Espresso Shots of Business Wisdom
John Moore E P I S O D E #4

Sales are down. What should
we do?

Actions Speak Louder than Advertising
Espresso Shots of Business Wisdom

76% of consumers believe companies
are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)

Still have to be REMARKABLE
to get remarked about.

doing and being rather than
saying

DO what they do

DO what they do BE
who they are

Actions Speak Louder than Advertising
Espresso Shots of Business Wisdom

Where would you spend dollars
to focus more on being and doing rather than saying?

brandautopsy.typepad.com Or … simply ‘google’
“Brand Autopsy”