Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web, apps, bots, & agents: when to use each


Published on

My presentation from Botscamp 2017 on bots, apps, web and assistants, and when marketers should use each.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Web, apps, bots, & agents: when to use each

  1. 1. Web, apps, bots, and agents When marketers should use each
  2. 2. My goal Provide some clarity about when you should use: - Web - Apps - Bots - Agents or assistants (but not bots) I’m doing this from a marketing perspective: - Partially because this technology is often utilized by marketers - Partially because “marketing” is now part of everything a company does
  3. 3. - Write for Forbes, VentureBeat, Business Insider - Mobile Economist for TUNE - Marketing attribution, tech in 3.5B devices globally - Founded the research division of VentureBeat - Focused on martech - CEO of Sparkplug9 @johnkoetsier John Koetsier
  4. 4. Use web when ... - You want ubiquity - Base layer - You need speed - Friction - Info dump - You are bundling multiple media in one experience - You can capitalize on existing infrastructure - Payments
  5. 5. Use apps when ... - You want context - Location, time, activity - You need engagement - E.g, games, media, social, content creation - You need accessibility - One layer from HERE - You are providing rich, fast interaction - Full interactivity: image/video editing,
  6. 6. Use bots when ... - You have existing connected customers - Fans/followers and customers; need service - You can get attention - Robot Lawyer - Christopher bot - You need one-to-one at scale - You have a simple, bounded problem - Most bots are stupid, so ...
  7. 7. Use agents/assistants when ... - You can integrate into someone else’s platform - You can differentiate on someone else's’ platform - Voice is enough - You can use an existing payment solution - You need simplicity - Base layer - Payments - Connectability with simple links
  8. 8. - Thanks! - Questions …. - Suggestions :-) @johnkoetsier Web, apps, bots, and agents