Usability Testing & You

•

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Usability testing is the easiest, cheapest way to know how users are interacting with your website or app. Users can view an existing site to see where it can improve or get a sneak peek at something in progress and discover where it is falling short. Usability testing can be performed on mobile devices, applications, remotely, or on the sidewalk in front of your office. In short, usability testing is extremely flexible. During this talk we will share our experiences with usability testing and arm you with techniques that you can take away and try on your own. We'll also discuss the pop-up lab we hosted on usability testing in October 2014 and how the concept might benefit your organization. Usability testing is a tool you should have in your toolbox. Presenters: @MelindaMiller & @CateKompare Observer Rubric: http://tinyurl.com/webcon15rubric

Technology

Step 1 Prepare a
Test Plan
Step 2 Recruit
Users
Step 3 Test!
Step 4 Debrief &
Analyze
Step 5 Make
Changes

Usability Testing &
You
University of Illinois Web Conference
April 30, 2015

Melinda Miller
Director of User Experience &
Research at Pixo
@MelindaMiller
Cate Kompare
User Experience Designer at Pixo
@CateKompare

What is it not?
• Not about what people “like”
• Not a focus group
• Not QA
• Not the only UX activity
• Quantitative
• Not testing our users!

Steps:
1 Prepare a Test Plan
2 Recruit Users
3 Test!
4 Debrief & Analyze
5 Make Changes

Tasks
• Write open-ended questions
• Avoid jargon
• Synonyms
• Do not ask for opinions or speculate about the future —
observing actual behavior is more meaningful
• Conversational
• Unambiguous
• Give enough info & context for success
1STEP

Pro-tips:
• Incentivize
• Let people know how they are helping
• Tailor your approach to your users
• Meet users where they are
• If all else fails, there are recruitment agencies out
there…
2STEP

What it wouldn’t hurt
to have:
• Recording software
• Snacks & drinks
3STEP

Facilitator’s Phrases
• What are you looking at right now?
• Can you tell me more about…?
• What did you think would happen when…?
• What would you do if I wasn’t here?
• This is very helpful.
3STEP

Cloze Test
If you want to __________ out whether
your site __________ understand your
content, you __________ test it with them.

Go forth and test!
usabilitypopuplab.com
www.meetup.com/
uxchambana/

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Usability Testing & You

1. Step 1 Prepare a Test Plan Step 2 Recruit Users Step 3 Test! Step 4 Debrief & Analyze Step 5 Make Changes

2. Usability Testing & You University of Illinois Web Conference April 30, 2015

3. Melinda Miller Director of User Experience & Research at Pixo @MelindaMiller Cate Kompare User Experience Designer at Pixo @CateKompare

4. Usability Testing Popup Lab

5. What is UX?

6. What is usability testing?

7. What is it not? • Not about what people “like” • Not a focus group • Not QA • Not the only UX activity • Quantitative • Not testing our users!

8. Why do it?

9. Let’s do a usability test!

10. Debrief

11. Steps: 1 Prepare a Test Plan 2 Recruit Users 3 Test! 4 Debrief & Analyze 5 Make Changes

12. Step 1 Prepare a Test Plan

13. Test when? 1STEP

14. Test where? 1STEP

15. Test what? 1STEP

16. Low-ﬁdelity design 1STEP

17. High-ﬁdelity design 1STEP

18. Script 1STEP

19. Scenarios 1STEP

20. Tasks • Write open-ended questions • Avoid jargon • Synonyms • Do not ask for opinions or speculate about the future — observing actual behavior is more meaningful • Conversational • Unambiguous • Give enough info & context for success 1STEP

21. What tasks? 1STEP

22. Step 2 Recruit Users

23. Pro-tips: • Incentivize • Let people know how they are helping • Tailor your approach to your users • Meet users where they are • If all else fails, there are recruitment agencies out there… 2STEP

24. Lunchtime Testing 2STEP

25. Step 3 Test!

26. What you’ll need 3STEP

27. What it wouldn’t hurt to have: • Recording software • Snacks & drinks 3STEP

28. Facilitator 3STEP

29. Thinking out loud 3STEP

30. Facilitator’s Phrases • What are you looking at right now? • Can you tell me more about…? • What did you think would happen when…? • What would you do if I wasn’t here? • This is very helpful. 3STEP

31. Staying on track 3STEP

37. Mobile Testing 3STEP

38. Remote Testing 3STEP

39. UsabilityHub 3STEP

40. And there’s more 3STEP

41. Step 4 Debrief & Analyze

42. Use the Rubric 4STEP