Foursquare + A Map What is the big deal? Why will a map make THE difference? What is the value of having something the others don’t?
The HotSpot Map. Allows for dispatching simple location data. Marks location whenever someone new states they are there. Gives people a quick and easy tool to plan events on the fly.
Social Status You COULD stick to Foursquare. Or you could have access to knowing where your area is really happening on a Friday night. Use this knowledge to impress people and seem socially savvy. The old “zero-to-hero” approach.
Changing Industry Smartphones are the new breed. Apps are food for Smartphones. People will always need to eat and they’ll pay a premium for the most-valued goods.
Journalistic Value? Yes. Lends itself to a new motif where everything adds up. Contributes by providing knowledge of popular venues, shops, bars, etc. Businesses could value having that kind of info.
Media Convergence Embedding info within Facebook, Twitter, etc. On-the-go snap-blogging. Major city reporters opining and reporting on “Hot Spots” via social media sites.
Market Research Test groups in major metro area from LA to NYC. 800 people each in roughly 20 groups. What do the people want?
Market Research Who Would use it? Would they pay for it? If so, how much? How active would they be as users?
Advertising Local and major businesses can opt-in. Includes Banner ads specified to their market. More detailed profile on the App itself/embeds on other social media sites. Monthly fee TBD based on market research and separate local and larger-scale rates.
Think Local Has always been hard for one entity to cull the local business market. Now imagine capturing the local business market in an entire state. Multiply that by 50.
Outlook By thinking local on a major scale. Utilizing social media. Market research. Emphasizing The Map. Creates potential to cull profit from any and every market in America.