From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Shaun Tomson's SURFER'S CODE (Gibbs Smith, publisher).

1. BIZ BOOK MONEY QUOTES THE SURFER’S CODE 12 Simple Lessons for Riding Through Life SHAUN TOMSON

2. BIZ BOOK MONEY QUOTES “ I first began Surfer’s Code as a means of steering young surfers in the right direction. I soon learned that each of these lessons for life in the water also had meaning for life on land.” THE SURFER’S CODE SHAUN TOMSON (pg. 14)

3. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 42) “ We live in a society of instant gratification. We all want to get where we are going really quickly, and we want results yesterday. Surfing has never been about getting results quickly.”

4. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 43) “ Surfing teaches patience . On land, surfers cannot will a swell to appear. They have to wait for nature to make the call. So surfers wait . They keep their eyes on the horizon and they wait.”

5. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 43) “ Surfing also teaches quality . I will wager that it is not the number of waves that makes a session memorable for any given surfer, but that one beautiful wave that he or she waited for … and rode all the way the way to shore.”

6. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 134) “ One word defines the essence of surfing better for me than any other — stoke . One of the best things about stoke is that you can pass it along to someone who has never heard the expression.”

7. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 135) “ There is no better feeling than getting another person stoked on surfing. Truly, it does not bum me out that there are more surfers in the water these days. It just means that I have to get up earlier in the morning.”

8. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 159) “ All surfers are joined by one ocean.”

9. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 163) “ The energy that moves across the ocean connects all surfers who ride it.”

10. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 164) “ Across all countries and cultures surfers are connected not by nationality, religion, politics, age … but by their experience riding waves. This is a powerful experience both in the waves themselves and inside each surfer.”

11. BIZ BOOK MONEY QUOTES THE SURFER’S CODE SHAUN TOMSON (pg. 179) “ Surfing is all about uncertainty. That feeling of taking a risk, that leap of faith every time I jump into the ocean, that paddle out among things unseen — all of these make surfing very special”

12. BIZ BOOK MONEY QUOTES THE SURFER’S CODE 12 Simple Lessons for Riding Through Life SHAUN TOMSON