Pharmacy and social media. Mr Arcelio Benetoli, Faculty of Pharmacy
Pharmacy and Social Media
Benetoli A, Chen TF, Aslani P
Faculty of Pharmacy, The University of Sydney, NSW, Australia
The Internet is a source of health
22 studies identified (Fig 1), covering SM as a general concept, and
focusing on specific SM types.
During the last decade, the Internet has
advanced to Web 2.0 which has
predominantly user generated content.
Social media (SM) is a group of websites whose multimedia content (e.g.
texts, images, audios, videos) are
created and exchanged by users.
content-sharing applications, such
as Blogs, Wikis, YouTube;
Social Networking Sites (SNS),
such as Facebook, Google+.
SM can be used by pharmacists in a
professional capacity and as an
Fig 1. Types of social media used
Facebook was the most commonly studied SM platform (Fig 2).
The majority of studies determined the use of SM by pharmacists,
pharmacy educators and students (Fig 3).
This review aims to systematically
assess the use of social media in
professional pharmacy practice and
Pharmacist, pharmacy educators, and students used SM mainly for
SM was used in education as elective courses, using Facebook, Wikis or
One third of studies used SM as an educational intervention (fig 3).
Literature review on social media and
pharmacy using PRISMA guidelines.
Pharmacists did not use, and were unwilling to use, social media in a
Databases: Medline, Embase, PubMed,
IPA, and CINAHL.
included, since 2000.
Key word categories used:
social AND pharmacist
Fig 2. Representation of Facebook
prominence in the studies retrieved
Fig 3. Studies’ main focus
Social media has been adopted into pharmacy education with different approaches.
No study was identified that addressed the delivery of pharmacy services through social media.
Scholarship funding: CNPq Brazilian Government Program “Science Without Borders”