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Delivering Great Web
Experiences
A guide to creating sites that engage users and
grow your online presence.
Agenda

Introduction
About PINT

Keys to a Great Web Experience
Design & Information Architecture
Functionality Tips
Technical Details and Security
Marketing Best Practices

PINT Webinar
Introduction

We make awesome happen.
Websites. Applications. Problem solving. You name it.

PINT Webinar
Purpose

Deliver great user experiences.
Help users find the right information. Create engagement. Drive conversions.

PINT Webinar
Design & IA
Planning for usability and delight
PINT Webinar
Design & IA: Responsive

Learn more at http://go.pint.com/avsr
PINT Webinar
Design & IA: Responsive

Learn more at http://go.pint.com/avsr
PINT Webinar
Design & IA: Responsive

Learn more at http://go.pint.com/avsr
PINT Webinar
Design & IA: Hero Images

Big images are in.
The most important content should stand out the most.

PINT Webinar
Design & IA: Full-Width

PINT Webinar
Design & IA: Full-Width

PINT Webinar
Design & IA: Static Navigation & Scrolling

PINT Webinar
Design & IA: Static Navigation & Scrolling

PINT Webinar
Design & IA: Flat Design

PINT Webinar
Design & IA: Flat Design

PINT Webinar
Design & IA: Flat Design

See also: http://flatuicolors.com/
PINT Webinar
Design & IA: Forms

Good forms make for good user experiences.
Don’t do this: http://badforms.com/one-of-the-craziest-form-layouts-ive-ever-seen/

PINT Webinar
Design & IA: Forms

Make decisions easier.
Select by increasingly specific categories, rather than one broad one.

PINT Webinar
Functionality
Brochure sites are so 2004
PINT Webinar
Functionality: Forms

PINT Webinar
Functionality: Forms

PINT Webinar
Functionality: Interaction Effects

PINT Webinar
Functionality: Interaction Effects

Hover effects can drive interaction

PINT Webinar
Functionality: Integrations

PINT Webinar
Functionality: Integrations

PINT Webinar
Functionality: Quality Assurance

PINT Webinar
Functionality: Quality Assurance

PINT Webinar
Tech: Making your site work well
PINT Webinar
Tech: CMS

The hunt for the best CMS.
There is no “best CMS,” just ones that are best fits. Read more at http://go.pint.com/cms

PINT Webinar
Tech: Security

Don’t leave the doors unlocked.
Web security breaches account for X amount in damage every year.

PINT Webinar
Tech: Speed

Slow sites cost sales.
Users have short attention spans and little patience.

PINT Webinar
Tech: Speed

Best practices will reduce load times.
Perform a page speed test and see where you site could use improvement.

PINT Webinar
Tech: Speed

Mobile users on the rise.
Sites need to load quickly, even on slower connection mobile devices.

PINT Webinar
Tech: Flash

Flash is on the way out.
HTML5 has all but replaced Flash as the go-to technology for interactive sites.

PINT Webinar
Marketing: Making all the work pay off
PINT Webinar
Marketing: SEO

MAGIC

There is no magic.
There is no secret to placing high in search engines.

PINT Webinar
Marketing: SEO

It’s all about the content.
Content with your keywords that is valuable to users and easy to share.

PINT Webinar
Marketing: Writing for the Web

http://www.nngroup.com/articles/how-users-read-on-the-web/

PINT Webinar
Marketing: CTA’s

Read more at http://go.pint.com/inovio
PINT Webinar
Marketing: CTAs

Testing is okay - and necessary.
Don’t be afraid to be wrong. Testing CTAs will ensure a more effect site.

PINT Webinar
Recap
Design and Information Architecture
Responsive, Hero Images, Full-screen Width, Static Navigation, Flat Design, Form Setup

Functionality
Forms, Interaction Effects, Integrations, Quality Assurance/Browser Compatibility

Tech
CMSs, Security, Speed, Flash

Marketing
SEO, Content, Writing for Web, CTAs, Testing

PINT Webinar
QUESTIONS

PINT Webinar
We are here to help
Merrily Chopp
mchopp@pint.com

Andrew Sanicola
asanicola@pint.com

www.pint.com
858.270.2086
PINT Webinar

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Delivering Great Web Experiences