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The Inspiration

Future of Tradition

Travelling Exhibition

The sensory tactic

JOURNEY

VISION

LANTERN

EXPERIENTIAL PL...
JOURNEY

The Inspiration
Life is a Journey
From once proximal end to other.
Life is a Journey unpredictable journey
where
...
Vision

Future of Tradition

Tradition
In Asia and elsewhere, floating lantern have been
traditionally made for centuries....
FLOATING LANTERN

Travelling Exhibition

Floating lantern

Exhibition Museum “on” the Water

•
•
•

•
•
•

With logo and M...
EXPERIENTIAL MARKETING

Multi-Sensory experience

Visual

•
•
•
•

Colorful lantern
Aesthetic Art of Museum
Virtual Realit...
PLAN

Implementation
The ideas could be applied to the coast-along
cities at night:-

EEU
London – Thames
Paris – La Seine...
THANK YOU
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Louis vuitton - The Vision of Future of Tradition

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Louis vuitton - The Vision of Future of Tradition

  1. 1. The Inspiration Future of Tradition Travelling Exhibition The sensory tactic JOURNEY VISION LANTERN EXPERIENTIAL PLAN Charlotte. Lee Implementation Edhec - MSc Marketing 2013
  2. 2. JOURNEY The Inspiration Life is a Journey From once proximal end to other. Life is a Journey unpredictable journey where You can't predict when you will start the Journey and end the journey. Life is a Journey Unavoidable journey. The way, in which you want, you may travel. And the way in which you will travel will show your destiny. And so, try to travel in the way by which you can reach your destiny. - Narendra Kuppan (2007)
  3. 3. Vision Future of Tradition Tradition In Asia and elsewhere, floating lantern have been traditionally made for centuries. The lantern floating in the river or sea -symbolize long journey Future Lanterns are believed to guide spirits to a final, safe and happy resting place. It always was released in night with written wishes on the lantern – symbolize a glorious future
  4. 4. FLOATING LANTERN Travelling Exhibition Floating lantern Exhibition Museum “on” the Water • • • • • • With logo and Monogram pattern With celerity endorsement wishes written With visitor wishes written Virtual reality Product displays Multi-sensory experience
  5. 5. EXPERIENTIAL MARKETING Multi-Sensory experience Visual • • • • Colorful lantern Aesthetic Art of Museum Virtual Reality Product display Atmospheric • • • Auditory • • Fine spectacle Color and light reflect “on” water Western and Eastern culture mixture Interaction • • visitor wishes written on lantern celerity endorser written on lantern Melody Music Typical LV ads roll play Tactile • • Lantern making (LV logo lantern) Touch screen inside Museum
  6. 6. PLAN Implementation The ideas could be applied to the coast-along cities at night:- EEU London – Thames Paris – La Seine Rome – Po USA New York – Hudson Mexico – Lerma Asia Hong Kong – Victoria Harbor Shanghai – Huangpu Tokyo – Sumida
  7. 7. THANK YOU

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