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GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
GoTo tablet track NU HD iPad
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GoTo tablet track NU HD iPad

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Presentatie NU.nl HD lessons learned voor de GoTo Tablet Track mei 2011

Presentatie NU.nl HD lessons learned voor de GoTo Tablet Track mei 2011

Published in: Technology
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  • Windows8Beyond
  • Transcript

    • 1. How to innovate, grow and monetize Lessons learnt from NU.nl HD
    • 2. About me
    • 3. About Sanoma• Mid-sized European media group • Leading media company in the Netherlands• Founded and headquartered in Finland • #1 Dutch magazine publisher• Focused on Media and Education • #1 Dutch online publisher• Present in Finland, Netherlands • #2 Commercial TV broadcaster and Belgium and Russia & Central (SBS6, Net5, Veronica) Eastern Europe
    • 4. #1 Consumer Magazine Publisher
    • 5. #1 Online Publisher
    • 6. #1 Mobile Publisher
    • 7. Sanoma Mobile Monitor 2011
    • 8. Mobile Awards
    • 9. About NU.nl
    • 10. About NU.nlNU.nl is the dominant online news brand in the Netherlands.“Quick overview of what’s happening in the world RIGHT NOW”.
    • 11. Changing news landscape• Same people, same needs  new context
    • 12. NU.nl: All Screen Strategy
    • 13. NU.nl Mobile Strategy1.Innovate2.Dominate3.Monetize
    • 14. Be the first
    • 15. Apple’s iGalore
    • 16. The tablet 16
    • 17. Start of the projectIt’s a bit like It’s notprint printonline onlinemobile mobile
    • 18. TV Print[audiovisual, emotion, [tangible, inform, inspire]social] Online Mobile [interaction, [portable, always-on] targeting]
    • 19. The App
    • 20. Business model
    • 21. LearningsStick to your brand!
    • 22. How we moved forward
    • 23. How the market moved forwardTablet Consumershipments penetration(mln)
    • 24. Type of tablets iPad Samsung Acer Asus HTC Other tablet
    • 25. How usage moved forward
    • 26. Tablet specific usage
    • 27. Downloads
    • 28. iPad – home use 100% 91% 80% 60% 47% 39% 40% 18% 20% 7% 0% Living Woonkamer/ bank Somewhere Ergens anders Bedroom Slaapkamer Kitchen Keuken/ eetkamer Bathroom/toilet Badkamer/ toilet room/couch else
    • 29. Changing media consumption
    • 30. Different content consumption
    • 31. Our user
    • 32. Happy factor Website website 33% 51% 15% 2% Mobile site mobiele website 43% 43% 12% 2%%Smartphone smartphone 41% 45% 11% 2%% iPadiPad 43% 46% 8% 3%1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Zeer positief Very positive Zeer negatief Very negative
    • 33. What’s up next
    • 34. Show me the money
    • 35. Educate Advertisers
    • 36. New Business Models
    • 37. 13.11.2012 © Sanoma Media 39
    • 38. Compared to atouch, clicking isboring
    • 39. Thank you for your attention!Questions? • @brechtjedeleij • /brechtjedeleij

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