Who's watching what, on what, with who?

1. SECOND SCREEN &
ADVERTISING
80%
Proportion of tablet or smartphone owners using their
device while watching television
32% use second screen to visit social media
sites to read or post about the show they are watching
37% say second screen use is related
to the show they are watching
43%
Use second screen to seek more
information about product
advertised during show being
watched
23%
Use second screen to read/post
on social media sites about
product advertised during show
being watched
21% of smartphone or tablet owners have at least
one general TV watching app (i.e., an app not related to a
specific TV show, TV channel, cable TV or streaming video
service provider).
33%
downloaded the
app while watching
the show
34%
downloaded the
app right before
or after watching
41%of smartphone or tablet owners have
at least one app related to a specific
network or TV show
Centris surveyed members of its Evolution of Video Community (EOVC) between August
14 and August 19, 2014. Data reported herein are based on the responses of 461 tablet or
Smartphone owners.
INTE RACTION WITH ADVE RTIS ING
AMONG THOSE USING SECOND SCREENS WHILE
WATCHING TV
16%15%
28%28%
13%
Extremely
Unlikely
Very UnlikeyVery LikelyExtremely Likely
UnlikelyNeutralLikely
L I K E L Y T O D O W N L O A D A F R E E A P P
FOR FAVORITE TV S HOW
POWERED B Y CENTRIS MARKETING SCIENCE
2 0 1 4 | A L L R I G H T S R E S E R V E D