(4) Espresso Shots of Business Wisdom

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Episode #4 of ESPRESSO SHOTS OF BUSINESS WISDOM shares some thoughts on why advertising is not always the answer to driving sales.

For more business tid-bits, peruse my blog: brandautopsy.typepad.com. Or, visit my website to learn more about me ... www.brandautopsy.com

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(4) Espresso Shots of Business Wisdom

  1. Espresso Shots of Business Wisdom John Moore E P I S O D E #4
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  3. Sales are down. What should we do?
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  5. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
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  9. 76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)
  10. Still have to be REMARKABLE to get remarked about.
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  12. doing and being rather than saying
  13. DO what they do
  14. DO what they do BE who they are
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  16. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
  17. Where would you spend dollars to focus more on being and doing rather than saying?
  18. brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”

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