Infograph: Extending Your Web Business into China

  • 101 views
Uploaded on

While offering vast online revenue opportunities and growth, the China market also presents global enterprises with a magnitude of technical and regulatory challenges. The Great Firewall (internet …

While offering vast online revenue opportunities and growth, the China market also presents global enterprises with a magnitude of technical and regulatory challenges. The Great Firewall (internet censoring system monitored by the Chinese government), an unreliable internet infrastructure and complicated web content licensing requirements make it difficult to effectively build an online presence in China.
The following infographic illustrates how a global CDN with presence in China is a viable solution for effectively reaching China.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
101
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Extending your Web Business into China: The Market that Cannot Be Ignored CHINA’S INTERNET USERS 750 MIL BY 2015 193 MIL ONLINE SHOPPERS VS. 170 MIL IN THE US 6% OF PURCHASES ARE ONLINE VS. 4% IN THE US ROOM FOR GROWTH: ONLY 42% OF CHINA’S POPULATION IS ONLINE ’09 ’10 ’11 ’12 ’15 CHINA’S INTERNET ECONOMY 16 BIL % +64.4 40% $ IN Q3 2012 YEAR-OVER-YEAR NET NEW SPENDING ONLINE Challenges of Reaching the China Market TECHNOLOGY CHALLENGES » Six Major ISPs – But, limited peering » The Great Firewall – Monitors, tracks and censors internet content ALL 1,782 Domains Blocked Domains Monitored Facebook, YouTube, Twitter, Google and more. 10-15 Additional Seconds from outside the Great Firewall equates to more than If not blocked, foreign sites’ download speeds are severely restricted. 38% site abandonment GEOGRAPHIC CHALLENGES 16 Seconds of internet population is in rural areas 30 % 50% Slower Avg. download from US and EU hosted sites from outside the Great Firewall Hong Kong is outside CONTENT LICENSING CHALLENGES » Two licenses are required for all internet content delivery within China: ICP BEIAN PSB BEIAN » The ICP license is required for any e-commerce site with a shopping cart. E-COMMERCE ROI CHALLENGES » 40% Higher Costs than delivering from within China. » Two Years to break even on building data centers in China. » Additional licenses may be required. EDUCATION PHARMA NEWS HEALTHCARE You Need a Global CDN with Presence in China GATEWAY TO EFFECTIVELY DELIVER WEB CONTENT TO AND FROM CHINA Local Expertise 24x7 Support End to End Reach Web content, licensing, regulations, etc. Continuous monitoring and mediation Bypass unstable peering between ISPs Points of Presence around the world and in China ROI POTENTIAL OUTSIDE CDN Up to 40% savings compared to the cost of content delivery from outside China 90 days to yield returns from delivering content from a Global CDN in China SOURCES: IDC, STRANGELOOP, MCKINSEY, CHINA INTERNET NETWORK INFORMATION CENTER (CNNIC), GREATFIRE.ORG - ALL LOGOS COPYRIGHT OF THEIR RESPECTIVE COMPANY 333% faster avg. improvement in web performance: generate more revenue For more information please visit: www.cdnetworks.com/china-acceleration