Design Lively Elearning with Action Mapping

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  • + certpoint Armen Jagharbekian 3 weeks ago
    Very useful and interesting presentation
  • + MeenakshiTeredesai MeenakshiTeredesai 1 month ago
    Action Mapping makes so much more sense :-)
    Thank you for sharing this.
  • + farameita farameita 2 months ago
    It’s great to know that there’s a way to eliminate ’information dumping’ by using this technique.
  • + farameita farameita 2 months ago
    It’s great to know that there’s a way to eliminate ’information dumping’ by using this technique.
  • + skuehnis skuehnis 6 months ago
    As a Formal ISD person - love this Action Mapping Plan instead of the Design Blueprint.....much more Rapid and Accurate
  • + mtthwdyr Matthew Dyer 7 months ago
    Great!
  • + GeoffatPerformancePeople Geoff Higgins 8 months ago
    Nice work Cathy. I like (a) the idea that it is about ’action’; and (b) the idea that we should provide as little knowledge/info/data as we can get away with providing.
    ...Geoff
  • + CathyMoore Cathy Moore 8 months ago
    To guest30d31: Apparently the purpose of the map isn’t clear to you. The map replaces the design document usually used by instructional designers who develop online training. After creating the map, the designers would *create an entire course* for the sales people. Sales people wouldn’t take the map into the field.
  • + guest30d31 guest30d31 8 months ago
    Maybe your issues are deeper than they appear but setting sales people loose with little knowledge and an action map to accomplish 'greater sales' sounds terrible for everyone involved.
  • + GreenBeingNancy Nancy Poh 2 years ago
    You have put mind mapping to good use in your training. Thanks for sharing.

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Design Lively Elearning with Action Mapping - Presentation Transcript

  1. Action Mapping TM Fast design for powerful elearning Be an elearning action hero!
  2. Most corporate elearning: INFORMATION DUMP Why does this happen?
  3. Mistake #1: “Our goal is to increase knowledge.” Our salespeople need to know all about the widgets they sell. All about widgets
  4. Mistake #2: “Knowledge = information.” We’d better cover everything they might need to know! All about widgets
  5. Mistake #3: “Add a quiz, and we’re done!” Be sure to ask, “How much does a widget weigh?” All about widgets
  6. The results Widget sales Our learner
  7. What do we really want? We don’t want knowledge alone. All about widgets
  8. We want action! Increase widget sales
  9. Action Mapping to the rescue! 4 steps...
  10. 1. Identify the business goal What business change do we want to create? Good: Increase widget sales 8% by Q4 Avoid: Salespeople should know all the widget features
  11. Why care about the goal? A measurable business goal helps you: • Design relevant activities • Identify the crucial content • Evaluate the success of your project • Show how your work supports the business Widget sales “Our training did that!”
  12. Put the goal in the middle of your map. Increase widget sales
  13. Next step? 1. Identify the business goal. 2. ...? Identify what people need to know?
  14. 2. Identify what people need to do List actions that people must take to meet your business goal. Identify what people need to know?
  15. Examples To increase sales, our salespeople must: Ask questions that uncover a customer’s needs. Identify the best widget for the customer. Emphasize the benefits that will matter most to the customer. These statements describe actions, not knowledge.
  16. Put the actions around your goal. action needed to reach goal Increase widget sales
  17. Next step? 1. Identify the business goal. 2. Identify what people need to do to reach that goal. ...? 3. Identify what people need to know?
  18. 3. Design practice activities For each action that learners must take on the job, design a practice activity. Each activity should mirror the real world as much as possible. Identify what people need to know?
  19. Examples A fictional customer appears. The learner chooses questions that will reveal the customer’s needs. A customer wants to reduce their electricity use. The learner identifies the best widget and explains their choice. Avoid fact checks and trivia games. These don’t happen in the real world.
  20. Put your activities on the map activity that practices real-world behavior Link each activity to the real-world action it supports Increase widget sales
  21. Next step? 1. Identify the business goal. 2. Identify what people need to do to reach that goal. Design activities that help 3. people practice each behavior. 4. ...? Identify what people need to know?
  22. 4. Identify what people need to know V really, really Identify the information that the learners must have to complete each practice activity.
  23. Put the information on the map Increase widget sales
  24. We should cover the history of widgets! We should describe the supply chain for widget parts.
  25. If info doesn’t directly support an activity...don’t add it! Increase widget sales X widget history
  26. Course or job aid? Course: How to read a map Job aid: Roads in Utah
  27. The Action Mapping process 1. Identify the business goal. 2. Identify what people need to do to reach that goal. Design activities that help people 3. practice each behavior. 4. 1. Identify the minimum information people need to complete each activity.
  28. Everything supports the business goal. Measurable goal Increase widget sales Only the essential Job behavior information for that will reach that activity the goal Realistic practice activity for that behavior
  29. Use the map as a development outline... ... and maybe turn it into your menu on rollover: Can you identify the best widget for Arda?
  30. The benefits • Tightly focused materials • Realistic, compelling activities • No irrelevant information • More likely to have a measurable business impact Widget sales “Our training did that!”
  31. Want more? MakingChangeBlog.com More ideas like the ones in this slideshow ElearningBlueprint.com Interactive job aid that helps anyone create lively elearning © 2009 by Cathy Moore | cathy@cathy-moore.com

+ Cathy MooreCathy Moore, 2 years ago

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