Importance of Intellectual
Property Management
INTELLECTUAL PROPERTY
Geograph
ical
Indication
s

Patents
Trade
Marks

Intellectual
Property

Copyright

Registered
design...
Intellectual Property Rights Can Save
Product
• Patent for the fountain pen
that could store ink
• Utility Model for the g...
• Companies such as IBM, Motorola, Philips, Canon,
Hitachi, Microsoft file over 1000 patents a year.
• IBM earns over US$ ...
• Over 80% of the market value of Microsoft
derives from its intangible assets.
• The value of the Coca-Cola trademark
exc...
Title
IP management (IPM) involves

ascertaining the company's intangible assets,
designing management processes to safegu...
IP Management As A Task
• Task
Management of Intellectual Property
• Goal
Creation and utilization of intellectual
propert...
IP
Procurement

IP
Creation

IP
Monetization

Intellectual
Property
Management
Management
of IP Strategy

Portfolio
manage...
Importance of IP Management
Consequences of not managing IP
• Failing to protect assets
• Infringing others assets
• duplication of efforts to redevel...
Importance of IP Management
• Improved Financial Performance

• Unlocks hidden value of IP.
• Opportunity to generate cash...
• Improved Operational Performance
• Enables more informed decision making
by management by because of their
understanding...
• Improved accountability of resources
• Know what IP is known
• Know what IP is core , secondary or
surplus to activities...
• Improved Risk Management
• Minimizes risk of legal action for infringing.
The risk include potential damages,legal
costs...
Ip management
Ip management
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Ip management

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Ip management

  1. 1. Importance of Intellectual Property Management
  2. 2. INTELLECTUAL PROPERTY Geograph ical Indication s Patents Trade Marks Intellectual Property Copyright Registered designs Plant Varieties Trade secrets
  3. 3. Intellectual Property Rights Can Save Product • Patent for the fountain pen that could store ink • Utility Model for the grip and pipette for injection of ink • Industrial Design: smart design with the grip in the shape of an arrow • Trademark: provided on the product and the packaging to distinguish it from other pens
  4. 4. • Companies such as IBM, Motorola, Philips, Canon, Hitachi, Microsoft file over 1000 patents a year. • IBM earns over US$ 1 billion a year from patent licensing revenues • US Patent License Royalties (in billions US$: $120 $100 $80 $60 $40 $20 $0
  5. 5. • Over 80% of the market value of Microsoft derives from its intangible assets. • The value of the Coca-Cola trademark exceeds US$ 50 billion.
  6. 6. Title IP management (IPM) involves ascertaining the company's intangible assets, designing management processes to safeguard them, and utilizing the IP assets to help determine the competitive edge and formulate the growth strategy for the company. It is essential to have good IP management practices in place so that the company can benefit from their creative ideas and innovative solutions.
  7. 7. IP Management As A Task • Task Management of Intellectual Property • Goal Creation and utilization of intellectual property. • Target Maximizing the profits.
  8. 8. IP Procurement IP Creation IP Monetization Intellectual Property Management Management of IP Strategy Portfolio management IP Compliance
  9. 9. Importance of IP Management
  10. 10. Consequences of not managing IP • Failing to protect assets • Infringing others assets • duplication of efforts to redevelop existing needs • loss of potential benefits (revenue, reputation, industry development) from failing to commercialize • low moral and stifle innovation
  11. 11. Importance of IP Management • Improved Financial Performance • Unlocks hidden value of IP. • Opportunity to generate cash from licensing. • Enables cost savings and increased revenue.
  12. 12. • Improved Operational Performance • Enables more informed decision making by management by because of their understanding of what IP assets are owned, what is needed to operate and their IP value.
  13. 13. • Improved accountability of resources • Know what IP is known • Know what IP is core , secondary or surplus to activities.
  14. 14. • Improved Risk Management • Minimizes risk of legal action for infringing. The risk include potential damages,legal costs and damaged reputations.

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