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Utilization of IP and
Need for Valuation
By
Dr. Kalyan C. Kankanala
kalyan@bananaip.com
www.bananaip.com
www.sinapseblog.com
Introduction
• Nature
• Scope and Extent
• Differences from Real Property
• Tangibility
• Term
Species
• Patent
• Copyright
• Trade Mark
• Trade Secret
• Geographical Indication
• Plant Variety
• Traditional Knowledge
• Integrated Circuit ...
Utilization
 Self Exploitation
–Independently
–Jointly
 Transfer
–Assignment
–Licensing
Utilization
• Independent
• Portfolio
• Dedicated IP Entities
• Collaboration
• Government entities
• Patent Pools
• Patent Trolls
• Standards
Valuation
• Monetary value
• Portfolio Development and Management
• Financial statement
• Licensing and Assignment
• Merger and Acquisition
• Investment
• Enforcement
Portfolio Development and
Management
• Business objectives
• Investment in R and D
• Technology landscape - Opportunities space
• IP Maintenance
• IP Transfer
Financial Statement
• Value of a company
• Tax planning
COMPANY 2009 2010
Microsoft $1973 $1759
Philips €4161 €4358
Infosys $07 $12
Licensing and Assignment
• Royalty or Consideration
• Lumpsum, Fixed or Running
• Running range - 0.1 -25 percent
• Valuation to assess the royalty rate
• Varies based on the field
Merger and Acquisition
• Value of IP during acquisition
COMPANY TRANSACTION IP
VALUATION
VALUE OF
TRANSACTION
HP Acquisition of
Compaq
$1.5 billion $24 billion
MONSANTO Acquisition of
HOLDEN
$1 billion $1.1 billion
AgroEvo Acquisition of
AGS
$700 million $730 million
Investment
• Role of IP in business
• Competitive advantage and business
value
Enforcement
• Litigation
• Remedies
• Damages
• Account of profits
• Reasonable royalty
• Costs
Diversity
•Patents
•Copyrights
•Trade Marks
•Trade Secrets
References
• http://www.ipeg.eu/blog/?p=1401
• http://www.wipo.int/sme/en/documents/ip_valuation.htm
• http://www.sans.edu/resources/leadershiplab/ip_valuatio
n.php
• http://www.thetso.com/Info/evaluation.html
• http://www.shk-dplc.com/cfo/articles/value.htm
• http://www.iptoday.com/pdf/2007/1/Cromley-
Jan2007.pdf
• http://faculty.darden.virginia.edu/chaplinskys/PEPortal/Do
cuments/IP Valuation F-1401 _watermark_.pdf
• http://www.inventionstatistics.com/Licensing_Royalty_Rat
es.html
Thank you.
kalyan@bananaip.com
www.bananaip.com
www.sinapseblog.com

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Utilization of IP and Need for Valuation