ActionMappingFast design forpowerful elearning Be an elearning action hero!
Most corporate elearning:                    INFORMATION                    DUMP                            Why does this ...
Mistake #1:“Our goal is to increase knowledge.”  Our salespeople need  to know all about the widgets they sell.           ...
Mistake #2:“Knowledge = information.”  We’d better cover  everything they might need to know!                       All ab...
Mistake #3:“Add a quiz, and we’re done!”   Be sure to ask, “How much does a widget weigh?”                     All about w...
The resultsWidget sales               Our learner
What do we really want?     We don’t want     knowledge alone.                  All about widgets
We want action!            Increase widget sales
Action Mapping to the rescue!                                4 steps...
1. Identify the business goalWhat business change do we want to create?                  Good: Increase                  w...
Why care about the goal?A measurable business goal helps you: • Design relevant activities • Identify the crucial content ...
Put the goal in the middle of your map.           Increase widget sales                8% by Q4
Next step?1.   Identify the business goal.2.   ...?                            Identify what people                       ...
2. Identify what people need to doList actions that people musttake to meet your business goal.                           ...
ExamplesTo increase sales, our salespeople must:  Ask questions that uncover a customer’s needs.  Identify the best widget...
Put the actions around your goal.  action needed  to reach goal                  Increase widget sales
Identify why people aren’t taking thenecessary actions.   For each action, decide what is preventing performance.         ...
Will training really solve the problem?   Training              Knowledge      Skills          It’s time for...           ...
Next step?1.   Identify the business goal.2.   Identify what people need to     do to reach that goal.3.   ...?           ...
3. Design practice activitiesFor each action that learners must take on thejob, design a practice activity.Each activity s...
Examples  A fictional customer appears. The learner  chooses questions that will reveal the  customer’s needs.  A customer...
Put your activities on the map  activity that practices  real-world behavior                                              ...
Next step?1.   Identify the business goal.2.   Identify what people need to do     to reach that goal.3.   Design activiti...
4. Identify what people need to know                            V                      really, reallyIdentify the informat...
Put the information on the map.             Increase widget sales
We should cover thehistory of widgets!                      We should describe                      the supply chain for  ...
If info doesn’t directly support anactivity...don’t add it!                Increase widget sales                          ...
Course or job aid?Course:How to read a map                        Job aid:                        Roads in Utah
The Action Mapping process1.    Identify the business goal.2.    Identify what people need to do to      reach that goal.3...
Everything supports thebusiness goal.                      Measurable goal                      Increase widget sales Only...
Organization             Blah Blah Blah Quiz!Stream ofrealisticchallenges                                    Job aid or ot...
Plunge learners directly into a realistic challenge(no introductory do’s & don’ts)       Magda has received a deep prick f...
The benefits• Tightly focused materials• Realistic, compelling activities• No irrelevant information• More likely to have ...
Want more?         @CatMoore                        blog.cathy-moore.com                        More ideas like the ones i...
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Design Lively Elearning with Action Mapping

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Intended for instructional designers who create corporate online training. Use the map to decide what activities and information to include in your online course or performance support materials. Blog: http://blog.cathy-moore.com. Action Mapping on steroids: http://www.elearningblueprint.com

Published in: Business, Education
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  • Thank you for posting this presentation. The structure is well done and the concepts will help me a lot1
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  • This presentation is very helpful for me. JamesFolt
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Design Lively Elearning with Action Mapping

  1. ActionMappingFast design forpowerful elearning Be an elearning action hero!
  2. Most corporate elearning: INFORMATION DUMP Why does this happen?
  3. Mistake #1:“Our goal is to increase knowledge.” Our salespeople need to know all about the widgets they sell. All about widgets
  4. Mistake #2:“Knowledge = information.” We’d better cover everything they might need to know! All about widgets
  5. Mistake #3:“Add a quiz, and we’re done!” Be sure to ask, “How much does a widget weigh?” All about widgets
  6. The resultsWidget sales Our learner
  7. What do we really want? We don’t want knowledge alone. All about widgets
  8. We want action! Increase widget sales
  9. Action Mapping to the rescue! 4 steps...
  10. 1. Identify the business goalWhat business change do we want to create? Good: Increase widget sales 8% by Q4 Avoid: Salespeople should know all the widget features
  11. Why care about the goal?A measurable business goal helps you: • Design relevant activities • Identify the crucial content • Evaluate the success of your project • Show how your work supports the business Widget sales “Our training did that!”
  12. Put the goal in the middle of your map. Increase widget sales 8% by Q4
  13. Next step?1. Identify the business goal.2. ...? Identify what people need to know?
  14. 2. Identify what people need to doList actions that people musttake to meet your business goal. Identify what people need to know?
  15. ExamplesTo increase sales, our salespeople must: Ask questions that uncover a customer’s needs. Identify the best widget for the customer. Emphasize the benefits that will matter most to the customer. These statements describe actions, not knowledge.
  16. Put the actions around your goal. action needed to reach goal Increase widget sales
  17. Identify why people aren’t taking thenecessary actions. For each action, decide what is preventing performance. Knowledge Skills It’s time for... Motivation Environment
  18. Will training really solve the problem? Training Knowledge Skills It’s time for... Motivation Environment
  19. Next step?1. Identify the business goal.2. Identify what people need to do to reach that goal.3. ...? Identify what people need to know?
  20. 3. Design practice activitiesFor each action that learners must take on thejob, design a practice activity.Each activity should mirrorthe real world as much aspossible. Identify what people need to know?
  21. Examples A fictional customer appears. The learner chooses questions that will reveal the customer’s needs. A customer wants to reduce their electricity use. The learner identifies the best widget and explains their choice. Avoid fact checks and trivia games. These don’t happen in the real world.
  22. Put your activities on the map activity that practices real-world behavior Link each activity to the real-world action it supports Increase widget sales
  23. Next step?1. Identify the business goal.2. Identify what people need to do to reach that goal.3. Design activities that help people practice each behavior.4. ...? Identify what people need to know?
  24. 4. Identify what people need to know V really, reallyIdentify the information that the learnersmust have to complete each practiceactivity.
  25. Put the information on the map. Increase widget sales
  26. We should cover thehistory of widgets! We should describe the supply chain for widget parts.
  27. If info doesn’t directly support anactivity...don’t add it! Increase widget sales X widget history
  28. Course or job aid?Course:How to read a map Job aid: Roads in Utah
  29. The Action Mapping process1. Identify the business goal.2. Identify what people need to do to reach that goal.3. Design activities that help people practice each behavior.4. 1. Identify the minimum information people need to complete each activity.
  30. Everything supports thebusiness goal. Measurable goal Increase widget sales Only the essential information for Job behavior that activity that will reach the goal Realistic practice activity for that behavior
  31. Organization Blah Blah Blah Quiz!Stream ofrealisticchallenges Job aid or other NECESSARY info
  32. Plunge learners directly into a realistic challenge(no introductory do’s & don’ts) Magda has received a deep prick from a needle she removed from a patient’s artery. What should she do first? Let the wound bleed freely. Suck blood from the wound with a syringe. Pour Betadine on the wound. Report the injury to the Infection Control Team. Real-world job aid Need help? Sharps poster Needlestick SOP Ask Compliance
  33. The benefits• Tightly focused materials• Realistic, compelling activities• No irrelevant information• More likely to have a measurable business impact Widget sales “Our training did that!”
  34. Want more? @CatMoore blog.cathy-moore.com More ideas like the ones in this presentation ElearningBlueprint.com Interactive job aid that helps everyone create lively elearning cathy@cathy-moore.com
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