Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before. During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.

1. T R I V I A T I M E
said they would do
at least half of their holiday
shopping online this year
A N S W E R :
P R I Z E :
Airpods
77%
Learn more:

2. Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET

3. How Do I Effectively
Use My Data,
Especially Now That
Signal Loss is More
Prevalent?

4. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
on Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
LIZ EMERY
VP, Mobile & Ad Tech
LEAH LLOYD
Group Director of CRM &
Email
BEN FRUTOS
LifeCycle Marketing
Director
ALEC HAASE
Product & Marketing Lead

8. Email SMS Push Web Social
Klaviyo Customer Platform
Experiences
Workflow Builder / Campaign Automation / Condition Logic / Behavioral Logic / Logic Builder
Learning
Recommended Actions / Churn & LTV Prediction / Attribution Modeling / Reporting & Analysis
Database
Unified Profiles / Identity Resolution / Data Integrations / Dynamic Segmentation
WITH 200+ DATA SOURCES
Klaviyo Confidential 8

9. Hightouch: The Leader in Data Activation
Personalize Marketing | Centralize Audience Management | Enrich Business Tools
Hightouch activates customer data from the data warehouse
to the many business applications used by marketing, sales & data teams
Data Warehouse

10. Agenda
● Panel Discussion
● Our Panel Answers Your Most Pressing
Questions
10

11. What is your biggest challenge
right now in regards to data?
● Obtaining meaningful insights
● Death of third-party cookies
● Lack of data-driven culture within organization
● Staying ahead of the curve
POLL

12. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I effectively use my data, especially now that
signal loss is more prevalent?
What is the
biggest
challenge in
the space
right now?

13. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I effectively use my data, especially now that
signal loss is more prevalent?
What is the
biggest
challenge in
the space
right now?

14. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I effectively use my data, especially now that
signal loss is more prevalent?
What is the
biggest
challenge in
the space
right now?

15. Key Takeaways
1. File this under data utilization easy win: make
sure your zero and first-party data collection is
not only consistent but gathered with
compliance top of mind.
2. Using the right tools to have a single verified
view of the customer will help you continue to
grow strong relationships with them.
3. Building an audience strategy is essential –
brands that develop proper data strategies will
emerge as market leaders.

16. Schedule Your
Consultation
with a Data Expert

17. Q&A
LIZ EMERY
VP, Mobile & Ad Tech
LEAH LLOYD
Group Director of CRM &
Email
BEN FRUTOS
LifeCycle Marketing
Director
ALEC HAASE
Product & Marketing

18. 18
Stay informed
on the future of
digital marketing
Visit our content hub ➜

19. Thank you!

20. Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET