Putting the Social Back in Social Media: What Charter Leaders Need to Know
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What are the top social platforms today and what are their relevance to your charter school's communications outreach? Learn best practices and potential policies. Facebook, Twitter, Instagram, Pinterest, SnapChat ... With so many social channels today, how do you know which are the best for communicating? Learn about all the top social platforms and what they can do for your school's communication outreach to students, parents, staff and the community.
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Putting the Social Back in Social Media: What Charter Leaders Need to Know
- 1. Charter School Capital Webinar December 14, 2016 Putting the Social Back in Social Media: What Charter Leaders Need to Know
- 3. Agenda 1. WhyThis Matters 2. Bythe numbers 3. Personal & student development 4. Engagement 5. Listening 6. Best practices 7. Examples 8. Slides // SlideShare.net/CharterSchoolCapital 3
- 4. Social media & charter schools. Why does this matter? 4
- 5. It’s about the moments. 5 Googlecallsthese“micro-moments” • People evaluate purchase decisions in-the-moment. • People solve unexpected problems in-the-moment. • People pursue big goals in small moments. • People trynewthings in routine moments.
- 6. It’s important to understand… 6 Allcontentisnowsocial. It’s sharable. It’s snackable 15ways till Sunday— fromvideo to text.
- 7. Social media & charter schools. By the Numbers 7
- 8. The usual suspects. Facebook. 8 1.7billion on Facebook each month 1billion on Messenger each month 500million on Instagram each month 1billion on WhatsApp each month
- 9. The usual suspects. YouTube. 9 YouTube? • YouTube has overa billion users — almost one-third ofall people on the Internet. • Second biggest search engine by# of searches. • YouTube overall, and evenYouTube on mobile alone, reaches more 18-34 and 18-49year- olds than anycable network in the U.S. • The numberofhours people spendwatching videos (akawatch time) onYouTube is up 60% y/y, the fastest growthwe've seen in 2years. • The numberofpeoplewatchingYouTube per dayis up 40%y/ysince March 2014.
- 10. The usual suspects. Twitter. 10
- 11. What’s going on @Twitter? 11 IsthistheendofTwitter? • Not essential • Echo chamber • Lowinteraction • Bullying • Stagnant usergrowth • Hard to use
- 12. The usual suspects. Instagram. 12 Instagram • The Facebook effect = significant user growth • Tagging has majorimplications foreasy sharing • Newfeatures, multi-account,video • Instagram Stories • Boomerang app • Hyperlapse app • MyMum is asking about Instagram.
- 13. The usual suspects. LinkedIn. 13 LinkedIn • Largest professional orientated social network. • 400M users, but only25% come back everymonth. • Interesting opportunityto target Board Members, teachers, build thought leadership • LinkedIn Pulse is the single best distribution source forprofessionally orientated content.
- 14. NKOTB. Snapchat. 14 Snapchat • Fastest growing social network • :15 second stories directlysent to friends orplacedwithinyourStoryfor 24 hours • Snappers can leverage filters and layers to bettertell theirstories • 400 million snaps perday • 8 billionvideoviews perday • MyMum just said, “What’s Snapchat?”
- 17. Social media & charter schools. Personal & student development 17
- 18. Social & personal development. • Twitteris a great tool forexploring awide range ofpossible resources and materials forpersonal development, orforongoing professional growth through real-time chats. • UseTwitteras a personal learning networkwhere teachers/administrators can build relationships and share ideas and materials. • Teachers participate invarious scheduled chats involving conversations about general topics (21st-centurylearning, engagement, using social media, etc.) and content-specific exchanges ( PE, math, language arts, etc.). • Social also offers a full spectrum ofmaterials, resources, and "current thinking" foruse and/ordiscussionwith PD orteam meetings. 18
- 19. Social & student development. • Use a classroomTwitteraccount to connect studentswith the world. Real-time dialogues: • Experts • Museums • Third-partylearning resources (KhanAcademy) • Publications/journalists 19
- 20. Social & student development. • Use Instagram in avarietyofways. • Support classroom learning byposting supplementaryvisuals to augmentwhat has been covered in class. • Ifstudents are tooyoung foraccounts, the parents can start an account and reviewand discuss the informationwith their children. • Parentswill no longerhave to inquire at the dinnertable, "What didyou do at school today?” • “One ofmyfavorite useswaswhen a social studies teacherhad studentswrite haiku about the Colonial period in U.S. history. He then tookvideos ofstudent artworkwhile the artists read theirhaiku and posted these to Instagram.”-JimAsher 20
- 21. Social media & charter schools. Engagement 21
- 22. It’s important to understand… 22 Morethanjustapresence. Social requires more than simply yourprofile — it requires maintenance and interactionwith students, parents, and the greater community.
- 23. Engagement. This is a two-wayconversation. • Share updates and studentwork to offer parents insight intowhat theirkids are doing in the classroom. • Keep families more engaged bysharing upcoming dates and/orwork to be completed. • Participate in global stories, connections, orchallenges. One suchventurevia Twitterchallenged students to construct a towerfrom 20 sheets ofpaper. (Students built one thatwas 70 inches tall.) 23
- 24. Engagement. Tie engagement to a goal. • Student enrollment and retention • Teacherdevelopment • Fundraising • School awareness 24
- 25. Engagement. Engagement comes at a cost… • Time • Resources • You’ll have to find the balance between both. 25
- 26. Social media & charter schools. Listening 26
- 27. Listening. Listen to: • Peers • Schools • Advocates (Government officials, NationalAlliance) • Parents • Students 27
- 28. Listening. Listen for: • Feedback • Risk identification, securityand bullying • Advocate orlocal influencer opportunities • Student/teach opportunities • Trends 28
- 29. Listening. Ways to make listening easier: • Following ;) • Twitterlists • Hashtags • Tools (will talk about those in a sec) 29
- 30. Social media & charter schools. Management and Tools 30
- 31. Hootsuite 31
- 32. Bufferapp 32
- 33. Canva 33
- 34. Social media & charter schools. Best Practices 34
- 35. No. 1 You need a hub. 35
- 36. No. 1 You need a hub. 36
- 37. No. 1 You need a hub. 37 Ask the important questions: 1. Design: What does the layout look like. Howis colorand text used? Howare visuals incorporated? 2. Innovation: Does thewebsite look like a template, oris it original, conveying the uniqueness ofthe organization? 3. Content: Is the content fresh and interesting? Does it get updated frequently? (Google cares about this.) 4. Technology: Do the pages load promptly? Do the hyperlinkswork? 5. Interactivity: Is the information presented in avarietyofways to engage the user, including text,video, photos, and hyperlinks? 6. EaseofUse: Is it hard it is to navigate the pages orperform a search function?
- 38. No. 2 This is not a dumping ground. • Don’t just post everything. Be selective. • Not everything deserves to be everywhere. • Customize content forthe platform. 38
- 39. No. 3 Quality over quantity • #1 Question: Howoften shouldwe post?There is no set formula. • Do one ora combination ofthree things: • 1) Educate • 2) Connect • 3) Raise money • Be conscious thatyou share as much asyou comment. 39
- 40. No. 4 Leverage your best asset: Students! • Considera student advocacygroup • Georgetown Universityexample • Give students tools (phones, cameras) • Asks forone piece ofcontent permonth • Leverages sourced content forits own social media profiles 40
- 42. Social media & charter schools. Charter School Examples 42
- 44. Animated/sketched content • Helpyourschool stand byconnectingwithyouraudience and creatingvideosworth sharing. • Create aYouTube channelwhere all ofyourvideoswill reside foryouraudience toview. • Shareyourvideos through social media orblog posts. 44hsps://youtu.be/dJp71WQEqaI
- 45. Micro-content / short stories 45
- 46. Micro-content / short stories 46hsps://www.instagram.com/successacademy/
- 47. Infographics 47 7,000 37% THE STATE OF CHARTER SCHOOLSNEARLY charter schools $3,509 Charter schools receive on average $3,509 less per student than their traditional public school counterparts Source: Charter School Funding: Inequity Expands, University of Arkansas Department of Education Reform, 2014 Charter schools on average spend 37% less per student than traditional public schools Source: Center for Education Reform 72%of all charter schools are located in urban and suburban areas 68%of all charter schools are independent or freestanding Source: National Alliance for Public Charter Schools 3 MILLION students enrolled More than 1 MILLION students on waiting lists WAITING LIST Charter schools in almost all states receive less funding than traditional public schools Source: Charter School Funding: Inequity Expands, University of Arkansas Department of Education Reform, 2014 California has the most charter schools in the country Source: www.calcharters.org/understanding/numbers Alabama, Washington and Mississippi are the latest states to allow charter schools Source: National Charter Schools Resource Center 7 states are without charter school laws in 2015 Source: National Charter School Resource Center; The Center for Education Reform YEAR 1 YEAR 3 YEAR 5 YEAR 7 YEAR 9 YEAR 2 YEAR 4 YEAR 6 YEAR 8 YEAR 10 35%of charter schools have been educating students for 10 years or more Source: National Alliance for Public Charter Schools Of the charter schools that close, financial trouble or mismanagement accounts for 66%Source: The State of Charter Schools, The Center for Education Reform, December 2011 Charter School Capital has provided more than $800 million in fundings in support of 450+ charter schools across the country, educating more than 450,000 students Source: National Alliance for Public Charter Schools, New and Closed Report 2015 charterschoolcapital.org ©2015 Charter School Capital, Inc. All rights reserved. Investing in Charter Schools
- 48. Infographics 48
- 49. Social media & charter schools. Wrap up 49