Hi!
My name is Cheryl.
I’m the co-founder of Attentive.ly –
We bring together the latest in
Big data + social listening + marketing automation
to increase the ROI
on digital marketing campaigns
by 10x.
To understand how we can do this, let me share a story that illustrates what’s broken about today’s digital marketing…
“Kim is works in accounting for a marketing company. Like 96% of us, she checks her email every day to hold down that job and handle her family, but loves Facebook & Twitter to keep up with family and friends.
Yet something is not right. Kim’s email box is constantly filling with SPAM from products or services she rarely uses. Rather than hearing about new tips and products that can make her busy life a little easier, all the untargeted emails add chaos and clutter to her inbox and her life, wasting precious time. How many of you out there in the audience experience the same thing every day?
Our company, Attentive.ly, our mission is to end the deluge of SPAM in your Inbox by giving companies the tools they need to better listen to customers to provide the right messages to the right audience – and stop wasting everyone else’s time.”
From a marketer’s perspective –
Email marketing has traditionally been a high-performing and cost-effective way to do marketing.
And today, still has the best ROI of any digital channel.
Yet all signs point to the fact that ship is sailing.
The ROI on email blasts has steadily declined 30% in the last 5 years.
Consumers don’t want your bulk mail, ISPs don’t want to deliver it – just ask Gmail or Yahoo!
The answer is not to abandon your best marketing channel.
The solution is to make your digital marketing personalized & targeted in real-time.
In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating high response rates.
Customers have made their preference clear: 75% say they’re even willing to give up a degree of privacy for brands to personalize messaging and offers…
Yet 70% of brands still send generic blast emails.
Our revenue model is simple:
Annual subscription based on list size.
Our average subscription is $7K/year.
Our largest accounts are $70K/year.
And some of the opportunities in our pipeline have upwards of 50M customers – which would be several hundred thousand per year.
86% of email goes unopened due to either spam filters or people thinking it’s spam.
At the same time, Social Marketing Automation – bringing high touch to high tech.
So what does Attentive.ly do?
We start with your existing email marketing list,
match those users to public social profiles on Twitter, Facebook, LinkedIn, and more
– and actually show you what they’re talking about.
So you can leverage that social data
1 - To target emails to your key audience – existing customers or donors – based on their social activity
2 - And identify those key influencers you should be engaging on Twitter and Facebook
That’s what Attentive.ly does: enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON
We start with your email list – since those are the customers and leads that drive more than half of your sales
Run a social match on >100 social networks
This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks
Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
IF WE KEEP THESE, NEED TO SWAP IN PICS APPROPRIATE TO AUDIENCE
IF WE KEEP THESE, NEED TO SWAP IN PICS APPROPRIATE TO AUDIENCE
There are about a dozen other companies that combine social CRM + enterprise listening.
Attentively is differentiated in two aspects:
The first is that we offer plug-and-play integration with a wide variety of CRMs and ESPs – saving 100s of hours in setup time
Secondly we are the first to offer multichannel marketing automation built-in – so you don’t just *know* what your customers are saying, you can *act* on it at scale
KILL THIS ONE??
---
Our sales are about 30/30/30 inbound/outbound/referral.
We’re using the Jan round to expand and specialize our inside sales team.
We’ve invested in growing inbound leads via content marketing & PR.
And today about 30% of our new customers are referred by existing ones.
Our management team has been working together for 6 years.
My cofounder Cheryl and I created a successful digital agency that’s done over $8M in revenues – which she now runs day-to-day.
In 2012 and I left to launch Attentively.
Our CTO, who came over with me, is a Big Data expert who helped develop Mapreduce, a model that underlies Hadoop, a core big data technology.
Before I dive into the product, I’ll give you a quick picture of where the company is today…
For the investors in the audience…
We exceeded our target revenue for $400K last year…
With new investment, we can easily hit $1.6M this year…
And expect to be at $35M by EOY 2017
Thank you so much for your time.
If you’re interested in learning more, I’ll be here all afternoon –
Or you can check us out at Attentive dot ly
