply clicking the 'Buy' button on any device Chooos Solution
- 5. Seller adds payment and shipping methods Buyer purchases the product within the network How It Works Seller publishes products to social networks 1 2 3 Buy now Checkout 1 2 3
- 6. We Boost Sales Closed Beta Launch Late September 2014 Call-to-action posts released October 2014 Checkout posts created 650 Mobile checkout released November 2014 10,000+Active users 195Customers Public launch (Planed release: December 2014) Current stage Purchases 90+
- 7. Current Solutions Facebook stores (Desktop) Social network- driven sales (Desktop) Post checkouts (Mobile) Planned release: Early 2015 Roomers
- 8. Chooos VS Shopify for Facebook ✖ Don’t work on mobile ✖ Checkout outside Facebook Facebook Store Product page Checkout Facebook Post in customer timeline 2 step checkout Facebook Tab ✚ Instream purchase from timeline ✚ Works everywhere ✚ Increase conversation Checkout for social media posts
- 9. Advantages Chooos lets you create promotional campaigns targeting subscribers of other pubic pages, as well as using popular search queries via Graph Search technology ShopAboutTimeline Facebook store for FREE Responsive for mobile, tablet and desktop Integrated with various payment gateways Promotional campaigns Organic Paid
- 10. Market Local brands use social networks as the main channel for business growth $110B $340B $110B market in 2014 and $340B in 2019 Potential customers: Designer clothing and accessories brands, jewelry designers, crafters, and other artists and creators who sell their goods online 2014 2019
- 11. Business Model We developed three monetization models for Chooos Promotional campaigns Monthly subscriptions Transaction fee
- 12. Raised 350k from Imperious Group Advisor: Igor Shoifot
- 13. Raising Series A Round hello@chooos.com