3. 1 - THE DEFINITION OF BEAUTY
WHAT IS BEAUTY?
Are there objective standards of beauty?
Or is beauty in the eye of the beholder?
Must art be beautiful to be great art?
What is the role of the experience of beauty in a
good life?
4. 1 - THE DEFINITION OF BEAUTY
Five Main Beauty Segmentation
Toiletries
Fragrances
Makeup
Hair
Products
Skincare
6. PERFUME TYPE
Perfume
Component
Fragrance Type
Color
Title in
Water
here
Title in
Fragrance
here
1. Eau Fraiche
< 8% Fragrance
2. Eau de Toilette
6 ~ 12% Fragrance
3. Eau de Perfume
Anti -
UV
Oxydant
Filter
Alcohol
Title in here
12 ~ 20% Fragrance
4. Perfume
15 ~ 40% Fragrance
7. SMELL OF PERFUME
Olfactive Pyramide
Les notes
de tete
• Hesperides: Lemon, Orange
• Green: Herbs, Leaves
• Spicy: Black pepper
Les notes de coeur
• Flower: Jasmin, Rose, etc…
• Fruit: Exotic Fruit , Apricot
Les notes de fond
• Wood: Santal wood
8. 2 – FIVE BEAUTY : PERFUME
FAMILY OF OLFACTIVE PERFUME
Angel
Thierry Mugler
J’adore
Dior
Chanel
N°5
Eau Sauvage
Dior
CK one
Miss Dior
Tresor
Lancôme
One million
Paco rabanne
Cool water
davidoff
Coco
mademoiselle
Terre ’Hermes
Aqua di
Gio Armani
Le male
Jean paul Gaultier
Nil
9. 2 – FIVE BEAUTY : PERFUME
SENSORY MARKETING AND PERFUME
Smell
Sight
Sound
Touch
10. 2 – FIVE BEAUTY : PERFUME
PERFUME EUROPE MARKET - WOMEN
Your text here
Source: NPD
11. 2 – FIVE BEAUTY : PERFUME
TOP SELL PERFUME (WOMEN)
Chanel N°5
Coco Mademoiselle
1921
• Neroli, Lemon,
• Aldehyde
(synthetic molecular)
• Ylang Ylang
• Jasmin
• Rose, Iris
• Vetiver, Musc
• Santal Wood
• Cedar Wood
• Vanilla
Les notes
de tete
Les notes de coeur
Les notes de fond
• Sicilian Orange,
• Calabrian Bergamot,
• Sicilan Grapefruit
• Litchi
• Jasmin
• Rose
• Vetiver, Musc
• Patchouli
• Vanilla
2001
12. 2 – FIVE BEAUTY : PERFUME
TOP SELL PERFUME
Chanel N°5
1921
Coco Mademoiselle
2001
13. 2 – FIVE BEAUTY : PERFUME
PERFUME EUROPE MARKET - MEN
Your text here
Source: NPD
14. 2 – FIVE BEAUTY : PERFUME
TOP SELL PERFUME (MEN)
REASONS FOR SUCCESS
1.
Instinctual Selling Propositon (ISP)
2.
Master brand Strategy – women + men fragrance
3.
Creative Animation
4.
Strong POS Merchandising
180
160
140
120
100
Lady Million
80
One Million
60
40
20
0
2008
2009
2010
2011