Bruce Furst, president of Ashber Corporation, wants to feature Lady Gaga in a new printed media project because she plans to become the first artist to sing in space. Lady Gaga was confirmed to perform in space through the Zero G Colony festival in 2013. Many of Lady Gaga's hits like "Just Dance", "Poker Face", and "Born This Way" reached number one in multiple countries. Her theatrical vocals and electronic soundscapes would be suitable for a zero-gravity performance. Lady Gaga was selected for her boldness as a performer and she may debut a new song for her space performance.