WINNER
2013 Realtime
Marketing
Challenge
Engagement
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
2
 Before
After 
Our Mission
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
The Problem
3
“Email has an
ROI o...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
The Solution
Personalize  3x Reve...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Market Opportunity
5
★
 In large...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Logos of Media Mentions/Awards
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Logos of Clients
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Targeting for Social Impact
"It op...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Revenue Model: Annual Subscription...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Attentive.ly: Personalized, Target...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
How Attentive.ly Works
How It Work...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Our Unique Approach

12
Today’s m...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Our Unique Approach

13
Today’s m...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Competition & Differentiation

14
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Sales Plan: Inbound, Outbound, Ref...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Our Team

16
Dom S.
Intern
Brando...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Our Journey So Far

17
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Sales Pipeline - in Q1 we grew fr...
© 2014 Attentively. All rights reserved.
Attentive.ly | 202.640.1769 | roz@Attentive.ly
Financial Projections

$
6
8
K
Q
...
© 2014 Attentively. All rights reserved.
Attentive.ly | 703.495.3198 | events@Attentive.ly
Let’s Talk
cheryl@attentive.ly
...
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Attentive.ly Essence - Rough Draft

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  • Hi!
    My name is Cheryl.
    I’m the co-founder of Attentive.ly –
    We bring together the latest in
    Big data + social listening + marketing automation
    to increase the ROI
    on digital marketing campaigns
    by 10x.
  • To understand how we can do this, let me share a story that illustrates what’s broken about today’s digital marketing…
    “Kim is works in accounting for a marketing company.    Like 96% of us, she checks her email every day to hold down that job and handle her family, but loves Facebook & Twitter to keep up with family and friends. 
    Yet something is not right.  Kim’s email box is constantly filling with SPAM from products or services she rarely uses. Rather than hearing about new tips and products that can make her busy life a little easier, all the untargeted emails add chaos and clutter to her inbox and her life, wasting precious time.  How many of you out there in the audience experience the same thing every day? 
    Our company, Attentive.ly, our mission is to end the deluge of SPAM in your Inbox by giving companies the tools they need to better listen to customers to provide the right messages to the right audience – and stop wasting everyone else’s time.”
  • From a marketer’s perspective –
    Email marketing has traditionally been a high-performing and cost-effective way to do marketing.
    And today, still has the best ROI of any digital channel.
    Yet all signs point to the fact that ship is sailing.
    The ROI on email blasts has steadily declined 30% in the last 5 years.
    Consumers don’t want your bulk mail, ISPs don’t want to deliver it – just ask Gmail or Yahoo!
  • The answer is not to abandon your best marketing channel.
    The solution is to make your digital marketing personalized & targeted in real-time.
    In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating high response rates.
    Customers have made their preference clear: 75% say they’re even willing to give up a degree of privacy for brands to personalize messaging and offers…
    Yet 70% of brands still send generic blast emails.
  • Our revenue model is simple:
    Annual subscription based on list size.
    Our average subscription is $7K/year.
    Our largest accounts are $70K/year.
    And some of the opportunities in our pipeline have upwards of 50M customers – which would be several hundred thousand per year.
  • 86% of email goes unopened due to either spam filters or people thinking it’s spam.
    At the same time, Social Marketing Automation – bringing high touch to high tech.
    So what does Attentive.ly do?
    We start with your existing email marketing list,
    match those users to public social profiles on Twitter, Facebook, LinkedIn, and more
    – and actually show you what they’re talking about.
    So you can leverage that social data
    1 - To target emails to your key audience – existing customers or donors – based on their social activity
    2 - And identify those key influencers you should be engaging on Twitter and Facebook
  • That’s what Attentive.ly does: enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON
    We start with your email list – since those are the customers and leads that drive more than half of your sales
    Run a social match on >100 social networks
    This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks
    Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
  • IF WE KEEP THESE, NEED TO SWAP IN PICS APPROPRIATE TO AUDIENCE
  • IF WE KEEP THESE, NEED TO SWAP IN PICS APPROPRIATE TO AUDIENCE
  • There are about a dozen other companies that combine social CRM + enterprise listening.
    Attentively is differentiated in two aspects:
    The first is that we offer plug-and-play integration with a wide variety of CRMs and ESPs – saving 100s of hours in setup time
    Secondly we are the first to offer multichannel marketing automation built-in – so you don’t just *know* what your customers are saying, you can *act* on it at scale
  • KILL THIS ONE??
    ---
    Our sales are about 30/30/30 inbound/outbound/referral.
    We’re using the Jan round to expand and specialize our inside sales team.
    We’ve invested in growing inbound leads via content marketing & PR.
    And today about 30% of our new customers are referred by existing ones.
  • Our management team has been working together for 6 years.
    My cofounder Cheryl and I created a successful digital agency that’s done over $8M in revenues – which she now runs day-to-day.
    In 2012 and I left to launch Attentively.
    Our CTO, who came over with me, is a Big Data expert who helped develop Mapreduce, a model that underlies Hadoop, a core big data technology.
  • Before I dive into the product, I’ll give you a quick picture of where the company is today…
  • For the investors in the audience…
  • We exceeded our target revenue for $400K last year…
    With new investment, we can easily hit $1.6M this year…
    And expect to be at $35M by EOY 2017
  • Thank you so much for your time.
    If you’re interested in learning more, I’ll be here all afternoon –
    Or you can check us out at Attentive dot ly
  • Attentive.ly Essence - Rough Draft

    1. 1. WINNER 2013 Realtime Marketing Challenge Engagement
    2. 2. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly 2  Before After  Our Mission
    3. 3. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly The Problem 3 “Email has an ROI of $40:$1” – DMA 2012 report “Email marketing is dead” – Oracle Digital & 1.5M Googlers
    4. 4. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly The Solution Personalize  3x Revenue Email segmentation based on demographics and interests led to a 244% increase in email opens 161% increase in click through, and a 330% increase in revenue per mailing. (Janrain) 75% of customers like when brands personalize messaging and offers. …Yet 70% of brands still aren’t personalizing emails to subscribers.4
    5. 5. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Market Opportunity 5 ★  In large companies, social data is used by 17 departments.  We fill a unique niche the in Marketing Automation industry.  “Email marketing” is on track to be $15B by 2017.  Budgets also come from “social marketing” – est. to be 20% of all marketing spend by 2015.
    6. 6. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Logos of Media Mentions/Awards
    7. 7. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Logos of Clients
    8. 8. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Targeting for Social Impact "It opens up a new realm of possibilities for online advocacy. It's definitely a tool I'd recommend. It's changing the way that we do online advocacy.”
    9. 9. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Revenue Model: Annual Subscription 9 Average Sale is $7,000 annual subscription. Largest customers are $68,000 annual. Average Sale is $7,000 annual subscription. Largest customers are $68,000 annual.
    10. 10. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Attentive.ly: Personalized, Targeted, Multichannel Before: cherylcontee@gmail.com After:
    11. 11. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly How Attentive.ly Works How It Works The Solution: Listen & Target Attentive.ly We start with the contacts in your CRM. We match them to 108 social networks plus age, gender, influence. We show you what they’re saying on social media, where they spend on average 3 hours per day. You can automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
    12. 12. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Our Unique Approach  12 Today’s marketing automation, CRM, and email tools provide data on clicks and opens – too narrow a view of your customer for effective targeting. }
    13. 13. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Our Unique Approach  13 Today’s marketing automation, CRM, and email tools provide data on clicks and opens – too narrow a view of your customer for effective targeting. } Attentive.ly shows you the full picture. What your customers love, what they need, what’s on their minds today. Being able to “listen” to your customers online is like having a 24-7 focus group. Being able to “listen” to your customers online is like having a 24-7 focus group.
    14. 14. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Competition & Differentiation  14
    15. 15. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Sales Plan: Inbound, Outbound, Referral
    16. 16. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Our Team  16 Dom S. Intern Brandon R. Sales Exec.
    17. 17. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Our Journey So Far  17
    18. 18. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Sales Pipeline - in Q1 we grew from $200K to over $2M in opportunities. Q1 New Sales - beat our Q1 target by 7%, coming in at $99,443. Renewals - beat our Q1 target by 130% = $70,977 (contract value). Renewals – large customers grew 86%. Partners - 23% of new sales in Q1 – and provided big marketing opps Next Big Releases - integrating FB & Twitter ads + realtime response Finance - burn rate = $100K/mo. Cash on hand $400K. Goal: cash+ by Q4.  For each $100,000 invested, that’s $1.2 million ROI. Investor Update
    19. 19. © 2014 Attentively. All rights reserved. Attentive.ly | 202.640.1769 | roz@Attentive.ly Financial Projections  $ 6 8 K Q 1 S a l e s  S e e d R o u n d  I n v e s t m e n t t o s c a l e Revenue Projections EOY1: $400K EOY2: $1.6M EOY3: $10M EOY5: $35M  $ 1 2 6 K Q 3 S a l e s And Into The Future
    20. 20. © 2014 Attentively. All rights reserved. Attentive.ly | 703.495.3198 | events@Attentive.ly Let’s Talk cheryl@attentive.ly @attentive_ly @ch3ryl facebook.com/GetAttentively  20

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